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Reading the Visual An Introduction to Teaching Multimodal Literacy Frank Serafini Foreword by James Paul Gee ‘Teachers College. Columbia University ‘New Tork and London Piss by Teche Coleg rn 1254 Ante Ae, New Yk NY 10027 ‘Copyigh © 2014 by Tener Cale, Cana Usveniy Figure 7,72,73: Book omer xpaght © 1986 Aled A Koop Chiles Bs xd aon om ig Antony Brune gig © 185 by Antony Brow sey permsian of Aled A Kaop a mpi of Ras Hoo Chie Boda son of Radom Howe LUC Alig ved. ay thd pty of tee, ride of hs pbeon ira Ieee are ut py ely Ren Howe LLC fr emis, Mure 1986 Antony Brows Fra Pkt ly Antiay Browne Reprised by peo of Wile Books i, Landon SEL SH memaetcon igre 65: Iurasone © 2000 ALT Ra nd Pest fi Pca by Aor ‘hn Bowe Repoden by perminion of Walker Books London SEH SE, wr vellaconch Allis ese. No pst ft pbton nye edad ota oy fm by any teas cal er mecca nla toc or ny nomition Songs a eta sym whoa eon fom he ei, ery of Congr Calin Pb Dea ale at mage ISBN 978-0-807-5471-9 (pape) ISBN 978-0 9077 54726 hard) ISBN 978.0:9077-724-0(chol) Pardon ade paper Manaicudn he United Ste of Amen no ww ws um sr esagad ‘My god friend De. Lawrence (Lary) Sipe taught me more about plturebooks ‘than anyone ele in the wold, opening my eyes to the wonders ofthis visual {gt form. Hs gentle way of teaching and beng in the world willy remind ‘me of whats ly meant to bea scholar aad friend, ‘vortal ap InetrctonalFomdtone Seneca ngewe mune nel delivered eciay $s arooluion nthe ocala tun insets a whch ese een ‘ston incon, Te nny cies in which Thar bee odin ach projet tbe snag end writen te re been dood ope oer yng doe ‘un work hear he ning wae hey Hd pate ‘tert he exe wheter they eed mre os wore roe ee feu or water hy would let a weds os words psurook 1 el Che quetone ae ipued became hy ptvinalinige and wate engage ina conte of eit dinars tar us whet mace weds ese Ia ath these wap may peopl conse tee vital wc he fo ‘ipond too marc mpseny Wes apts fal wee wes 06 ‘ovine wena len bu cae ptt oe oan ‘svg rope laieapes ha xiv oe “Fisiporat to remeber hat ene mde ot ibe bos tan soothe they singly do cent ogee wa Wha ingen Seedy Sen node nd vm eos ne ed cme {tae eating porn an ring tou ech mode fae poten. Elements of Art, Design, and Visual Composition ‘To imapne sto generate tages: ose ito experience qualities. ll Bisner (1958) Tn adton to the val easy concepts diced ths fa, tents need to ‘onsier the base elements ofa, design, sd veal gratia wed to compare visual images and multimodal ensmbler to beter understand how these cties ‘wotk, Ar educators we need to help dents expen te quale of works ‘far and other vial images and ue thse experience ober undestand he fears and meaning potent of multimodal nucle, Inthe andar book Reading Imager The Gamer ef il Design, Kress sand van Leeuwen (1996) proposed a grammar f imal dg intended fo "ake ‘plc ow the salle resources of sal grammar form a potential fr the pec ‘hction and ermmuicaon of meaning trough etal conditions of inal elements (254) Like he rules of grammar for writen langage, a gsm of ‘sal design ssf ule rconventone for how the eens fia a ‘geo maimodal ensemble communicate aad express meaning. Kress and Yo “Lenawen (396) provide an inveatory of elements and suc: for prodacing se inerpreng sal ager, Thi entry of al ment and Sacre slong with Don’ (1973) basic clement of ral communication, server a4 {oaaation for he concepts presented in ths chap ‘The aos elements of vsalcomposiion ave a aur bias meaning that they ser to offer meshing poten only when aoc ith a pete oor