In Company Case Studies 4 Fenwich City FC 4 Read the newspaper article and personal profiles. Then answer the questions. ‘The Directors of Fenwich City Football Ciub have a Premiership budgets difficult decision to make. After winning promotion las season on a modest £13m budget the club is now Menehester ies i £172 inthe English Pemieship.Thisfariy cub image, cent 0 provincial city, will be in competition withthe biggest teams and the biggest budgets in England. Currently "tenham a=. thre isa baud for conwel of the eb, with three Charon i] sn candidates forthe postion of Chairmen. To be Ste pstaq He. survive, the club must make the right choice. E Name: f Freddy Fidueci jr “Amelia Thoma Profession: Profession; i USbillonaire sient Chait of h Korea Background: made a P Fenwieh City Fe and businessman, ft fortune seling “Background: played . chickens for South Korea in the. F Financial: wants to 76%, passionate about | Duy club — ready to, English football t invest $200m- a = Other: ecu ou steal club, and i basketball teamrin Milwaukee: Never—~ | : seen a football match the highest eit: “to promete sports products in Asia. a Who has the most money to invest? ‘Who is the best businessman or businesswoman? i 1b Who knows the most about football? d_- What is the most important for the club? 2 GFAP Listen to the interviews with the three candidates and complete the table. With a partner, decide which candidate to choose for the job. eee ereday Flee Arse Thos WKH Credentials has the most mary nas fe eu ‘successful basaball and ‘ basketbal teams the USA : Investment i Control j iS 5 é Business plan — ERA usten to the latest news. Make your final decision, then present your choice and your reasons to the clas. “Test Jot Alison, 2005, Pubished by Macmitan Publishers LimitedIn Company Case Studies Teacher's Notes 4 Fenwich City FC Overview Students read 4 newspaper article, then listen to interviews and choose the best candidate for chaisman of a Premiership Football team. A second listening gives the case 4 twist, students re-think their decision, present their Conclusions to the class and finally read about and discuss real cases. Preparation ne copy of the case per student. One copy of the consequence cards on page 116 per pair. Procedure 4 Introduce the case by talking about the business of sport, Are football clubs businesses like any other ‘company? Can money alone buy sporting success? Hand out copies of the case. Students read the article and the personal profiles, then discuss the questions. ‘There are no ‘right’ answers ~ encourage students 10 argue their opinions. 2 Students listen to the interviews and complete the table for the three people. In pairs, they decide on the best candidate. 2 Students listen to the news story, make their final decision and present their conclusions to the class. ‘Optionally, seudents can role play television or radio interviews with the successful or unsuccessful candidates, 4 Hand out copies of the consequence cars corresponding to the candidate exch pair has chosen. (1 Fiducei, 2 Thomas, 3 Ho). Students read about and discuss real cases. Hold a short language feedback session. 5 Optional waitten assignment: students write a press release announcing their decision, Give them the following framework to work from: 1 Creative headline to get attention 2. Introduction ~ who, what, when, wh and how 3. Derails ~ including quotes from key people 4 Summary - repeat the most important points 5 Contact information ~ name, address and phone number why Answers 1 a Inthe shot term, probably Fidueci ~ in the long. term, maybe Ho with interests in over 50 companies. b Probably Ho, as a former international footballer. Probably Fiducd in terms of making a profi. Money? Knowledge of football? Popularity? Business acumen? Commitment? A combination of all of then? In Company Case Studies: 2 Freddy Fidueci Jr Credentials: has the most money, has successful baseball and basketball teams in the USA Investment: ready to buy club, has more than $200m, for players Control: total Business plan; buy best players in world, be Furopean champions in two years Amelia Thomas Credentials: is already the Chair, says don’t change a winning team Investment: time and energy Control: 50% (no change) Business plan; consolidate and progress step by step, no risks, Fenwick has good young players so can survive in Premiership MK Ho Credentials: played for Korea eleven times, has high level contacts Investment: about $50m per year CControk: 40% share of public company on Stocie Exchange Business plan: buy five or six new players, be in top five in Premiership, build successful brand image in Asia Recording scripts ‘Track 1.7 se nerevarwan FREDDY EDUC JR 1: What are your credentials’ Why do you think you are the bes cance? Basically because Ihave the most money. Sports a busines: you inves, you manage your vesiment, you get ‘seess. I's simple. My baseball and basketball teams are ‘succesful because 1 invest in the best players and the best ‘management. 1 How much will you faves? Tam ready t0 buy the club and to spend a east $200 fon players, 1. -And who wal control the club? Ne, of course, 100% ~ is my money, { want total contre 1 And what is your business plan forthe il? F, To buy the bes players in the worl end to be European champions in ovo Years. Track 1.8, 1h What are your credentals? Why do you think you are the best candidate? 1: Im sony, but I'm act 2 candidate 11am the Chair of Fenwich Gity FC and [ am shocked that people forget tht. ‘This club igo the Premiership today thanks to me. We have «succesful Football team hore and successful management, ‘why change a winning wean? How such will you inves? ‘T Well, m not a ilove of a Minister My investment is tine and energy, act money. The cub must make a prof {And sho will contol the cub? ‘T The Diectors. I contro 50% ofthe club, but I want all the Directors to make decisions End shat is your business plan for the club? ‘want 0 consolidate and progress step by step. We ean’ ke risks, Were a srl lub, we can't pay the slates for Inernational stars. We have good young players and we ean survive inthe Premirship.‘Teacher's Notes In Company Case Studies Recording scripts (continued) Track 4. 1: What are your ctedentialé Why do you think you are the best candidate H: Oh, I ove fosbal, especially English focal. 1 played for Kerea eleven times, 501 know football, Ihave eonents in ‘any counties atthe highest level This is a vey big advantage for Fenwich Cy How mach wal you inves? Ht As you know, Ihave interes in many different companies, ‘These Companies want to inves in Fenwich, Fenwich wil have a budget of shout $50m per yeat And who wl contr! the cab? He When Tam Chaiman, the lub wil be a pubic company ‘on the Londen Stock Exchange. {want only 40s cf the company, but I want to use the cub’s name and image 1. adwhat your sie pan or he dt H; Fenwich needs five or six new players. We want to be one ofthe tp five reams and © Build a succesful brand eng for cur business development in Asia, Track 1.10 and here is the spons news. There i suprising news inthe bate for contol of Fenesich Cy football cub. In America, Dilionaie chicken farmer Freddy iduee is heiping police with {an investigation into organised crime. I is possible that Fiduoe’'s chicken business has Mafia connections. Ad in South ores, a popular newspaper is accusing polkician and businessman MK Ho of accepting legal payments from sever large companies. A Director of Fenwich City Fe said he had ‘a0 comment hon