Name Address

#SNA4 2496 W Walnut St. Rialto CA 92376

#BDL1 801 Day Hill Rd. Windsor, CT, 06095
#PHL7 560 Merrimac Ave Middletown, DE 19709
#TPA2 1760 County Line Rd. Lakeland, FL, 33811
#ATL7 6855 Shannon Pkwy., Union City, GA 30291
#EWR4 50 New Canton Way Robbinsville, NJ 08691
#DFW6 940 W Bethel Road Coppell, TX 75019
#SAT1 6000 Enterprise Avenue Schertz, TX 78154
#MKE1 3501 120th Ave. Kenosha, WI, 53144
 New York City Los Angeles Chicago Dallas Houston Washington Philadelphia Miami
#SNA4 - 1 - - - - - -
#BDL1 1 - - - - - - -
#PHL7 - - - - - 1 1 -
#TPA2 - - - - - - - 1
#DFW6 - - - 1 1 - - -
#MKE1 - - 1 - - - - -
Atlanta Boston
- -
- 1
- -
1 to 2 -
- -
- -
 Product Characteristics(AlphaX) Functional Product Innovative Product
Demand Predictable unpredictable
Product life cycle 1-2 years 1 to 6 months
Contribution Margin 10-15% 30 to 70%
Responsiveness low very high
Lead time 5-12 days 1-2 days
Average Stockout rate 5-10% 40-60%

**Adapted from Fisher--what is the right supply chain for your product?