ART CULTURE FESTIVEL (PRE-PROCESS)

◊Briefly describe the Business Model of Art Culture Festival.

Art culture festival creates a value by giving a platform to hidden talent in the field of art, culture
and craft. It also disseminates information on the latest happenings and news in the world of art and
culture. Revenue generation is done by advertising and selling artistic home décor items.

◊What strategies and new ideas will you adopt to increase revenues?

The revenues can be increased by

▪Increasing online traffic on the website

▪creating brand awareness by using digital marketing, remarketing and social media

▪Inbound marketing can also be used to create leads

◊What will be the deliverables during the internship?

Some key deliverables could be

▪ Driving consumer engagement leveraging Digital Channels

▪ Identifying and implementing strategies for increasing revenue and transactions through PPC
marketing channels

▪Identifying marketing opportunities