Nisveta,
An excellent start with the business card, but the letterhead is not yet designed as a
complement tot. It should be. Use a consistent graphic and typography from the card to the
letterhead. In this case the design on the card is, | think, the stronger. And whenever you use
text in reverse, thatis, ight colored text on a dark background, you should add boldface to
create the needed contrast. Add this to both sides of the card, and then if you repeat the
graphic and typography on the letterhead as you should, do the same. The card is simple and
elegant as you wrote, but you might shorten “Designing Manager” to “Design Manger.” On the
letterhead, if you intend for this to printed as a true bleed (at extra cost}, please indicate that in
your memo.Marcle S,
Project Assessment for Business card and Letterhead
I started off with a simple idea of what | want my business card to look like, however, the
more | played with color, font, theme, and alignment, the more I began to change things around
and come up with new ideas, In my head I pictured a matter black business card with gold font to
really bring out the European feel to the card, It was a tough process changing stuff around, but
once I read the peer reviews it really helped me with the final touches I made to both the
business card and letterhead, I wanted the business card to be unique and different, I didn't want
it to have the same vibe and feel as all the other ones in my wallet, I wanted it to stand out most
ofall.
The reason behind the matter black/ gold business card is simply because it's elegant and
appealing to the eye, It's also very fancy and has a European feel (oi, which gets a lot of
attention from people. The card has to reflect our work which is why I went with the elegant font
size, text style, and simple alignment, The card has just my name on it and number, as well as
fax and e-mail. The reason being is because I do most of the client meetings- and scheduling
appointments.
My dad’s name is Mirsad Suljakovie and he has always been interested in home design,
construction, renovation, and building. When we lived in Europe before coming to America, he
had a company in Bosnia as well, he built homes, renovated them, polished up old condos and | “~
resold them, and so on, He has a passion for this and he puts in all his time and work into each
and every project which is why he tries not fo take on so many clients at once because he treats
every projects as if it's for his family
A avere ino existing logo for the company which is why I chose to go with this gold fancy
logo because WJUSTEAIENT ANY attention and I thought it would fit the company and what we do.
We have a good amount of clients that we meet with per year anywhere from 10-15 families.
We try to take on a good amount of families so it’s not overwhelming and so that we can do a
great job for each family instead of rushing it and then the families end up unsatisfied. My
parents are all about making sure the families are happy, every need is being met, and that way
they refer us to others as well.
The card will be used to give out to my lente inthe begianlag ofthe bom sexe
building process. Since itis a family company my me Thelped my dad outa Tot
picking wall color, material, fabric and so on when the home is being built or renovated. A lot of
our clients also like ready to move in homes, so I will distribute these cards to them and they ean.
decide if they would like for us to decorate the inside of the home with a very european, vibrant,
and unique style,
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