Professional Documents
Culture Documents
of the U.S. Marines, I argue that “Anthem 72” does not depict a humanitarian mission, despite
what it may argue. “Anthem 72” uses the three appeals from rhetoric: firstly, ethos, secondly
pathos, and lastly logos. The claim of “Anthem 72” can also be examined through the lens of
new historicism, and its theory of decentralism, to find that the message of “anthem 72” support
the idea that the U.S. Marines are honorable, which is a false statement. It is important to be
critically examine our own government's rhetoric and message, because propaganda has been
The subject of this analysis is the commercial “Anthem 72,” which is a U.S. Marines
recruitment video. “Anthem 72” promotes the U.S. Marines by showing multiple operations that
the U.S. Marines have participated in, spanning from the battle of tripoli to aiding those in a
hurricane. “Anthem 72” also narrates how each U.S. Marine is honorable as individuals. To
support that ethos is the first rhetoric appeal, the battles are cited, and the way that they are
articulated, in the commercial “anthem 72.” The second appeal, pathos,is supported by the scene
in “anthem 72” that shows a man in a turban being punched by a U.S. Marine, which is an
emotionally charged, racist image. The last appeal, logos, is support by the entire tacit argument
in “anthem 72,” which is that one should join the U.S. Marines to become honorable. A picture
of a girl giving a U.S. soldier a flower is used to encapsulate the hegemonic worldview that new
historicism decenters. I play an interview of Noam Chomsky criticizing the U.S. by giving the
perspective of other people on the U.S. military, decentering the hegemonic narrative. A painting