Insight Report

for Loyola Athletics

Delivered by Team Avocado
 Research Objective 1
To evaluate the overall student
impression of Loyola Athletics

Students who are interested in supporting

Basketball, Volleyball and Soccer already
know when the events occur

% of participants who are interested

in supporting Loyola Athletics teams There is an association between students who are interested in
Loyola Soccer and students who know when Loyola events
70%
occur on campus

56%
There is a strong association between students who are
42% interested in Loyola Volleyball and students who know when
Loyola events occur on campus
28%

There is strong association between students who are interested

14%
in Loyola Basketball and students who know when Loyola
0% events occur on campus
Basketball Volleyball Soccer
Research Objective 2
To explore students' exposure to
Loyola Athletic events 77.8%
The most students hear about Loyola Athletics Events
via word-of-mouth from their friends (60%), followed by flyers
and posters (53.3%) displayed on campus, and emails (44.4%)
This exemplifies why 42.2% of all participants say that they
most likely go to a Loyola Athletics game when they have seen
flyers and posters on campus and their friends are joining
them
Only 17.8% of respondents have seen information about
Loyola Athletics on Water Tower Campus, which is one area
of respondents feel that
where the exposure of Loyola Athletics events could improve
there was an increase in
school spirit after the
recent success of the
Basketball team
There were still 22.2% of students who did not know that
Loyola has successful sports teams
 50
40
Research Objective 3 30
20
10
To investigate how to enhance the in-game
0
experience to keep fans coming back

od

fle

er
ea

ok

th
af
Fo
G

Bo

O
R
la

ee

ng
xt
yo

Fr

Te

si
Lo

ou
ee

H
Fr
In response to why students like Loyola Athletics and what

makes the events memorable, the atmosphere and the

presence of friends were almost equally shared

Nearly a 50/50 split between free gear (49.4%) and free food

(45.7%) would entice students to come to games more often

There is a strong association between food and alcohol that

would incentivize people to come to sporting events

Research Objective 4
To determine the best method to communicate
information to Loyola university students

60% of participants
reported that they first
heard about Athletics
from their friends
40% of participants reported that
they do not find information in
Damen and reported they receive
their information from their friends

This implies that Loyola Athletics can take

advantage of student word-of-mouth for
information about events as well as the social
aspect of the events
Because Damen is a hot spot of Loyola students,
Loyola Athletics can take advantage of the
marketing in Damen to increase student exposure
and word-of-mouth between friends
Research Objective 5
To investigate how to expand the
46%
usage of the RamblerX app of participants do not have
a sports app on their phone

Over 50% of people who have other sports

apps on their phone don't know that there is
an app for LUC Athletics
80

60

40

20

0
n

gs

ns

r
te
le
io

rin

tio

os
du
ct
Se

ca
fe

R
he
of

ifi

&
Sc
at

ot
e

s
Se

at
am

St
G

Primary Use Of Sports Apps

 Limitations
to our insights

With March Madness and the recent Men's

Basketball success, students may have
skewed perspectives in favor of Loyola
Athletics. We encourage you to take this
into account when reviewing our findings
and carry this momentum forward to
increase school spirit in the years to
come. While we had enough survey
respondents to create a statistical analysis,
more data and more diverse respondents
would help to ensure accuracy.
 Works Cited

Sarboro, Tom. Personal interview. 16 February 2018.

Sarniak, Rebecca. "9 types of research bias and how to avoid them." Quirk's Media, Aug
2015. www.quirks.com/articles/9-types-of-research-bias-and-how-to-avoid-them

Pieper, Ellen. "What everyone needs to know about sampling." Quirk's Media, 13 Jan
2017. www.quirks.com/articles/what-everyone-needs-to-know-about-sampling

McNeill, Cassandra. "5 pitfalls in quantitative research and how to avoid them."
GutCheck, 10 Jan 2017. www.gutcheckit.com/blog/5-pitfalls-quantitative-research-
avoid/?utm_content=link

McNeill, Cassandra. "Keep online respondents engaged & focused with projective
techniques." GutCheck, 9 Feb 2017. www.gutcheckit.com/blog/keep-online-
respondents-engaged-focused-projective-techniques-tbt-edition/?utm_content=link
Connor Stevenson Cabrini Winkels Fabian Lifka

TEAM AVOCADO

will deliver a Millennial,

student point of view to
gain new market insight
on such topics as student
impression, exposure, in-
game experiences,
communication and app
usage.

Drew Jensen Morgan Gresham

Appendix
See attached documents in email