Cude 1 Eva Cude Mrs. Litle 2 s English 121001 17 September 2018 Vietims of Fashion ‘Asa child, [had an infinite love for animals, from our family’s dogs to the lions and tigers at the zoo. I was constantly changing my first favorite animal, but my second favorite animal was always the cheetah, Whenever I saw something in the store that had a cheetah print onit, | would start begging my mom to buy it for me, this often ended in failure. As an adult, I'm somewhat relieved that she never bought them for me, and while I find my actions cute, I’m partially disgusted with myself, Picture this, there’s a field that's filled with the greenest grass you can think of. Inside \d is a cheetah mother and her cub, walking together with the sun in their eyes. Both that cheetahs have size tags sticking out of their backsThe mother’s tag displays the XL size, while her cub’s shows the S size, Near the top right of the picture, the word®'Fashion claims more victims than you thinks printed in a small white font along with the logo for the World Wide Fund for Nature (WWE). Feeling guilty over having a cheetah print? That’s exactly what the ad wants you to feel feelings of guilt and sadness as you Through the use of maps ad hopes toi a wdiv look atthe two cheetah Cech Mow ong ies, today an estimated 7,100 - 11,000 remain on the EarfhtTumans have been taking away the lands that they hunt, resulting in a massive habitat loss across Africa and Asia where they used to freely roan But the threat thatCude 2 WWP is trying to educate the viewer is how they’re being hunted Sometimes it’s for sport, but one of the main reasons is to acquire their fursk Which is why they use “Fashion claims more lives than you think” as a form of logos. ¥thongh subtle, it does hint at the horrific fates.of the many_unlucky. cheetahs who were hunted [fashion In the early 1900s, leopard print was.a staple of fashion as a wer thanks to many fashion designers.such.as Christian Dior. Despite leopard print’s continuous rise and fall in the past century, it’s still a popular item for symbol of wealth and fashion that is sought after because of how it looks. This is something that the WWF hopes to eventually stop in the nearby future, or at least they hope to have stopped a majority of it from happeninf@. In fact, this ad might even be part of thei Adopt a Cheetah” program, On their website they have a Cheetah Adoption Kit that includes a cheetah plush, a photo, an adoption certificate, a card with info on the cheetah, and a gift bag or gift bo. The one that you can buy for $5 dollars was even featured on the Ellen DeGeneres show and is their most popular buy, The World Wide Fund for Nature is a well-known organization that was founded in 1961 and has been working all over the globe to help our planet for over 50 years. As nal organization@bne of their many goals is to stop humans from causing the an intern: by raising awareness and preserving the few habitats extinction of many animal spec’ that they still roam Phey have a list of animals that are their top priority because of how few remain on Earth, and sadly the cheetah is very high on that list Because of the many efforts they have done for animals, nature, and oceans, the WWF is a credible source, so they are an example of ethos.Cude 3 Though this ad can be shown to anyone, not everyone is going to have a dramatic reaction to it. While they do intend for everyone to see it believe the audience that they s as well as anyone who has a are specifically targeting are anti-fur supporters and activi soft spot for animals The World Wide Fund for Nature is a non-profit organization, which means they rely on donations and volunteers to achieve the goals they have set. Which is why they have many different ads out, because they need to constantly gather the public's attention in order to get the funds and volunteers needed Through the use of ethos, pathos, and logos, the WWF hopes that using this ad will help raise awareness for the cheetah’s plight*And through the use of this ad they might also hope to gain more volunteers, get more donations, and have people buy their cheetah adoption kits They try to appeal to the animal lovers of the world to become more involved than just spreading the word, they want to them to become concerned for the cheetah and I believe that the ad does help to achieve that.