Department of Management c Faculty See mss 2 University of Indon srcleoberertheemGs ial motion 7%) indonesia marketing competition fi *& Marketing Debate Ae. Plan ne esen os 8Management Student Society - Faculty of Economics Universitas Indonesia (MSS-FEU!) has the vision to become the best management student organization in management concept and action. To achieve this vision, Indonesia Marketing Competition (Imotion) 2012, held by MSS- FEUI, aims to be the biggest national marketing competition in Indonesia. Imotion is a three- day marketing competition event consisting of marketing debat tion and market plan competition. This year, we would like to issue the theme of New Age Br. Challe with Customers. We were inspired by the fact that how customers have such a big impact to- wards branding nowadays. Imotion 2012 aims to be the biggest 4 marketing competition in Indonesia that tests college students’ knowledge, creativity, and competence in marketing. Imotion 2012 is a competition for college students from various faculties and universities throughout Indonesia. Targeted Quot Marketing Debate a team of 3 person ™ Marketing Plan &F a team of 3-5 personSPONSORSHIP PACKAGES $ $ $ SLVER GOLD PLATINUM Banner! Ballyho Banne*/ Ballyho Banner! Ballyho Banner/ Ballyho Small Medium Large Large Standing Banner ‘Standing Banner Standing Banner Standing Banner ‘Small Medium Large Large Poster Poster Poster Poster Small Medium Large Large Backdrop Backdrop Backdrop Backdrop ‘Small Medium large Large Leaflet Leaflet Leatiet Leaflet ‘Small Medium Large Large Participant Nametag Participant Nametag Participant Nametag Participant Nametsa ‘Small Medium Large Large 2 Standing Banner of 3 Standing Banner of 4 Standing Banner of ‘Commitee Nametag Sponsoring Company” Sponsoring Company” Sponsoring Company" Smell 4X Brandon Video Screen |} |} 2x Brand on Video Screen |} || 4x Brand on Video Screen Givencdhrenneret 2x AdLips by MC (per day) |] |] 4x AdLips by MC (per day) |} |} 6x AdLips by MC (per dey) ‘Sponsoring Company” 10 sac Jingle of 15 sec Jingle of 80 sec Jingle of 6X Brand on Video Screen ‘Sponsoring Company” ‘Sponsoring Company* Sponsoring Company” Bx AdLips by MC (por day) 130 sec Advertsing Ctip on || |]30 sec Advertsing Clip on |} |] 30 Sec Advertising Cip on Aceiplite singer Video Sereer ‘fideo Screech Video Soret Se [Thanks to Texton Video Seen}! || Thanks to Text on Video Screen ] Thanks to Text on Video Seren Hl 4 minute Advertising Clip ‘Souvenir from Company" Souvenir from Company" ‘Souvenir from Company" (on Video Screen 1 Flag of Sponsoring 2 Flag of Sponsoring Thanks to Text on Video Soreen| Eee) Sy, ‘Souvenir from Company 3 minute Gor Protie at Event 3 Flag of Sponsoring any Mini Stand 5 minute Company CB LY meters) Brome exevene Company Miri Stand (dx Bates)" Marketing Case Study 35.000.000 45.000.000 “Sponsonng company provides promotion materials (imoton rent Poste, 7-000.000 “rare Cam TIVE Earasate 3000000” ALTERNA\ ae oe tinsemeaees 6.500.000 5.000.000 PACKAGES Company's Banner Package 6.000.000 _ 4.000.000 Banner Event Package Company's Flag Packege 6,000,000 4.000.000 Nps of tis is aca rere Tages)