3C REPORT

OF
Paytm

Submitted by:-Shubhranshu Das

Roll no:-

UNDER THE GUIDENCE OF

INTERNAL GUIDE:- EXTERNAL GUIDE:-

Submitted to:-

BIJU PATTANIK INSTITUTE OF IT & MANAGEMENT STUDIES

 3-C REPORT

1.COMPANY ANALYSIS:-
 INTRODUCTION

Paytm is an Indian e-commerce payment system and digital wallet

company. It was founded by Vijay Shekhar Sharma in August 2010
and is based out of Noida SEZ, India. Paytm is available in 10 Indian
languages and offers online use-cases like mobile recharges, utility
bill payments, travel, movies, and events bookings as well as in-store
payments at grocery stores, fruits and vegetable shops, restaurants,
parking, tolls, pharmacies and education institutions with the Paytm
QR code. As of January 2018, Paytm is valued at $10 billion.

Today over 7 million merchants across India use this QR code to

accept payments directly into their bank account at 0% fee. The
company instead uses advertisements and paid promotional content to
generate revenues. The company has also launched the ‘Paytm for
Business’ app in over 10 regional languages, allowing these
merchants to track their payments and day-to-day settlements
conveniently.In August 2015, the Reserve Bank of India granted 'in-
principle' approval for Payments Bank to Paytm In 2017, the company
launched the Paytm Payments Bank with the aim to bring banking and
financial services access to half-a-billion un-served and under-served
Indians. The same year, Paytm launched an app for Canadian mobile
phone, cable, internet, electricity and water bill payments. In 2018, it
set up Paytm Money to build investment and wealth management
offerings for its users. This business will bring direct mutual funds
and money-market funds to the Indian masses

 COMPANY MISSION:-

Paytm is India’s largest mobile commerce platform. It started by

offering mobile recharge and utility bill payments and today it offers a
full marketplace to consumers on its mobile apps. We have over 25
 Million registered users. In a short span of time Paytm has scaled to
more than 20 Million orders per month. Paytm’s mobile wallet is used
by more than 20 Million users to pay for various services. Paytm is
the consumer brand of India’s leading mobile internet company
One97 Communications. One97 investors include SAIF Partners,
Intel Capital and SAP Ventures.

 Type and structure of the firm

Paytm is an Indian e-commerce payment system and digital
wallet company. It was founded by Vijay Shekhar Sharma in August
2010 and is based out of Delhi NCR, India. Paytm is available in 10
regional languages and offers online usage by the Paytm QR
code.Which shows a Private firm or we can consider as a
monopolistic firm.
When we talk about the structure of the firm the Paytm Payments
Bank is a separate entity in which founder Vijay Shekhar Sharma will
hold 51% share, One97 Communications holds 39% and 10% will be
held by a subsidiary of One97 and Sharma.

 Capital structure of the firm

Paytm, run by One97 Communications Ltd, is likely to be valued at
about $10 billion when some existing and former employees sell a
part of their shares to new investors, three people familiar with the
matter said.

Paytm was valued at about $7 billion in May 2017 when it raised $1.4
billion from Japan’s SoftBank Group Corp.

If the share sale goes through, Paytm will cement its position as the
second-most valuable internet start-up in India, behind only Flipkart,
which is valued at $12.6 billion.

One97 founder Vijay Shekhar Sharma was also one of 11 recipients

of a payments bank licence from the Reserve Bank of India in August
2015.
Paytm counts SoftBank, SAIF Partners, Alibaba and Ant Financial
Services as investors.

Secondary share sales have turned out to be the biggest source of exits
for venture capital firms in India with SoftBank leading the way in
buying shares from existing investors in India’s top start-ups.

Last year, SoftBank bought shares worth roughly $2 billion from

investors in Flipkart and Paytm. SoftBank is also said to be buying
additional shares in ride-hailing company Ola.

 HR POLICY
Use of the Paytm Platform/Paytm Services
Acceptance

Eligibility

Other Terms and Conditions

SSOID Service, Participating Platforms

Communication Policy

Use of Paytm Platform

Prohibited Conduct

Termination; Agreement Violations

Limitation of Liability and Damages

Indemnification

Disclaimer; No Warranties

Ownership; Proprietary Rights

Modification of this Agreement

Notice

Dispute Resolution

Governing Law and Forum for Disputes

Severability

Survival

Headings

Entire Agreement
Eligibility

Digital Services

Paytm Recharges

Refund Policy

Bill Payments

Bus Tickets

Theme/Water/Amusement Parks Tickets

Paytm is an intermediary within the meaning of the Information
Technology Act, 2000 and the rules there under and merely facilitates
the sale and purchase of tickets between the merchant and the
customer.

Coupon Redemption
In addition to the T&Cs, coupon redemption is subject to standard and
specified terms and conditions mentioned by respective retailers.
Coupons are issued on behalf of respective retailers.

Paytm Marketplace – Travel

ORGANISATIONAL CHART

FINANCIAL PERFORMANCE
Paytm was founded by Vijay Shekhar Sharma in 2010 and is owned
and operated by One 97 Communications Limited. It offers a mobile
commerce platform that enables the users to do mobile recharge, pay
bills and shop at the mobile marketplace. The mobile wallet also
allows the users to transfer money, avail deals, pay cab fares and book
movie tickets. Other services offered by One 97 include mobile
marketing, cab and hotel booking, games, music and other mobile
content.
Paytm is among the few start-ups in India to have achieved a unicorn
status, with over $1 billion valuation. As of October, 2015, they
claimed to have 50,000 merchants on the platform and processing
over 75 million orders a month.
  Funding
As per the documents available with the Registrar of
Companies, Paytm has received total funds of INR 4637 crores so
far, more than 96% of which has come within the past one year.
SAIF Partners had invested INR 62 crores in Paytm in Jan-15
followed by an investment of INR 400 crores by Alipay Singapore E
commerce Pvt Ltd in Feb-15. The latter has made an investment of
INR 4383 crores in the company so far and is the biggest investor in
it. Ratan Tata had also made an investment in Paytm last year
  Growth Story
Vijay Shekhar Sharma, an engineer from Delhi College of Engineering, founded
One 97 in December, 2000. The company initially started by offering live
astrology services for a GSM operator in Delhi in 2001. Over the next few years
it launched SMS based applications, VAS for landline, gaming applications and
subscription based content services.
With over 22 million registered customers and 12 million app users, the
company was processing 8,00,000 orders per day. Its recent achievements in
2014-15 included tie-ups for Paytm wallet with IRCTC and Uber and reaching
million orders per day mark.

 TOTAL REVENUE
Paytm revenue stood at Rs 814 crore in
FY17
The net worth of the company stood at Rs 2,376.6 crore, according to regulatory
filings sourced from business information platform Tofler.

One97 Communications Ltd, the company that owns Paytm, reported a revenue
of Rs 813.88 crore for the financial year 2016-17, as India's largest digital
payment company tapped more users to transact on its platform after the
government's decision to demonetise high-value currency in November last
year.

 TOTAL MARKET
Paytm valuation reaches USD 10 billion; 200 former and current staff become
millionaires

Paytm and founder, entrepreneur Vijay Shekhar Sharma's meteoric rise is what
perhaps, dreams are made of. Continuing that commendable rise, the company
has recently reached a valuation of USD 10 billion. This recent valuation has
come after a secondary sale where some current and former employees were
given an opportunity to sale their ESOPs. Two hundred employees liquidated
their ESOPs for USD 50 million.

 MARKET CAPITALISATION
Paytm Will Be A $10 Bn Startup
Founded by ace entrepreneur Vijay Shekhar Sharma, Paytm is all set to be
valued at $10 billion, which, if it happens, will make it India’s second most
valued startup after Flipkart.

As per some insider reports, which haven’t been confirmed yet, some current
and former employees and investors of Paytm will soon sell their equity under
secondary share sell. This selling will drive up the current valuation of Paytm to
$10 billion.

Flipkart is right now India’s highest valued startup at $12.6 billion.

 BUSINESS ANALYSIS
BASIC OBJECTIVE
Paytm was the first company who took the step of being a mobile only
marketplace in India. Today, with over 120 million buyers and 2 million daily
transactions (and 90% prepaid offers), Paytm is the love of sellers. Revenue
from this subcategory is generated as commissions from the sellers, which differ
for different category of products.

Paytm love sellers. Being a marketplace, more sellers will result in more
product categories and more competition, which eventually will result in less
prices on Paytm.

Paytm also generates money by holding promotions for sellers. It offers various
properties (locations and spots on app and website) which may be utilized by
sellers for promoting their brand and product.

PRODUCT DESCRIPTION
Paytm is actually a payment system via the electronic-commerce medium. It
started its operations as a B2B organisation but realised the importance of
customer participation and opened B2C option also. Paytm offered mobile
recharging and later added bill payment like payment of DTH, electricity and
broadband along with e-commerce to its portfolio.
In the year 2015, it ventured towards new horizons and added travel booking for
busses and in the year 2016 for movies in partnership with Cinepolis. It acts as a
portal to shop for multiple products from apparel to electronic items. Paytm has
increased its operations to include services like booking air tickets, taxis and
payment at petrol pumps.
PRICE
Paytm is backed by some of the largest investors including Alibaba. They don't
need to make their company public right now. Also, the investors aren't looking
for exits right now. So, it's better to make Paytm more valuable and powerful.
Getting listed publicly can be done later.

One more thing, SEBI does not allow loss making companies to file for IPO.
Paytm and other Unicorn startups aren't making any money. They are losing
money. Paytm posted a loss of Rs. 372 crores in FY 2014-15.

Digital payments and e-commerce platform Paytm has posted a net loss of
R1,534 crore in the financial year ended March 2016, a rise of 312% over the
previous year, according to a filing with the registrar of companies, reports
Mahesh Kulkarni in Bengaluru. In FY15, the Alibaba-backed firm had reported
a net loss of R372 crore on a revenue of R336 crore.

PLACE
Paytm is an Indian e-commerce payment system and digital wallet company. It
was founded by Vijay Shekhar Sharma in August 2010 and is based out of
Noida SEZ, India. Paytm is available in 10 regional languages and offers online
use-cases.
PROMOTION
BENEFITS

FEATURES OF PROMOTION TAB

HOW TO REGISTER
CUSTOMER SEGMENT

POSITIONING STRATEGY
Mobile commerce is gradually becoming a true story in India. As smartphone
sales continue their journey north surging by 51 percent every three months,
the mobile commerce market may grow by 55 percent from its present size of
$2 billion to $19 billion (roughly Rs. 12,476 crore to roughly Rs. 1,18,530 crore)
by 2019, a study said.

According to a study released by market research firm, Zinnov, "right from user
research to product anytime and anywhere, smartphones are an emerging
point of purchase and to address the demand from upcountry markets and
changing consumer shopping pattern, eCommerce companies are increasing
their focus on mobile commerce". And companies like Paytm are leading the
charge.

BRANDING STRATEGY
Paytm -- which stands for Pay through Mobile -- is India’s largest mobile
commerce platform. Paytm Wallet has always been the pivot on which Paytm
built first its recharges and payments business, followed by its full-fledged
marketplace, all within two years. Paytm Wallet enables people to use their
phones to pay for their shopping or services not just at Paytm, but at thousands
of destinations outside Paytm. It is slowly becoming a way of life.

With this new campaign, Paytm used external media, as well as the Paytm
platform itself to reach millions of customers coming each day since it is a great
medium for advertising. Because of the campaign, there has been a direct
positive impact on the brand, including new customer acquisition through
traditional media and online media.

Paytm’s objective has been to increase the market share of the Wallet, capturing
the market.

To achieve this, it had to overcome several hurdles, the biggest of which is that
the adoption of the Wallet as a way of keeping money online and transacting
using mobile phones is a challenge for many people in India. The brand also
had to figure out how to increase the number of Paytm Wallets, since success
depends on volumes.

The publicity strategy was uniform and aimed at mass audiences across all
cities. To truly reach everyone, including those in regional markets, the brand
even began using local vernacular with its press ads, in an attempt to reach out
to regional markets.
Creative Strategy

The number of mobile phone connections in India is increasing. The mobile

phone is seen to be a very convenient means of cashless transactions. Also the
trust factor that Paytm has established through its recharge and bill payments
services had already been increasing its daily transaction volumes going into the
campaign. More importantly, its repeat user base was expanding and so Paytm
was sitting on an opportunity.

The offline channels of communication were television, out-of-home,

newspapers and transit media. Having tasted success with its TV campaign
during the World Cup, Paytm released its new TV commercial during the Indian
Premier League Season 8 and major cricketing events. It was also launched
across other media like digital, print and radio. Paytm was an associate sponsor
of IPL and got 120 seconds of airtime during each of the 60 matches of the
tournament.

Paytm allocated a budget of Rs 500 crore solely for marketing in the year 2015.
The money was used to finance marketing campaigns via online and mobile as
well as offline channels. Out of the budget, 70 percent of orders on Paytm come
from mobile. Though Paytm has websites for its services, shopping using Paytm
is a mobile first experience for sure.

Where other marketing channels miss out is in prompting app-installs. In

keeping with its “storming the market” strategy, Paytm has also been exploring
co-branding opportunities. Such strategic partnerships with Uber Cabs, Meru
Cabs and many more brands brought the brand a significant amount of new
customers in cities and continuous loyalty to the Paytm Wallet.

Results

The campaign resulted in the following:

 Paytm was fairly established before this campaign, but its reach has gone
up substantially ever since it launched this all-out visibility campaign.
This helped Paytm deduce that its visibility has significantly improved.
 One hundred million people started using Paytm Wallet for transactions
worth Rs 800 cr every month.

2.COMPETITOR ANALYSIS:-
Number of players & Their market size
1.Free charge(11.4%)
2.Mobikwik(5%)
3.Airtel money(5.4%)
4.Vodafone m pesa
5.Chillr
6.Phone pe(11.8%)
7.SBI buddy(3.8%)
8.Pockets
9.Jio money

Lastly paytm is one the most used and activated app or we can say mostly used
mobile payment bank with the market rate of 68%.And plays a monopoly role
in the market.

Differentiation practice played by competitors

Mobikwik has introduced card checks and device Id checks while on
other hand Oxgen wallet has launched mobile virtual cards powered by
visa users without debit and credit cards

Barriers to industries
1. Security Issues
2. Payment preferences
3. No global standard
4. Future growth of mobile payments

Emerging Trends
PLC
The rags-to-riches story of Paytm’s founder, Vijay Shekhar Sharma, who not so
long ago would walk 20 kilometres across Delhi because if he paid for an auto-
rickshaw he would not have enough money for dinner, and who was flat broke
as recently as 2003, was by then already well-rehearsed in Indian media. The
journey of his company from a prepaid mobile webcharge website in 2010 to an
Alibaba and Ant Financial-funded juggernaut that is the largest mobile payment
service platform in India was well underway. But demonetization gave the
company an almighty lift. Modi’s move completely pole axed India’s cash
transaction economy and forced people, and in particular the small merchants
who are legion in the country, to look at alternatives. The Paytm wallet was the
simplest answer and people flocked to it. It went from 125 million wallet
customers before demonetization to 185 million three months later, and it has
continued to grow, hitting 280 million users by November 2017.

Rate of growth
Paytm is growing exponentially, especially after the demonetisation effort by
the Govt. of India. The penetration rate is very high as compared to its
competitors because of the aggressive marketing strategy of the company, its
ability to receive huge funding from chinese companies and investing it in
sponsoring Indian cricket tournaments which helped them gain huge market
base.

Marketing Dynamics

 Focused on making the transactions more secure

Though there are various online payment platforms which give almost same
facilities. However Paytm has dominated the market with its high security
features and quick user interface. In context of security, Paytm is Reserve Bank
of India (RBI) approved wallet which signifies that the money put in the wallet
is protected under Escrow account with a reputed bank.

Furthermore, it uses verisign-certified 128-bit encryption technology. This

implies that the secret key used in transaction or the length of the password
cannot be revealed (Paytm 2016). To make the transactions, above than 1 lakh
more secure, it has tied up with India stack too. To ensure great scalability for
its online and offline payments, it has been authorized to implement India
stack’s components like esign and eKYC for identification and authentication
(IndiaStack 2016).

It has focused in building a system robust as well as secure. To build a robust

system Paytm has increased its sever capacity almost twice. Now it can handle
at least 5,000 transaction per second (Bhalla & Krishna 2016). It has also
announced to start point-of-scale capabilities to the app. This will allow the user
to rely on the merchant’s smartphone by entering their card details to make a
payment.

 High growth after demonetization

Paytm has focused towards building its brand image more concrete in the
running competition. Recently it has appeared to be ahead of its rivals
mobikwik, freecharge and others. As per the records, it was found that currently
around 177 million of the users use Paytm in their day to day life and make a
total of 7 million transactions in a day (Joshi 2017). After demonetization, it has
achieved a total of 75 million unique users per month. Among all users around
40% users belong to small cities, 67 million population belong to 56 big cities
and the rest from small towns. In Dec 2016, information about total number of
users, unique visitors and others things has been mentioned in the list given
below.

Total users 177millions

Product E wallets
online
payment/
Service
offline
payment
Merchant
8 lakhs
enrol
Monthly
unique 75 millions
visitors
Daily
7 million
transactions
Employees 4,500
After demonetization paytm made it easier to pay with its digital payment
option. There was around 1000% growth in the money added to its wallet,
300% rise in app download and a gain of 20 million new users was recorded
within 2 months (BI intelligence 2016).
  Major source of revenue
Paytm’s revenues are generated from multiple sources. This includes:

 Interest (ranging 4-6%) received from escrow account maintained in a

nationalised bank,
 Advertisements on its websites,
 Commission from utility payments and recharges,
 Commission of 1% for transferring money from merchant e-wallets to
their bank accounts (Gupta 2016).

The total revenue during 2015-16 was 3360 million which was higher than 2100
million in the previous year. However in 2015-16 it showed a loss of 3370
million.

 Major investors in Paytm

The major investors in Paytm includes:

 Ant financial known as Alipay,

 Alibaba groups,
 SAIF partners,
 Silicon Valley Bank and
 Sapphire venture (Bailay & Chakravarty 2015).

In March 2015, Paytm received an investment of US$ 575 million from Alibaba
group a famous chienese e-commerce company. Similarly Indian industrialist
Ratan Tata too made a huge personal investment in it. Furthermore, paytm has
also started working on Alibaba’s financial services model which helps sellers
and consumers to borrow small loans on their debit cards from the ecommerce
firm.

 Market reach and future investments

Paytm is planning to disburse small loans to 500 million of the population by
2020 in its marketplace. It has been also seen that last year it has captured 26%
of all the e-payment industry. Other major contributors were debit or credit card
at 40%, National Electronic Fund Transfer (NEFT) at 25% and Unified payment
interface (UPI) at 9% (Gupta 2016).
Number of users of Paytm
Shifu known for consumer behavior prediction platform and near have been
acquired by Paytm in 2016. Whereas, Shifu has been acquired to enhance
consumer experience on its platform (Mishra 2016). On the other hand it has
been undertaken to strengthen up its online to offline platform (Gooptu 2015).

For the coming year it has planned to add some new features and services, to
have around 5 million merchants to make and accept digital payment in its
platform. It is also planning to make the sales and distribution companies to
integrate in India.

Changes in regulatory environment

While a majority of apps have been expressing their reservations on further
regulations by the government, Paytm boss Vijay Shekhar Sharma believes that
some regulations are required to strengthen privacy law and safeguard
consumers’ data against leakage. Sharma also had emphasised that users crucial
data including financial ones shouldn’t go outside of the country.

Taking a contrarian stand on ongoing privacy debate, Paytm is open to any

regulation that insulates consumers’ data against potential abuse and leakage.

Currently, TRAI is presenting consultation papers to bring apps and data

flowing on telecom networks under its control. The telecom regulatory body is
likely to define what is personal information and who owns data flowing
through cellular network funnel.

It’s also developing a (pricing and economic) framework for the over-the-top
(OTT) platforms like Skype, WhatsApp, and Viber, Netflix, Amazon Prime and
Hotstar.
Yes i am a leader...

Paytm is new in it’s segment.

All types of marketing strategy of paytm is followed by other vendors like

mobikwik,phone pe and etc.

The concepts of cashback,mobile wallet and easy transfer through out the nation
as they captured the market very soon.

They showcased their promotion in all Britannia products as well as Dairy milk
chocolates by giving cash back coupons worth many.

These early steps taken by paytm is the guide for new vendors in the electronic
and digital payment platform.

3.CUSTOMER ANALYSIS:-
Who is a customer?
A person who buys goods or services from a shop or business or a person of a
specified kind with whom one has to deal.

‘Paytm will have more customers than SBI’

Paytm, before the announcement had 130 million mobile wallets. “For the first
time, the mobile wallet will be in the hands of the common man,” said Vijay
Shekhar Sharma, the company’s founder and CEO.
In the midst of the ongoing currency crisis, Google Analytics has found that
many Indians are doing their first digital transaction on Paytm – some of them
in the smallest towns or in the remotest villages – as it aims to offer financial
inclusion to the poorest of the merchants and ease to the richest resident.

Knowingly or unknowingly, Prime Minister Narendra Modi’s plan to scrap

₹500 and ₹1,000 notes has helped Paytm, the country’s largest mobile payments
firm.
In the last two days, since the news broke, traffic on the app grew by seven
times, the Paytm app downloads have gone up by three times, 30% more cash
has been added to the mobile wallets, offline transactions to merchants grew 10
times.

Paytm, before the announcement had 130 million mobile wallets. “For the first
time, the mobile wallet will be in the hands of the common man,” said Vijay
Shekhar Sharma, the company’s founder and CEO.

At this pace, Sharma said Paytm will easily have 500 million users (many of
them will have digital bank accounts), while State Bank of India, today, has 202
million account holders apart from borrowers and corporate clients.

A large number of Indians, including cigarette vendors, autorickshaw drivers,

small shopkeepers, and milk booth owners , who never used any form of digital
money, accessed Paytm, symbolising a change wherein the internet is used not
just for social media, instant messaging, etc.

“Paytm is serving the lowest common denominator of the society … people

who were not served by the banks,” said Sharma.

Now, Sharma will step on the accelerator. Paytm will go on a hiring spree,
increasing headcount by 600% to 12,000 employees. The merchant sign-up
team, which had a vertical structure, was merged into one large team on
Thursday, with a single aim – add every single merchant, on every single street
in the country.

Paytm already has 8.5 lakh merchants. But Sharma is eyeing 10 million by
2018. It already has merchants, accepting Paytm in 6,000 towns. “We will go to
every town with a population of 100,000 people,” Sharma said.

Simultaneously, he said the wallet business will be folded into the payments
bank business (yet to start), where Sharma will hold 61% stake, rest owned by
One97, making the direct shareholding of the payments bank business fully
Indian.

By the end of this year, Paytm will have a million merchants. Then it will start
the digital banking business – offer savings and current account to every
merchant. Once the money is in the account it will push financial services such
as fixed deposits, insurance and loans.
For consumers, it has launched a ‘Nearby’ feature, which helps in discovering a
Paytm merchant in the vicinity. And, the new ‘Add Cash’ will allow them to
find the nearest bank points to load the wallets with cash.

“All these people deal in cash …. We are hoping their behaviour will change
after Modi’s perfect surgical strike,” Sharma said.
Another challenge for technology entities is that its too easy to replicate a
business model, and the opportunity of having a successful exit is lesser.

 Current Customer:-
Its dosen’t have any particular age it differs but mainly people who are above
age of 18 , Have a valid document and currently using paytm for digital
payment.

Merchant account holders (shopkeepers, Malls, movie theatres, dealers)

Oil and gas (petrol pumps and gas agencies)

Dairy (Dairy shops and omfed booths)

Online partners (nikka, zomato, Big baskets, grofera, oyo, domino’s, swiggy,
food panda, pizza hut, the body shop, net meds)

Cafes &restaurants (Coffee café day, Kfc, Burger king)

Airliners (vistara)

Educational institutes (BIITM, Centurion University, KIIT, DPS (kalinga),

Aakash Institute,Jupiter Colege,All India Management Association,Amity
University,Allen Career Institute)

Potential

Minors

Unregistered merchants

Unregistered educational institutes

People who prefer cash over digital payment

Competitor’s customer (user of jio money, freecharge, airtel money, phonepe,
etc)

 Who buys?
Mostly younger generations

People who like to pay digitally.

Influencer

Friends

Merchant

Company (by cash back)

 Types of customer for your product

Cognitive
Educated users

Students

Passive
Users who uses just for the sake of using

Impulsive
Users have started using paytm after demonetisation

Economic
Daily users of paytm(for recharges, bills payment, money transfer, etc)
 Specific factors of your Pdt influencing CB

Factors influencing consumer behaviour are-

- It is widely used by every individual having smartphone.

- More convenient and easy to use

- Merchants accepting their payment through paytm due to growing
demand by customers.

- Safe and faster way of payment by otp. (for both merchant and
customer)

- Attractive offers and cashbacks.

 What costumer buys?

.SATISFYING CHARACTERISTICS OF PAYTM:-
The entrance of several players in the domain, has significantly
contributed towards the users gaining the maximum advantage.

The mobile payment and commerce landscape in India continues to grow

exciting with time. The entrance of several players in the domain, has
significantly contributed towards the users gaining the maximum advantage.
As different online payment solution providers continues to up their game with
the intent of gaining a deeper market share, users enjoy benefits with
superlative services and bargain offers.

Taking a cue from the rampant competition in the industry, Paytm, India’s
largest mobile payment and commerce platform with over 130 million users,
have released new features to extend the most convenient and secure services.
Isn’t the key purpose behind the present-day digital revolution is to be able to
deploy the best of technology to our advantage? With the same intent, we are
today going to uncover these features, which may otherwise remain latent in
the platform.

1. Passbook
With Paytm’s passbook, you can easily keep a tab on all the payments
made or received in your Paytm wallet. While this may appear like a
usual feature, the catch here is of selective calculation. Passbook also
allows users in selective calculation: simply hard press the circular icon
in transactions, and you will know the net amount spent or received in
an instant.
2. Unique Personal QR Code
In order to make the monetary transactions from wallet much safer and
 secure, Paytm offers a unique QR code to everyone. Users can access
their personalized QR code in the request money or the profile section.
The same can be utilized while you are requesting money to your wallet.

3.Recent & Offers Tab

The recent tab takes the pain away from repeatedly having to feed in the same
details. Make quicker payments with this super-cool feature. Your recent
transactions appear when you do a particular recharge. In case you wish to
remove a number from the recent list, simply hard press the same and you will
get an option to clear it.

Furthermore, you will also see an Offers tab for special offers basis your
transaction history. This makes finding latest deals and offers easier for you.

 How customer buys?(AIDA model)

AIDA is an acronym that stands for Attention, Interest, Desire
and Action. The AIDA model is widely used in marketing and advertising
to describe the steps or stages that occur from the time when a consumer
 first becomes aware of a product or brand through to when the consumer
trials a product or makes a purchase decision. Given that many consumers
become aware of brands via advertising or marketing communications,
the AIDA model helps to explain how an advertisement or marketing
communications message engages and involves consumers in brand
choice. In essence, the AIDA model proposes that advertising messages
need to accomplish a number of tasks in order to move the consumer
through a series of sequential steps from brand awareness through to
action (purchase and consumption).

Paytm, would have a business model similar to other payment gateways,

the only difference being is that it is backed by One97. One of the leader
in mobile value added service stage.

Look at payment gateways ranging from Paypal, Square of US to

CCAVENUE and Billdesk of India. The monetization model is based
taking a percentage cut on the transaction that these gateways are
processing.

The challenge that entities like Paytm face is from telecom operators
directly entering the payment domain, from Airtel mWallet to Vodafone
m-Pesa.

What makes these challenges more significant is the lack of any real
differentiation for players like Paytm. Which might have the advantage of
the first mover in the short run but over a period of time larger players
like Vodafone and Airtel will make the competition tough?

Another challenge for technology entities is that its too easy to replicate a
business model, and the opportunity of having a successful exit is lesser.

 Post purchase behaviour

On the successful transaction on Paytm the customers get a conformation
through sms and mail od the transaction by which they feel safe and secure and
delighted by the services.
  Where customers buy?
 B to B

Paytm sells their services directly to the business organisation.Employees of

Paytm deals with merchants personally about their latest schemes and services.

 B to C

Customer uses the service through mobile application and through their site.

- Mobile application

- Websites

 Brick and mortar

As it is a online system of transaction so there is no use of brick and motar

strategy.

 When they buy?

Al it is whole online service by Paytm.So it is a 24*7 based service provider.

People prefers using Paytm when

- Need for recharge

- Need for paying bills

- Need for fee payment

- Need for new products

At the time of festival people uses Paytm a lot because of the attractive offers
and cashbacks.
 Why they prefer a product?

Competitive advantage

Paytm is India's largest leading payment gateway that offers comprehensive

payment services for customer and merchants.

Paytm offers mobile payment solutions to over 7 million merchants and allow
consumers to make seamless mobile payments from Cards, Bank Accounts and
Digital Credit among others.
Leader of QR based mobile payments in India.

Largest customer base payment bank in India.

Value comparison

Business

• Recharges

• Bill payments

• Marketplace

• Wallet

• Buy & sell

Partners

• Airtel

• Tata docomo

• Vodafone

• Aircel

• Bsnl

• Idea

• Telenor

• Dishtv

• Tata photon

• Virgin mobile

• Reliance digital tv

• Mtnl

• Tata sky

• Videocon
• Mts

• NDPL

• MAHANAGAR GAS

• Airtel digital tv

• Reliance energy

• Mahavitaran

 Will they buy again?

For those customer who are capable of using online services.

• One of the easy and convenient process of payment by otp.

• the users getting a high rate of cashbacks and offers.

• who safe and secure using oline transaction.

No

For those customer who don’t or dosent use paytm.

• Continuous transaction problem while making payment.

• Inappropriate and slow customer service.

• Not receiving otp because of their respective sim.(espeially BSNL

networks)

• One having trust issue

 Emerging trends

• Mobile banking

• Pay at home

• Shop at home

• Sell at home
In India 70% people are comprised of younger generation. Most of
them are bellow age of 35. These people prefer digital way of
interaction than convectional way. Services like paytm is helping
them a lot in there day to day life. Younger generation is currently
shifting their way of life from analogue to digital.
Also more middle aged persons and old aged persons are educating
themselves to use digital purchase system.
Digital India is a campaign launched by the Government of India on 1
July 2015 to ensure the Government services are made available to
citizens electronically by improved online infrastructure and by
increasing Internet connectivity or by making the country digitally
empowered in the field of technology. This encourages people to do
their transaction digitally.

 Analysis and Findings

Daily executive report

SERIAL NO NO OF CUSTOMER KYC ACCOUNT SAVINGS REMARKS

ACCOUNT
1 20 11 03
2 15 13 01
3 03 03 03
4 11 11 11
5 15 07 07
6 12 09 09
7 15 10 10
8 06 04 04
9 08 05 05
10 10 06 06
11 05 04 04
12 05 03 03
 13 06 04 04
14 03 02 02
15 08 05 05
16 04 02 02
17 03 02 02
18 06 05 05
19 15 11 11
20 06 04 05
TOTAL

 RESEARCH FINDINGS:-
 Customers are very much familiar about paytm and have updated their
accounts and kyc done in a large number in Bhubaneswar.
 Many elders are not being aware of the services provided by paytm
because of the fraud.

 SUGGESTIONS
 Need a lot of awareness between the age group of 45-55 mainly whom
we call senior citizens.
 As India is going to be a fully digital country and all the payments
should be done online so we have to aware people about their accounts
security through online payment.