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Case Study Ob Berger
Case Study Ob Berger
Company Overview
• Scharffen Berger was founded in 1996 by Robert Steinberg and John Scharffenberger.
• The chocolate maker in US market competing for $1.2 billion premium quality chocolate
segment.
• Company had 60 employees and operated from a 27,000 sqft facility with 20,000 sqft production
area, office space of 5,000 sqft and retail space of 2,000 sqft
* Facing high market demand which is outstripping production. High growth in demand is
expected for its premium chocolate products and hence planning capacity expansion
Business Overview
Primary products at Scharffen Berger were
• Unsweetened (99% cacao) , Extra Dark (82% cacao) , Bitter sweet (70% cacao), Semi-sweet ,
Mocha, Mint (all have 62% cacao), Milk Chocolate (41% cacao)
• Others: chocolate sauce, drinking chocolate, cocoa powder and chocolate covered figs
Pricing
Retail: $0.50 for 5 gm, $2.00 for 1 ounce, $4.00 for 3 ounce, $10.00 for 10 ounce. Wholesale:
approximately $0.35 per ounce
Sales
$0.6 million in 1998,
$10 million in 2004,
Over $15 million estimated revenues for 2005
Input: batch size (Kgs) 100 250 250 115 1400 140
Quantity of Machine 1 1 1 1 2 1
8 hour Shifts 1 1 1 2 3 2
Output in Kgs Per Minute 6.40 3.33 12.33 1.53 0.78 2.33
Output in Kgs Per hour 384.00 200.00 740.00 92.00 46.67 140.0
Output in Kgs Per Day 3072.00 1600.00 5920.00 1472.00 1120.00 2240
Conches
Cleaner Roaster Winnower Mixer & Ball Mill Tempe
Available Capacity 450 200
Input: batch size (Kgs) 100 250 250 115 1400 140
Output 96 250 185 115 1400 140
Quantity of Machine 1 1 1 1 2 1
8 hour Shifts 1 1 1 2 3 2
Cycle Time (mins) 15 75 15 75 450 60
Output in Kgs Per Minute 6.40 3.33 12.33 1.53 3.11 2.33
Output in Kgs Per hour 384.00 200.00 740.00 92.00 186.67 140.00
Output in Kgs Per Day 3072.00 1600.00 5920.00 1472.00 4480.00 2240.0
Conches
Cleaner Roaster Winnower Mixer & Ball Mill Tem
Available Capacity 450 200
Input: batch size (Kgs) 100 250 250 115 1400 140
Output 96 250 185 115 1400 140
Quantity of Machine 1 1 1 1 2 1
8 hour Shifts 1 2 1 3 3 2
Cycle Time (mins) 15 75 15 75 450 60
Output in Kgs Per Minute 6.40 3.33 12.33 1.53 3.11 2.33
Output in Kgs Per hour 384.00 200.00 740.00 92.00 186.67 140.0
Output in Kgs Per Day 3072.00 3200.00 5920.00 2208.00 4480.00 2240
Conches
Cleaner Roaster Winnower Mixer & Ball Mill Tem
Input: batch size (Kgs) 100 250 250 115 1400 140
Quantity of Machine 1 1 1 2 2 1
8 hour Shifts 1 2 1 3 3 2
Cycle Time (mins) 15 75 15 37.5 450 60
Output in Kgs Per Minute 6.40 3.33 12.33 3.07 3.11 2.33
Output in Kgs Per hour 384.00 200.00 740.00 184.00 186.67 140.0
Output in Kgs Per Day 3072.00 3200.00 5920.00 4416.00 4480.00 2240
Conches
Cleaner Roaster Winnower Mixer & Ball Mill Te
Input: batch size (Kgs) 100 250 250 115 1400 140
Quantity of Machine 1 1 1 2 2 1
8 hour Shifts 2 3 1 3 3 3
Output in Kgs Per Minute 6.40 3.33 12.33 3.07 3.11 2.3
Output in Kgs Per hour 384.00 200.00 740.00 184.00 186.67 140
Output in Kgs Per Day 6144.00 4800.00 5920.00 4416.00 4480.00 336