$hanel no 5

Axiological Level Discursive Level

Empowerment Minimalist packaging of
the product portrays
Urban class and opulence

Luxury It is known for its

distinct olfactory
Elegance trigger
Sensuality Less is more approach

Semio Narrative
Jennifer is an urban, upper class woman confident in her own skin
and is empowered. She is an investment banker, who spends her
time flitting between tense boardrooms and classy cocktail
parties with ease.
 Semioti$s

ANKITH SHETTY
SHIPRA AGARWAL

SHRUTIKA S
SHUBHANSHU SINGH

SNEHASHIS PANDA

MANOJ VERMA