Cover Page

Executive Summary

Table of content

1. Introduction

2. Company background

3. Current market analysis

4. Competitor analysis

5. Environmental analysis

6. Strategy development

7. Strategic fit

8. Objective

9. Customer segment

10. Potential 4P’s

11. Strategic map

12. Differentiation strategy

13. Budget, time scale, monitor and control

14. Recommendation

15. Conclusion

References

Appendix