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    Marcello La Matina

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    9 views23 pages

    Marcello La Matina

    Uploaded by

    Clara Claricel
    Marcello La Matina

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 23
    ! Chapter IV wepia AND LANGUAGES. THE CASE OF NELSON GOODMAN rd: Media as Languages? act the attention of those who work in the field also of interest to scholars (linguists, philoso- munications experts, etc.). In spite of such multifarious jon “what exactly are media?” still today remains full of le use to us: medium is the intermediary hus is what provides a contact between hare really or only virtually connected. Media, there- ction, social behaviour and communication in the how do they involve language and the vari- 2 And in what way is a ‘mediologist’ also 0. Forew' media repeatedly attr The ion. They are of communicati phers, mass-com interest, the quest { exa ning, Latin etymology is of litt meat re things, and U between two or mo} two universes, whicl fore, are related to inter broad sense. But, stricto sensu, ous disciplines of communication ascholar of language? Essentially, people talk about they are viewed as technologies W! human faculty, widening its importance. han, saw them as playing a leading role in social authentic revolutions. The characteristic of media when considered as ee lies in the fact that they embody their meaning or, rather, cae They absorb the interest of their users and, if they assume a Media-techs at most another medium that is thus integrated into the first. ondly i nologies are not instruments of deferment but catalysts. Sec- Meme can be considered as substitutive. It is an instrument Which is i the attention of the user as a meaningful form (Significans) eu to defer to its meaning (Significatum). Unlike media- but they can, aos deferments do not contain their meaning 1 eae ‘resewanin, arious ways, represent it. To use Peirce’s term, they Acc medium ae toa conception that seems to combine the Wolling the ype of technology which is capable of mo relationship in a given culture between its pro media in three ways. In the first sense hhich are capable of substituting a given The ‘discoverer’ of media, McLu- life and as instruments of first two senses, @ dulating and con- ducts and the in- 181 eco ot sont te rs ton =] ans ever eT ay tage eting trom But soe: OMIa the pt ME OF pe USBE. Thi noe ote ‘th th 10" the sin (tO-Ve a Media 43Y°aleng POF sleep toi of

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