MSNNO POTTERY Rural Economic Development "Bringing back the beauty of handmade into the modern market”MONNO POTTERY Monno recognises that society’s expectations are changing - we have a responsibility to play a more active social role where we operate, to be open about our social impact and to work towards a sustainable future. Our deep roots in local cultures and markets around the world are the foundation for our future growth. We will aim to bring our wealth of knowledge and international expertise to the service to the local community. The Monno Pottery with RED will aim to bring economic development, social awareness and emancipation to local artisans by providing the means to create their own handmade ceramic pottery. Monno Ceramic will provide recycled raw materials to the potters’ home where they can form the handmade pottery in their own time. We will collect what they have made and finish the process by glazing and firing. 10% of sales profit will be given straight to the potters and RED will ensure that the purchase of handmade pottery leads to development of the potters and their family. ECONOMIC AND SOCIAL DEVELOPMENT Monno understands that in an era of high volume production one must not forget the beauty that resides in local culture and artisan talent. Monno Pottery will give 10% of its profit directly to the potters. Progress entails not only increasing but also includes raising social awareness, empowerment and increasing their level of participation in the development process. Involving the poor more directly in the projects for which they are the beneficiaries not only ensures project relevance and sustainability, but also ensures that the economic, social and cultural rights of the poor are taken into consideration and are protected. MOYNUL ISLAM, VICE-CHAIRMAN “Being involved in Rumer etry industry for over BUA r Tem ECC Cy me fall in love with Fae ele | wanted to do something that takes ceramics rte eM el oe handmade pottery. I wanted to give something back and I feel with this ehh does it highlight a POye Cala ag the people who Cer Tt a aeMonno Pottery RED project will have the benefit of directly working within households, we will use this advantage in the future to provide support and care to the families. The following services will be aimed to be provided to the potters involved: © Children’s Educational Support - this will be done in partnership with Monno International School and College where the fees will be subsidised for the Potters’ children Nutrition Program — basic nutritional knowledge is still unknown to underprivileged parents, nutrition experts will be brought on to provide expert knowledge to families, especially to mothers with young children Financial Management - Workshops will be held to demonstrate better management of money and methods of saving income to better secure their children’s future. DUTY TO PRESERVE CULTURE Monno Ceramics factory is located in Dhamrai where the local Pottery Industry was once renowned in Bangladesh but in the era modernization this prominence has faded. There are several pottery villages in Dhamrai, such as Kagozi Para (Pathantola), Shimulia Paal Para, Notun Bondor Paal Para. Paal Paara refers to the pottery villages of Dhamrai, Once Dhamrai used to be a craft village but now other occupations have reduced handicraft based jobs. Most of the artisans are leaving their profession and taking up other occupations to accommodate their livelihood, Though the number is decreasing at a drastic rate, there are still talented artisans left to continue the age-old profession of creation, Monno Ceramic and RED will aim to bring back the soul of pottery handicrafts in Dhamrai by promoting the last few artisans left. The RED initiative will give potters the means to remain in this profession, sustain their livelihood and not let modernization erode the culture Dhamrai was once known for. By aiming to highlight their product on an international level, protecting their income and social welfare we hope artisans continue to keep doing what they love. MONNO CERAMIC Monno Ceramic is the oldest and largest ceramic tableware manufacturer in Bangladesh which began in 1984 by producing Porcelain Tableware and later expanded onto the manufacture of the high-quality Bone China Tableware. The product quality has been immaculate from the beginning which has been reflected by the continuous market demand from local and international consumers. Monno Ceramics state-of-the-art technology and creative designs gives it a competitive edge and establishes it as a strong competitor in the tableware manufacturing world. Back at the year of 2014, Monno decided to patronize this Pottery industry in Dhamrai and launch Pottery items by combining with traditional clay with state of the art glazing and firing. After several attempts, we made our Pottery items in such way which can fulfil the need of daily use as well as stand out aesthetically, Our main objective behind the introducing of pottery item is to recycle waste and fuse old fashioned pottery making with modern technology.