MONDO MEDIAWORKS MONDO MEDIAWORKS, ACCOUNT MANAGER • Served as sole point and account manager to Brattleboro, Vermont - August 2018 to Present one of the agency's largest accounts, a four- • Collaborate and strategize with internal teams to build tailored digital marketing strategies and plans season destination marketing organization • Serve as daily point person, advocate and strategic partner to assigned clients, advising on direction of all in Stowe, Vermont, involved in all aspects of initiatives and campaigns digital strategy and plan execution. • Monitor and engage clients on all areas of marketing strategy, plan and budget, while also anticipating and adapting to individual client needs PENN STATE • Craft and deliver creative, video and marketing pitches to clients, as well as all reporting metric materials • Traveled to the 2016 Big Ten Championship • Effectively manage and set client expectations while coordinating and driving internal team deadlines as well as back-to-back Penn State football • Maintain client relationships and facilitate growth opportunities and upsells with insightful recommendations postseason bowl events, including the Rose based on industry shifts and innovations Bowl and Fiesta Bowl to write and produce • Manage and schedule client invoices, along with scheduling and executing client calls and in-person visits video content. Collaborated and developed a comprehensive digital content strategy and PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR plan for the Fiesta Bowl. University Park, Pa. - July 2016 to July 2018 • Responsible for production, strategy and coordination of timely, engaging digital content and storytelling • Wrote and produced two features that assets for GoPSUsports.com and its various digital platforms for all 31 sports garnered recognition in the national CoSIDA • Collaborated with video production, communications and marketing staffs to create strategic content plans Fred Stabley Sr. Writing Contest, including for select major events including a variety of postseason opportunities first in the District 2 story with video category. • Solely responsible for writing and producing feature content for Penn State football, covering all events on • Planned and executed an extensive digital and off the field, in or out of season, including all road and postseason events campaign for Penn State's six student-athlete • Coordinated, designed and executed media training initiatives with football student-athletes, as well as a dancers participating in THON 2018, a 46- variety of other Penn State student-athletes hour student-run dance marathon benefiting • Managed all phases of the Penn State Athletics Blog student internship program, hiring and developing childhood cancer. student talent as well as overseeing assignments • Administrator on all social platforms, contributing to football Twitter account at all road games SYRACUSE • Conducted weekly on-camera pregame interviews with head coach James Franklin and selected student- • Traveled with men’s basketball to all con- athletes in addition to shooting, editing and conducting exclusive postgame video interviews ference and NCAA Tournament postseason • Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors rounds, including the 2013 Final Four, plan- ning and executing a comprehensive social PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR media strategy. University Park, Pa. - July 2013 to July 2016 • Public relations contact for seven-time NCAA national champion women’s volleyball and men’s lacrosse EDUCATION teams as well as secondary contact for men’s basketball SYRACUSE UNIVERSITY - SYRACUSE, N.Y. • Developed and maintained relationships with national and local media, as well as TV production staff, S.I. NEWHOUSE pitching relevant feature and story ideas SCHOOL OF PUBLIC COMMUNICATIONS • Redesigned and supervised Penn State Strategic Communications student assistant program Major: Public Relations Minor: Religion • Traveled full time with women’s volleyball, managing social media accounts and interview requests Bachelor’s of Science, May 2012 • Administrator on all primary and secondary sport assigned social media accounts including women’s volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms SKILLS • Created and executed social strategies for nationally ranked women’s volleyball accounts SOCIAL PLATFORMS • Wrote and designed all content including press releases, notes, previews, recaps, videos and programs • Facebook, Twitter, Instagram, Snapchat, • Designed and edited a yearly printed women’s volleyball media guide Pinterest, TweetDeck, Hootsuite, YouTube SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, COMMUNICATIONS ASSISTANT BLOG AND WEBSITE PLATFORMS Syracuse, N.Y. - May 2012 to June 2013 • WordPress, MovableType, Netitor, • Public relations contact for women’s volleyball, softball, women’s tennis and secondary contact for men’s basketball SIDEARM Sports • Wrote and designed all sport-related content for the website including press releases • Created and executed social strategies, as well as at the 2013 NCAA men’s basketball tournament ADOBE CREATIVE SUITE • Pitched key storylines to members of local and national media outlets • InDesign, Photoshop, Illustrator, Premiere, • Supervised students at home basketball games, providing tasks during office hours Dreamweaver, AfterEffects, Spark • Contributed to weekly football and men’s basketball game notes and media guides DATABASE & ANALYTICS PROGRAMS SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT • Cision, Adobe Omniture Analytics, Google Syracuse, N.Y. - May 2011 to May 2012 Analytics, CrowdTangle, Facebook Insights, Google AdWords, Asana, SalesForce, Xero • Assisted in designing and editing football media guides • Wrote press releases and features for release on the website, updating football biographies MICROSOFT OFFICE • Clipped and organized all football photographs and relevant news stories • Word, Excel, PowerPoint, Outlook