MGN608:WORKSHOP ON ENTREPRENEURSHIP AND BUSINESS PLAN

L:0 T:0 P:2 Credits:1

Course Outcomes: Through this course students should be able to

• analyze the business environment and identify the opportunities for starting up a venture

• develop marketing plan, operations plan, HR plan and financial plan for new business
ventures

• design and present a business plan for creating a new business venture

List of Practicals / Experiments:

Introduction to Entrpreneurship
• Benefits and Risks of Entrepreneurship

• Overview about the components of a Business plan

Business Ideas and Management Plan

• Business Ideas selection

• Feasibility Study

• Legalities involved for Business Plans

• Form of Ownership

• SWOT Analysis

Marketing Plan
• Marketing Mix (7Ps)

• Product Mix

• Promotions Mix

Operations Plan
• People

• Suppliers

• Manufacturing or Outsourcing

• Plant Size

• Location

• Layout

• Process

Human Resources Plan

• Manpower Planning

• Organization Structure

• Salary Details

• Motivational Techniques

Financial Plan
• Capital requirement

• Sources of funds

• Break even Analysis

• Balance Sheet

• Cash Flows

• Payback Period

• ROI (return on investment)

References:

1. ENTREPRENEURSHIP by HISRICH D ROBERT, PETERS P MICHAEL & SHEPHERD A

DEAN, MCGRAW HILL EDUCATION

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References:

2. ENTREPRENEURSHIP by ROY RAJEEV, OXFORD UNIVERSITY PRESS

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