INTRODUCTION

0 A global chain of hamburger fast food

restaurants headquartered in Florida, United States.

0 Began in 1953 as Insta-Burger King, a Jacksonville,

Florida-based restaurant chain.
 BACKGROUND
0 Burger King has more than
11,000 restaurants globally
in more than 60 countries.
0 To appeal to a broader
customer base, Burger King
offers a variety of food
options, such as a full line of 
breakfast products, salads,
BK VEGGIE® burgers,
desserts and more.
FRANCHISE INFORMATION

0 Business Established: 1954

0 Franchising Since: 1961
0 Start-up Cost: 50 Lakhs
0 Total Investment: 1 crore
COMPETITORS
 PLAN TO TAKE ON MCD
0 "Justice is a dish best served flame broiled" outlines the
rebranding process Burger King is counting on to turn
things around.
0 The main goal is to make the brand more appealing to a
wider demographic.
0 Previously, Burger King put all its energy into targeting 18-
35 year old males, but they only represent only 17% of the
fast food market.
0 Menu — New salads, wraps, onion rings/curly fries, mini
burgers and smoothies. BK to revamp its core items, like
fries and soft-serve. Fries are a major concern for Burger
King because it's the second biggest "brand attribute gap"
between it and McDonald's.
EXTERIOR
INTERIOR
KITCHENWARE
PRODUCTS
 FACILITIES
0 Wi-Fi
0 Credit Cards Accepted
0 Outdoor Seating
0 Air Conditioned
0 Karaoke Nights
0 Veg & Non Veg
0 Live Music
0 Coupons/Lucky Draws
0 Privileged Membership Cards
0 Promotional Offers
RISK FACTOR
 BUDGET
0 Building rent- 24 Lakhs for 1200 sq.ft 
0 Interior-5 Lakhs
0 Manpower- 2.25 Lakhs
0 Supply-5 Lakhs
0 Fixed cost-5 Lakhs
0 Wi-Fi- 4K

Total expense =41.3 Lakhs

Franchisee Fee-50 Lakhs
Profit – 8.7 Lakhs
 NET PRESENT VALUE CALCULATION

NPV of the project for five years= 2.85 crores

Since NPV > 0 ; it is advisable to invest in the project.
MenuNutritionInformation.pdf