Scribd
Upload
129 views4 pages

Tata Motors' ELV & RRR Strategy

The Indian automotive industry is expected to see significant growth in vehicle production and sales over the next decade. However, this will also result in a large number of end-of-life vehicles needing to be scrapped. The government plans to implement a vehicle scrap policy that will incentivize scrapping over 28 million older vehicles. As the number of scrap vehicles increases, effective recycling, reuse, and recovery (RRR) processes will need to be developed to deal with this scrap in an environmentally sustainable way. Tata Motors is challenged to develop an innovative technical solution to prioritize and establish RRR processes for components like tires, batteries, and composites that currently lack effective recycling methods. The solution should consider societal,

Uploaded by

Harsh Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
129 views4 pages

Tata Motors' ELV & RRR Strategy

The Indian automotive industry is expected to see significant growth in vehicle production and sales over the next decade. However, this will also result in a large number of end-of-life vehicles needing to be scrapped. The government plans to implement a vehicle scrap policy that will incentivize scrapping over 28 million older vehicles. As the number of scrap vehicles increases, effective recycling, reuse, and recovery (RRR) processes will need to be developed to deal with this scrap in an environmentally sustainable way. Tata Motors is challenged to develop an innovative technical solution to prioritize and establish RRR processes for components like tires, batteries, and composites that currently lack effective recycling methods. The solution should consider societal,

Uploaded by

Harsh Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SEASON 7

End of Vehicle (ELV) &


Recycle – Reuse – Recover Policy (RRR)

Entry challenge Caselet


The Indian Automotive Industry is in a growth stage. The automobile production
and sales in India are expected to grow at higher rates over the next decade than in
most other auto hubs. However, as the newer vehicles are being added on the roads,
there is a large number of older vehicles that are coming to end of life. In addition to
this, a significant number of damaged vehicles and parts end up generating piles of
scrap.

Figure no. 1, shows the estimated number of motor vehicles reaching end of life in
India. Moreover, Government of India is planning to implement vehicle scrap policy
which will incentivize voluntary scrappage of another ~28 million vehicles which
are older than 15 years and this will significantly increase the official number of
vehicles to be scrapped.

How to deal with this enormous amount of scrap is a big challenge but is there a
silver lining in this case that might turn this challenge into an opportunity for Tata
Motors?

Total No. of Motor Vehicles reaching End of Life - Estimated (millions)


3.64
4 3.4
2.75
3 2.27
2.11 2.19
1.69 1.8
2 1.54
1.14 1.23

0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Year

Figure no. 1: Estimated No. of Vehicles reaching End of Life(source: SIAM)


End of Vehicle Life (ELV) &
Recycle-Reuse-Recover Policy (RRR)
In line with developed countries, Indian Government is planning to adopt two-fold strategy to handle
enormous vehicle scrap in coming years:
1. ELV Regulation – guidelines to deal with auto scrap in scientific manner and in organized way to avoid
contamination of land-water-air sources.
2. RRR Policy – Policy for Reuse, Recycling and Recovery for Automotive OEMs to ensure that
environmental concerns are addressed at design level itself. Intent is to – improve recyclability and
able to recover maximum energy from vehicular mass at the end of life of vehicles. Figure 2 and 3
shows the definitions of RRR and Regulatory Requirements.

Reuse Recycle Recovery


Operation by which Reprocessing of Reprocessing of
components of end- the material for the the material for the
of-life vehicles used original purpose or original purpose or
for the same purpose for other purposes for other purposes
for which they were but excluding energy including energy
conceived recovery recovery

Figure no. 2: Definitions of RRR


15%
5% % Recyclability

% Recovererabilty

% Landfil

Figure no. 3:
80% RRR Regulatory Requirement

European ELV – RRR Requirements mandate to meet 80% recyclability and 85% Recoverability targets
under Type Approval Regulations and an inline regulation are expected for India as well.
The recovery processes for metals, electronic circuits and copper elements is relatively established,
the RRR processes for Tyres, Insulations, Batteries (Li-Ion) and Multi-layered materials and composites
are not yet established and provide opportunities for Innovations.

Solution Required
Develop a solution to deal with the automobile scrap, especially for those materials for which RRR
processes are not yet established keeping in view the following pointers :
• Which parts/components should Tata Motors prioritise? Why?
• What is your Innovative Technical Solution to Recycle- Reuse-Recover a particular part(s)/
component(s)
• Any suggestion on alternate materials that is to be used without affecting the performance?
• What will be the impact (Societal, Environmental and Economical) of proposed solution for TATA
Motors?

[Link] [Link] [Link]

[Link] [Link]

You might also like