VitaminCo (2 of 7)

Bain, Round 1
Exhibit 1: Market Size ($B)
25.0 CAGR
20.0 5.0 5%
4.8
4.5
15.0
4.3
10.0
18.0 15%
15.7
13.6
11.8
5.0
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2006 2007 2008 2009
Healthfoods Vitamins
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 VitaminCo (3 of 7)
Bain, Round 1
Exhibit 2: Competition and Market Share
$18 Billion $5 Billion
100%
90%
Other
80%
70% Other Health Focus
VitaminCo
60%
50%
Pills Inc.
40%
XYZ Food & Bev
30%
Health Focus
Drinkade
20%
NutriOne
ABC Vitamin
10%
Food Inc.
Health Foods and Beverages Vitamins
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 VitaminCo (4 of 7)
Bain, Round 1
Exhibit 3: VitaminCo’s Operating Statements ($ millions)
Year 2005 2006 2007 2008 2009
Revenue $ 470 $ 470 $ 480 $ 490 $ 500
COGS $ 230 $ 239 $ 231 $ 226 $ 222
SG&A $ 70 $ 68 $ 72 $ 78 $ 75
Sales & Mkting $ 105 $ 100 $ 110 $ 145 $ 190
Net Income $ 65 $ 63 $ 67 $ 41 $ 14
Margin 13.8% 13.5% 13.9% 8.4% 2.7%
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