35P

ROVE
NWA
YST
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T
RIPL
E YO
U
WE
B
R
SI
T
E

Volume1
I
NTRODUCTI
ON

1
I
NTRODUCTI
ON

2
I
NTRODUCTI
ON
Nomatt
erwh
atty
peofbus
ine
ssyouru
n,you
rendgoa
l i
stodr
iv
econve
rsi
ons.
Toachi
ev
ethi
sgoal
,yo
u
f
ir
stn
eedtodr
i
vetr
af
fi
ctoyo
ursi
te
.Ift
her
earenowe
bsit
evis
it
or
s,t
her
earenopeop
let
otur
nint
ole
ads.
Andi
ft
herea
renol
eads
,it
me a
nsyoudon
’thav
epeo
pletocon
ver
ti
ntocus
tomer
s.

S
oit
’seas
ytou
nders
tan
dthatyo
ufi
rs
tneedtoi
ncre
aseyo
urwebs
it
etr
af
fi
cino
rdert
omeety
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or
mancemet
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Buti
t’
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oa t
t
ractr
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antt
ra
ff
ic
,sot
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youst
andabe
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nceof
a
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ra
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ngth
epeo
plewhoar
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eli
kel
ytoconv
ert
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Th
iseBoo
kwill
cov
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ails
omeoft
heb e
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el
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ust
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ct
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hodst
hatwor
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ll
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ff
icsi
g-
ni
f
ica
ntl
yandmakeimpr
ovement
sinot
heras
pec
tsofy
ourper
fo
rmanc
e.

C
HAP
TER1
S
OCI
ALME
DI
A
Canyout
hin
kof10peopl
eyoukno
wwh oar
enotonso
cia
lmedi
a?Y
oumig
hthav
esome
t
roub
lel
is
ti
ngmor
ethan2namesi
njus
tafe
wsec
o n
ds.
Mo s
tpe
opl
ewekn
owh a
veapr
of
il
e
onatl
eas
tones
oci
almedi
apla
tf
or
m.

Wit
hsoc
ial
medi
ab e
ingsowi
del
yused
,itc
anbeo
neof
themos
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fec
ti
vec
hann
elsf
ord
ri
v-
i
ngtr
af
fi
ctoyou
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e.I
nfac
t,Sh
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epo
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hat31
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oms o
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lnet
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s.
3
He
rea
res
omeo
fth
ebe
stwa
yst
oin
cre
asey
ourwe
bsi
t
etr
af
fi
cus
ings
oci
alme
dia
:

#
1:MA
KEU
SEO
FRI
CHP
IN
S
I
fyou
’r
eo nPin
ter
est
,it
’
stimetot
ryRi
chPi
nsandse
ehowt h
eyi
mp a
ctyourweb
sit
etr
af
fi
c.
Ri
chPi
nsaredif
fe
rentf
ro
ms t
andar
dpi
nsi
ntha
tthe
yinc
lud
emo r
edeta
il
saboutt
hepr
oduc
t.
F
orins
tan
c e
,aRichPi
nma yi
ncl
udepr
odu
cti
nf
ormat
io
nsuchaspr
ici
ng,l
i
nkstot
hepro
duct
p
age,ava
il
abl
einven
tor
y,et
c.Her
e’
sanex
ampl
eo f
howR i
chPi
nslo
ok.

4
#
2:S
HAREY
OUR
C
ONT
ENTTH
ROU
GHF
ACE
BOO
K
Ac
cord
ingt
ore
sear
chcond
ucte
db yt
hePewRe
sear
chCent
er,
Faceb
ookcont
inu
estobet
he
most
popul
ars
oci
almedi
anet
workwit
h79%ofad
ult
sonthei
nte
rnetu
singi
t.
Ma k
ingi
tt
he
be
stpl
atf
or
mfors
hari
ngyou
rcont
e n
twi
tht
hegoa
lofdr
i
vin
gvisi
t
stoyoursi
t
e.

Wi
thsu
chah ugenu
mberofFa
ceboo
kuser
s,th
ere’
sag oo
dc h
anceyou’
l
lfi
ndmanyofyo
ur
t
arg
etcu
sto
me r
sonthi
spl
atf
or
m.Andif
youwishtodri
vethe
mt oyo
ursi
te,
you’
llf
i
rst
need
t
oenga
gethem.Th
erea
resev
eral
wayst
oengageyourF
a c
ebookaud
ien
ce,but
themosti
m-
po
rt
anto
neistosha
rei
ntr
i
gui
ngcont
entt
hat
’srel
eva
nttothe
m.

Us
ethepl
at
for
mtoshareyour
lat
estb
logpost
sorp
romoteyo
urup
comi
ngprod
uct
s.Y
ouca
n
c
reat
epre
vi
ewsorte
aserst
og owi
ththepost
andent
ic
ey o
urau
die
nce.
Andmakesur
eyo
u
i
ncl
udeal
inkt
othecomple
tepost
sope o
pleca
ncl
ickonit
andl
andonyou
rsi
te.

Vo
x.c
o mhasb
eendoi
ngth
isi
ncr
edi
bl
ywel
l.
Inadd
it
iontopro
duci
ngenga
gin
gc o
nten
t,t
hei
r
ed
it
orsandwr
it
er
sarer
equi
re
dtoopt
i
miz
ethei
rpo
stsforsh
ari
ng.F
ori
nst
ance,
theyhav
eto
ch
oosecompe
ll
i
ngimag
esanddev
el
opca
tch
yheadl
i
n estob
eu s
edint
hei
rsoc
ial
me d
iapr
o-
mot
io
n s.
T
heycre
a t
efunnyandengagi
ngimagestopre-
v
ie
wt h
eirpost
so nFaceb
o o
ka ndengagethei
r
a
udi
ence.Theposti
nthescree
n s
hotabovehas
r
ece
iv
edmo reth
a n3,
000r e
act
ions.
Top r
omote
t
hei
rin
tervi
ewvideo
s,theypostashorttea
ser
v
id
eoalo
n gwit
halin
ktotheful
lvi
deo.
Theirg
oal
i
stoeng ag
et h
ea udie
nceo nF ac
ebooka nd
h
opef
ul
lyconvi
ncethemtovis
itt
hei
rweb s
it
e.

S
inc
etheyha
veadopt
edthi
ste
chni
q u
e,
F
acebo
okref
err
al
sforVox.
comhaveincre
ased
b
yalmost20
0% wit
hinaperi
odofsixmonths
.
T
her
ea r
eal
soti
meswh e
nFacebo
okco n
tr
ibut
ed
a
rou
nd4 0%ofthe
irove
ral
lmont
hlytr
aff
ic
.You
c
ana l
sopro
motec o
nte
stsandsalesthr
ough
F
acebo
ok.
5
#
3:S
HAREY
OUR
C
ONT
ENTTH
ROU
GHT
WIT
TER
I
nth
eprev
io
u s
ly
-ci
te
dstudycon
duct
edbyth
ePewRese
archCen
ter
,T
wit
t
er wascl
ass
if
ie
das
t
het
hir
dmostpopul
arso
cial
net
workwit
h21%ofa
lla
dul
tsint
heU.
S.us
ingit
.Alt
hou
ghIns-
t
agr
amistheseco
ndmo stpo
pula
r,t
her
eares
omeli
mit
ati
onsi
nter
mso fli
nksunl
es
sy o
u
h
aveashop
p a
blegal
l
ery
.

T
hro
ughTwit
t
er,y
oucansha
reyourbl
ogpos
tsa
ndot
her
type
sofcont
ent
toen
gagey
ourf
ol-
l
owe
rsanddr
ivet
hemtoyou
rsit
e.I
dea
ll
y,
youne
edt
ohaveeng
agi
ngheadl
i
nes
,ey
e-c
atc
hin
g
i
mages
,andengag
ingca
pti
onsal
ongwit
hthel
i
nkt
oyourc
onte
nt.

I
t
’sal
soi
mpor
tant
thaty
outwee
tfr
eque
ntl
ysoth
atpeop
lenot
i
ceyo
u.But
thi
sdoes
n’t
me a
n
y
oushou
ldt
weetev
eryot
herh
ourors
o.Twoort
hr
eetweet
sadays
hou
ldbegoo
denought
o
k
eepyou
raudi
enc
een g
agedwi
tho
utann
o y
in
gthem.

6
#
4:A
NSWER
R
ELE
VANTQ
UES
TI
ONSO
NQU
ORA
Quo
rahadcl
os
eto4
00mi
ll
i
onvis
it
or
sinMa
y20
17,
acc
ord
ingt
oSi
mil
ar
Web
.An
d72
.79
%
of
that
tr
aff
i
ccamef
ro
mse
arch
.

S
oifyouwan t
toin
crea
setr
af
fi
ctoyou
rwebsi
te,
youcanmakethemosto
fthi
spl
at
for
mb y
s
howcasi
ngyourexpe
rt
is
e.T
hiswi
ll
ensur
ehig
hvisi
bi
l
it
yinsea
rch
esrel
at
edtot
heto
picand
y
oushoul
db eabl
etoat
tr
act
rel
eva
ntsea
rche
rswhomightd
eci
detoch
eckouty
ourl
i
nkaft
er
r
eadi
ngyouranswer
s.

7
#
5:P
ART
IC
IP
ATEI
NLI
NKE
DI
NGR
OUP
S
An
otherwaytolev
erag
es oci
almedi
afor Andwhat’
smoreistha
tthes
ep e
opl
ema y
t
ra
ff
icisbyusi
ngLi
nkedI
nGroupstosha
re e
vens h
areyo
urconte
ntwit
hthei
rownfol
-
y
ourcont
entwi
tharel
evantau
dien
ce.Joi
n l
owersort
hro
ughthei
rwebsi
te
,fur
the
rim-
g
roupsth
atarere
lat
edtoyourin
dust
ryso p
rovi
ngyourcha
ncestodri
vewebsi
t
etraf
-
y
oucangetconn
ecte
dwithpeopl
ewhoare f
i
c.It’
sveryi
mporta
nttoneverspa
mt he
l
i
kel
ytob ein
ter
est
edinwh a
tyouh a
veto g
roupb ycons
tant
lyshar
i
ngc ont
enttha
t
s
ay. o
thermember
smightfi
ndusel
ess
.

Onc
ey o
uh a
veshare
dy o
urblo
gp o
stcon
- Makesur
eyoual
socont
ri
but
etot
hegr
oup
t
ent
,casestu
dies
,andresour
cest
hro
ugh byche
cki
ngouta
ndin
ter
act
i
ngwit
hco
nte
nt
t
hes
eg r
oups
,yousho
uldseeari
sei
ntr
af
fi
c sha
redbyot
herg
rou
pme mber
s.
t
oyoursi
t
e.

Tof
i
ndsomeoft
hebe
stL
ink
edI
ngr
oup
stob
eap
arto
f,c
ond
uctas
ear
chf
orr
el
ev
antk
ey-
wor
dsa
ndthe
nsel
ect
“Gr
oups
.”

8
#
6:MA
KET
HEMO
STO
FRE
DDI
T
Asasoci
alnewsaggr
egat
ionpl
at
for
m,R e
ddi
tcanbeanexcel
l
ents
o u
rceoft
ra
ff
icify
our
t
arg
etaudi
encefr
eque
ntsit
.Yo
u’l
lneedt
ojoi
nrel
evan
tsubr
eddi
t
sandthensha
recont
ent
wi
thth
eusersthe
re.Pe
oplewi
llt
henupvot
eordownvo
teyo
urcont
entdepe
ndi
ngonhow
t
heyli
kei
t.T
hemo reupvo
tesyo
ug e
t,th
eb e
tt
eryou
rchan
cesareofgai
ni
ngvi
si
bil
i
tyand
webs
it
etr
af
fi
c.

E
ntr
epre
neusl
r i
keT
rav
isL
evel
lhaveus
edthepl
at
fo
rmtoge
nera
ter
el
eva
ntwebs
it
etr
af
fi
c.
Us
ingon
lyt
hr
eepos
tst
oth
er i
ght
subr
eddi
t
s,hewa
sabl
etod
ri
vemor
eth
an1,0
00sess
io
ns,
o
utofwhi
ch96.
2%werecompl
ete
lyn
ew.

9
CH
APTE
R2
WEB
SI
TEOP
TI
MI
ZA
TI
ON
Opt
imi
zi
ngyourwebsi
t
eisacruci
als
tept
owardsi
ncr
easi
ngyourwebs
it
etr
aff
i
c.I
nfac
t,i
t
’s
on
eo f
thef
i
rstst
epsnece
ssar
ytoboos
tyo
u rr
anki
ngonsea
rchres
ult
pages
.Whenyo
urank
hi
gher
inse
archres
ult
s,y
ourwebs
it
ewil
lbemorevi
si
bl
etorel
ev
a n
tsear
che
rs.
Meani
ngyou
st
andabet
te
rc h
ancetodr
awinthes
esear
cher
stoyours
it
e.

Whi
let
herearese
ver
alel
eme
ntsi
nv
o l
ve
dinwebsi
t
eoptimiz
ati
onfo
rinc
rea
sedtra
ffi
c,t
her
e
ar
esomeelement
sth
atha
veamor
es i
gni
f
ica
nti
mpact
o nyourt
raf
f
icth
anot
h e
rs.
It
’si
mp o
rt
-
an
ttore
me mbert
haty
ounee
dtocombi
nethes
eta
cti
csforyou
rover
all
opt
imiz
ati
oneff
or
ts.

10
#
7:O
PTI
MI
ZEY
OURME
TAC
ONT
ENT
Met
ac on
tenti
sthepre
vi
ewofyo
urwebp a
getha
tshowsupi
nthesear
chresu
lt
s.I
tgi
vesa
qui
ckin
sig
h t
int
owh a
tyou
rpag
eisall
about
,sosea
rche
rscaneas
il
ydet
ermi
newhethe
ror
not
it
’sre
leva
nttoth
em.
Bypro
vi
dingthe
mwi t
hmetai
nf
ormat
io
n,youar
emo r
eli
kel
ytodr
awinre
leva
ntvi
si
to
rs
t
oyoursi
te.Th
at’
swhymetac
onten
topt
imi
zat
i
onisal
waysacru
cia
lst
epinwebsi
te
opt
i
mizat
io
n .

Ac
cord
ingtoMo z
,yourme tad esc
ri
pti
on Th
ed e
scr
ipt
io
ns houl
db eact
io
n a
bleand
s
houl
db elo
nge n
oughs othatitcande- co
mpel
li
nginordertoconv
inc
ep eopl
eto
s
cri
bewhatt
hepagei
sa l
labo
ut.However
,i
t cl
i
ckth
rough
.A n
dwh il
eitshoul
dc on
tai
n
s
houl
dn’
tbelon
gerth
an1 60charact
er
s,as r
el
eva
ntkeywor
ds,itshoul
dn’
tbes t
uff
ed
s
earc
he n
gin
esma ynotdi
spl
ayt heres
tof wi
thk
eywor
dstothepoi
nttha
tthedesc
ri
p-
t
hechar
act
ers
. t
io
ndoesn
’tmakesense
.

Fo
rMo t
orCarsLtd
.,met
atagopti
mizat
io
nplay
edahugerol
eini
ncr
easi
ngth
eranki
ngand
vi
si
bi
li
t
yo fthe
irwebpages.T
heys wi
tch
edtoamo r
eS EO-
fr
ie
ndl
yme t
aconte
ntforea
ch
pag
e,whi
c hwasla
rgel
yre
sponsi
bl
ef o
rth
eir
websi
ter
anki
ngi
nthefi
r
stpag
eforcer
ta
inkey
-
wor
ds.Th
is,al
ongwit
hsever
alot
herSEOstr
ate
gie
s,h
elp
edthemin
crea
sethe
irvi
si
bi
l
itya
nd
ex
pandthei
rreac
h.

F
orMade
Comfy,met
acont
entopti
mizat
i
onwasanimport
antp
arto
fthei
rSEOeff
or
ts.T
hey
u
sedca
ref
ul
ly
-sel
ect
ed,r
el
evantkey
wo r
dstoopt
i
mizethemet
atagsfo
reachpage.
Withi
n
f
our
weeks
,th
eirwe
bsi
tera
nkedinthefi
rs
tpagef
orh
a l
foft
heke
yword
stheyus
ed.Andt
hey
a
ls
oexpe
ri
enceda15%incr
easeinsit
etr
aff
i
c.
11
#
8:O
PTI
MI
ZEY
OURO
N-P
AGEC
ONT
ENT
An
othe
re ss
ent
ia
lst
epinwebs
it
eopt
imi
zat
i
onistoop
ti
mizey
ouron-
pageco
nte
ntwi
th
r
el
evantkey
words
.Th
iscani
mprov
ethevi
si
bi
l
ityofy
ourweb
sit
einsea
rchr
esul
t
s,whi
chi
s
c
ruci
alfo
ratt
ra
cti
ngr
el
e v
ant
vis
it
or
stoyo
ursi
te.

On-
pagecon
tento
pti
miz
ati
oni
nvo
lve
ssele
cti
ngarel
evantt
arg
etkey
wordt
hathasa
hi
ghsear
chvol
umeandlowcomp
eti
ti
on.Y
outhenuseth
iskey
wordi
nauthe
nti
cwa y
sinthe
he
adi
ng,sub
headi
ng,andbod
yofyourcont
entaswell
astheURL.I
t’
simpor
ta
n ttoavo
id
st
uf
fi
ngthec
onte
ntwit
hkeywo
rds
,asyouneedtomakesur
ethec
onte
ntsou
ndsna t
ura
land
co
mpell
i
ng.

12
#
9:S
WIT
CHT
OAR
ESP
ONS
IV
EDE
SI
GN
Ac
cor
dingtoWea r
eS oc
ial
,mo bi
l
ep hones Al
t
houghmo b
il
eresp
onsi
ven
essmaynot
a
ccoun
tformoretha
nh al
foftheglobali
n- di
r
ectl
yimpac
tyourt
raf
fi
c,i
tmayinf
l
uenc
e
t
er
nett
raff
i
c.Thi
sbeingthecase,t
h er
e’
sa ot
herfac
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ectonyour
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raf
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Th
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Wh e
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.
13
C
HAP
TER3
G
UES
TPOS
TI
NG
Y
ou’r
ep r
obab
lyfa
mil
i
arwit
hg ue
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efore
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egy
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estpos
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rwebsi
t
es,y
ous h
oul
da l
sost
ar
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ept
inggue
st
p
ostsonyou
rs.

14
#
10:
SUB
MITG
UES
TPO
STS
Whenyousu bmitgues
tp ost
st ore
lev
ant I
nothe
rwo r
ds,submit
ti
ngguestpos
tscan
andreput
able websi
te
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ld
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aff
i
cinmo rewa y
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hi
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ual
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nceagoodlinkp r
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omg ue
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anki
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ouwillbeabl
etoincr
easevi
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mo u
ntoftr
aff
i
ctotheNinj
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anddri
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nt woyearswo r
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sts
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yo
ursi
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terreadi
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Asyoucansee,t
heirref
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15
#
11:
ACC
EPTG
UES
TPO
STS
Bes
idessubmit
t
ingguestpo
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utab
le Manyaut
hor
shaveanesta
bli
shedaudi
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rb l
ogs.Once
ger
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ic yo
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ht hei
rc o
ntr
ib
uti
o n
,theyc an
t
oyoursit
e.Byd oi
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s,yo
u ’
reengagi
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areit
wit
hthei
rfo
ll
ower
san dsub
scri
ber
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ceb ypro
vidi
ngth
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esh i
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rib
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16
C
HAP
TER4
I
NF
LUE
NCE
RMA
RKE
TI
NG
I
nf
lu
encer
sarepeo
plewhohav
eas i
gni
fi
can
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cha n
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omoti
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essanddri
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gtra
ff
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te
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Acc
ordi
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ctoyo
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17
#
12:
IN
VIT
EIN
FLU
ENC
ERS
T
OWRI
TEGU
ESTP
OST
S
P
revi
ous
ly,
wetal
kedabou
taccep
ti
ngg uest Atth
es ametime,it
’sa l
soa neff
ecti
ve
p
ost
st oyourwebsi
t
e.Nowt ak
ei tupa met
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vi
ngtra
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te
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ha ndpubl
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ect
ma t
t
erexpe
rt
s.Thisi
s medi
a,t
heme r
eme nt
io
no faninf
l
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18
#
13:
IN
VIT
E
I
NF
LUE
NCE
RSF
ORI
NT
ERV
IE
WS
I
tmaynotal
waysbepossi
bletohav
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lu- I
nv
it
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erv
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In- s
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And
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s.Bu
tyouc a
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at
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real
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uen
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Ifi
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Med
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19
20
#
14:
IN
VIT
E
I
NF
LUE
NCE
RSA
SWE
BI
NARG
UES
TS
Asest
abl
is
hedinthepre
vi
ousp o
int
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oll
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oll
owerstoparti
ci-
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n c
erhastosay
.Youcaninv
it
einfl
uence
rs pa
te.Thi
scoul
dt henp l
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lein
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sg uestspeak
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gt r
af
fi
ctoy ourwebsi
te.Outbra
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n a
r.

21
#
15:
FEA
TUR
E
I
NF
LUE
NCE
RSI
NRO
UND
UPP
OST
S
T
hisisoneoft
hemo stpopul
arwaystofea
- Cr
eati
nganexpertro
u n
du ppostwi
thinf
lu
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t
ur
ei nf
lu
e n
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uetoy ourwebsit
ec o
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ra
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ght
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o
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nf
luencer
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mat,all
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ge
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met owrit
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thyourcont
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heb estparti
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omeo fthemma ysti
llbetoopress
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tt
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ipl
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luence
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met ogiveaful
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ns uchcases, sh
areyourco
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500sha
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22
C
HAPT
ER5
O
PTI
MI
ZEY
OURC
ONT
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TEG
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cord
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Cmar
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23
#
16:
OPT
IMI
ZEO
LDP
OST
S
E
ver
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ethat
comingupwit
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eshco
ntenti
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sandwri
t
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sti
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onsumin
g.Wit
hseve
ralo
thert
askst
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n,youmi
ghtnotal
ways
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aveth
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metopro
vi
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e s
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ce.Butt
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t
heworl
d.

Y
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somakeitapoin
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esh
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24
#
17:
GETI
DE
ASFRO
M
T
OP-
PER
FOR
MIN
GCONT
ENT
Y
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hr
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ubl
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You’l
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25
#
18:
POS
TMO
REF
REQ
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TLY
Y
ourcont
entst
rat
egyshoul
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sogiv
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26
C
HAP
TER6
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MAI
LMAR
KET
IN
G

27
#
19:
PER
SON
ALI
ZEY
OURE
MAI
LS
T
oma kesurere
cipi
ent
so pe
ny ouremai
l
a
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ko nt
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onal
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p
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onal
iz
eyouremail
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rever
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pie
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I
mag
eSo
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omt
ra
in

28
#
20:
OPT
IMI
ZED
ELI
VE
RYT
IME
Ano
therch
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etoma keinyour Art
i
fi
ci
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n t
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onbycol
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oma kesu
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29
#
21:
AUT
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TE
E
MAI
LSF
ORD
IFF
ERE
N T
C
UST
OME
RLI
FECY
CLEST
AGE
S
I
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T
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ore
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30
C
HAPT
ER7
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IN
KBUI
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ING

31
#
22:
GI
VETE
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#
23:
PROMO
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oplewhoar
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ook
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enttoche
ck
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ut.

32
#
24:
SHA
REC
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ENTO
NSL
ID
ESH
ARE

33
34
#
25:
GETLI
ST
EDI
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R
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VANTB
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SSD
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ECT
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ES

35
#
26:
PAR
TI
CI
PA
TE
I
NEX
PER
TRO
UNDU
PS
I
naddi
ti
ontocr
eat
in
ge x
per
trou
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,youcaneve
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pert
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co
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erwebsi
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sorblo
gger
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acksfr
omthos
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webs
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chwi
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Y
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ati
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ence
.

36
#
27:
RUNP
ROMO
SOND
EAL
SSI
TE
S
Ano
therexc
ell
entt
act
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ivi
ngtr
af
fict
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ursit
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omot
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ro f
f
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ddi
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co
untsth
roughdeal
ssit
es.Y
ouma ynothav
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r-r
oundo
ff
erbutwh
enyoud oc
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wi
thap r
omoti
on,makesureyougeti
nt o
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hthesesi
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es.He
rear
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st
webs
it
esthr
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moteyourdea
ls
:

S
li
ck
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De
alNe
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T
ech
Bar
gai
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Of
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Y
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e.

37
#
28:
POS
TCOMMEN
TS
O
NREL
EVA
NTBLO
GS
Guestp
ost
i
ngma ybeanexce
ll
entwaytosho
wcaseyou
rexpe
rt
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etoane waud
ien
ce.But
youmayno
talwa
yshaveth
eti
met owri
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ean ew,h
igh
-qua
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tya
rt
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ys i
ngl
eday
.Inbe
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it
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38
C
HAP
TER8
A
DVE
RTI
SI
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psmenti
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yourbes
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s:

39
#
29:
IN
VES
TINP
AI
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Af
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40
#
30:
INV
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41
#
31:
IN
VESTI
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42
#
32:I
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#
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49