BUDYONG is a local name for helmet shell, which is a member of the marine snail family Cassidae,

characterized by a large thick shell with a shield like inner lip (Britannica.com). The empty trumpet-like
shell of the Budyong is often used by the natives by blowing through the tip of the shell, to cue any public
announcement or warning for impending attack of the enemies and perils of nature. In Bicolano media
practice, Budyong is a metaphor for providing useful information to the public for knowledge, safety, and
service.

This November 16-17, 2018, Marc and Joseph’s Events in partnership with University of Sto. Tomas-
Legazpi, shall hold Budyong: 2nd Bicol Congress for Media and the Arts, with the theme: “Promoting
Holistic Development through Responsible Media and Art Practice”. The 2-day activity to be held at the
UST-L Dome is designed to broaden the students’ understanding on the horizons of the uses of media and
the arts as well as their exposure to the different pathways of multimedia through useful lectures and
interactions with well-known multi-awarded media personalities and artists in the locality/country, in the
fields of communication, media and the arts, mass-media, film-making, calligraphy, painting and vlogging/
blogging.

The event targets student-participants in the entire region taking up AB in Communication, Broadcasting,
Multimedia, English, Photography, Advertising, Fine Arts, Architecture, Senior High School students under
the HUMSS strand, as well as multi-media practitioners in the region.