Advertising Advertisers lke language that suggest their produc: is of expecta’ high quality Buy out latest CD player ~ many innavative features. “The design of our beds is unsurpassed (One carsleave other cas standing [ace Advertisers age that sugges value for money. Rock-bottom prices in our sale. [extemely low] ces sls reduced] Bargains galore! [a huge numberof products on sal at ridiculously low prices} Advertisers sper yourself ululge yourself with the best. age that suggest lexury and comfort to something luxurious] ag evjoyable) hacjectives mean rich and speci yuage that suggests their producss in te crowd, (be the in out special May Day sal 4 For the best in state-of-the ‘equips Jones and Sons 5 Why nae pamper yourself ths Christmas cur new 6 Treat yourself 4 special taste experience. 7 Our cesmeries all others in the shade 8 You'll find bargains nue rev discount superstore. 53.2. Here are some more phrases that are rypical of advert reories, A wo 5 do they fit ato? Some of them may fit ito more than one category. colossel discounts fit fora king 7 flatteringly fashionable 8 outstanding value 53.4 Look at this tex’ of an advert. What comments ean you make on its language? i “adionce renewed VITATONIC deep skin refresherThe media: print DV. Complete these senrences with words which refer to different parts of newspapers. J:omarks You are given the first letter. I read Princess Magda’s 0... 2 The Sunday Clarion did an excell 3 We've hought an old boar. We sported it in the ¢...~ =, ads in our local paper. 4 Thee in the Daily Times roday made me angry. Irs such a reactionary paper. § Some of rhe lertets in the dvmon-onue Column are unbelievable, People give the most intimare details of their lives. and it made mecery. She was.a wonderful person. i ‘on Ireland recently, Did you see 54.2 sewer these questions. Gears 71 Whar adjective means ‘published every three months? 2 Whar word heginning with °F means ‘an exact reproduction in every derail’ of a book? 3. What do we call the narrow'side of the cover of a hook where the title is usually displayed? 4 What do we call an extra magazine which comes with, for example, a weekend newspaper? 5. Give at least one typical example of what a flyer can be used tor, 1 Whar isthe difference hetween a book and a booklet? “rele the correct underlined word. “The laprop computer prdspecmusmanua/pamphlst explained that vou should charge the hartery for 24 hours before using it. We're thinking of a holiday in Portugal next year. We've gor some pampbilersy peomnectuseebenchures fram the travel agents. 3. There were poople giving our leaflets/booklers/pamphlets advertising the free ruck comer the park 4 Vasked the university to send me a manual/eafler/prespestus so that | eould choose a course ¥ The 1 dkeral MP HildasSwaine has published 3 controversial brachyre/pamiphlevmanual « family morality 6. Celebrities often do nit write theit autobiographies bur have spirighastiphantor writers te dla it for them. > Leould never imagine myself writing to aim mise lagonyfansiery aunt. § frook out a prescriptinu/descciprion/snscription to a computer tmagyazine bur t chink VIL cancel ite 9 The comliacketdsest was a bit tom so the bookshop took # pound off the price of the book. 10 That website is very good if you want the updown+highdown/lowdoscn on the latest books and filros. $1.4 Use words from exercise 51.3 in their literal sense to complete these sentences. tom Thy sid he of hoe was haw, but 1 dan't Believe if eoonenen sone » $0 Twas afraid, 2. When | broke:my ankle 1 Was iit enone for several hours until | got some painkillers from the hospital. BOTWIS ace som and trousers look like a suit, but in fact the colours are slightly different. : 4 Wa... _.. coffee grinder — you have te turn the handle, [ used to have an clectric ‘one, but it broke. ®52.3 4 as The media: Internet and e-mail ‘Are these statements true of false? If they are false, correct them. JL it you wane to_umudelete something, you have got fid of something by mistake. When you buy some new software, you first have couupinsrall it: If youaupload data. you want to take it from a website to Your own computer, Boukmarking favourite web pages Sore rarer ein more easily if you want to get «long document to someone electronically, you can send them an e-mail with an. qugrelment,_— If you visita chat room, you can see the people you meet there. If you are working offline, you are connected to the Internet. if you update some software, vou get a more recent version of some sofware that You already have. 9. If you change your ISP, you buy a new eompurer. 10 if eou sersen aut spam, you use 9 spevial iter program that stops you feceving so many juink eo —— —_—_— eva HRN the jumbled words in these sentences in the correct order. / ald vou resend ime that attachanent ~ when Uapened i, ip was insta EDBL ARG neo ne a Wein spiny eS Vip son and his schuolfriends have really got st ANNTISTSSHEAGIGN - vind spend ages ar dhe computer every evening. 3) ire ire love of tneeresting groups vou ean foi on the Incertet. Pee GH FRING LI ey 40.8 FAY USEFUL ORGESPNES, anonyme for stusients of English. “Do sou want the 4 fd really recommend this program if you want fo work withy< ARHIUH SMEG i sen wear B's great fe hanalling any Kin wistal maverial. 5 Rem spends ages GWOBNSIR the Web-etery nights Cross out the seven vocaboilarytistakes inthis email and write the correct ward above cael mistake. Someone packed into our computer at work yesterday and managed vo disrupe the whole syscem We thought the ance-irus software would have prevented tis fom happering but didn. Wen we logged on co our e-mail his mori we were all bombarded with ham and) had to spend ages deleting 3 lot of offensive and unwanted messages. Moreover. 3 lor of che messages we had sent jumped back ro us, which was extremely annoying, Tey called someone into sort it out but that meant the syaern was up for agesiand we count get any work done. was suppused tbe swinaming the Wb al day to get information for 2 report {hv wskng on trend in «commercial and what happening these dys to dorcoms | court do ic ofcourse so tim going to Have'to go inand do xome work ar the weekend Im afraid