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Recruitment in Samsung
Recruitment in Samsung
SUBMITTED BY
KARAN DEO SINGH
B.COM (H)
ENROLLMENT NO-A7004613128
ABS, Lucknow
(TERM PAPER REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME B.COM(H)
(2013-16)
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STUDENTS CERTIFICATE
Certified that report is prepared based on the term paper project
undertaken by me in RECRUITMENT IN SAMSUNG under the able
guidance of Dr. Shelly Vadera in partial fulfilment of the
requirement for award of degree of B.Com (H) from Amity
University, Uttar Pradesh.
Date – 31-10-2015
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FACULTY CERTIFICATE
Forwarded here with a term paper report on “RECRUITMENT IN
SAMSUNG” submitted by Karan Deo Singh Singh, Enrollment
Number A7004613028, Student of B.com (H)
Amity University,
ABS
Lucknow Campus
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ACKNOWLEDGEMENT
I wish to express my sincere gratitude to PROF. V.P. SAHI, Director
ABS, Amity University Uttar Pradesh, Lucknow for providing me an
opportunity to do my term paper on “Recruitment in Samsung” I
sincerely thank my faculty guide Dr. Shelly Vadera (ABS), Amity
University Uttar Pradesh, Lucknow for the guidance and
encouragement in carrying out this term paper . Last but not the
least I wish to avail myself of this opportunity, express a sense of
gratitude and love to my friends and my beloved parents for their
manual support, strength and help for everything.
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TABLE OF CONTENT
CHAPTER 1
Introduction
Literature Review
Objectives
CHAPTER 2
Company Profile
Marketing Strategies
Research Methodology
CHAPTER 3
Limitations
Conclusions
Suggestions
Bibliography
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EXECUTIVE SUMMARY
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CHAPTER 1
A STUDY OF MARKETING STRATEGY OF
HAVELLS
INTRODUCTION
Marketing strategy is the goal of increasing sales and achieving a
sustainable competitive advantage. Marketing strategy includes all basic
and long-term activities in the field of marketing that deal with the
analysis of the strategic initial situation of a company and the
formulation, evaluation and selection of market-oriented strategies and
therefore contribute to the goals of the company and its marketing
objectives.
Strategic models
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LITERATURE REVIEW
Although most authors speak about some parts of Strategic Marketing,
here is included a list of definitions of the term. Some authors appear in
different years (for example, Jain), It is understand that they have added
new comments or redefined the term after the years.
Hart &Stapleton 1977 " a statement in very general terms of how the
marketing objective is to be achieved, e.g. acquiring a competitive
company, by price reductions, by product improvement, or by intensive
advertising. The strategy becomes the basis of the marketing plan"
Lambin 1977 “The role of strategic marketing is to lead the firm towards
attractive economic opportunities, that is, opportunities that are adapted
to its resources and know how and offer a potential for growth and
profitability”.
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Sudharsan 1995 “Marketing strategy creates pathways to a desirable
future. The output form such marketing strategy analysis and choice (or
strategic marketing decision ) is a marketing strategy statement”.
Kotler 1997 “the selection of target markets, the marketing mix and the
marketing expenditure levels”...... “The marketing strategy is the way in
which the marketing function organises its activities to achieve a
profitable growth in sales at a marketing mix level” …..“A marketing
strategy may be defined as a plan (usually long term) to achieve the
organisation’s objectives asfollows…”
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OBJECTIVES
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CHAPTER 2
COMPANY PROFILE
Traded as BSE:517354
Founded 1958
Employees 8,000
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Havells India Ltd is a billion-dollar-plus electrical equipment company
founded in 1958, with products ranging from industrial & domestic circuit
protection switchgear, cables & wires, motors, fans,
gpower capacitors, compact fluorescent lamps (CFL), luminaries for
domestic, commercial & industrial applications, modular switches
covering household, commercial and industrial electrical needs, water
heater and domestic appliances.
In 1958 Qimat Rai Gupta left his education midway and founded an
Electric trading operation in the electric wholesale market of Old Delhi.
With an investment of Rs.10000, he started Havell's Industries. In 1971
Gupta Bought HAVELLS Brand, and in next five years he started the first
manufacturing Plant at Tilak Nagar, New Delhi of the Rewireable
Switches and Changeover Switches in his Kirti Nagar Plant, near New
Delhi. In next few years Hals started to Set up a manufacturing plant for
HBC Fuses at Badli, New Delhi and begun manufacturing of the Energy
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Meters. later, it Acquired Towers and Transformers Ltd. and turned it
into a profitably manufacturing Energy Meters Company in just one
year.[citation needed] Later, the Company entered MCBs manufacturing
at Badli, Delhi in a Joint Venture with Geyer, Germany. In 1974 company
started manufacturing of the Change over Switches plant at Sahibabad,
UP for. In 1980 they started manufacturing Control Gear Products at
their Faridabad, Haryana plants. Later in 80's they Acquired a
manufacturing plant at Alwar, Rajasthan for Power Cables & Wires.In
that same year they Entered into a Joint Venture with Electrium, UK for
manufacturing Dorman Smith MCCBs and Crabtree Modular Plate
Switches. Acquired an Electric Control & Switchboards at Noida for
manufacturing customised packaged solutions. Introduced high-end
Ferraris Meters in Joint Venture with DZG, Germany. Acquired
controlling stake in Duke Arnics Electronics (P) Limited engaged in
manufacturing of Electronic Meters-Single Phase, Three Phase, Multi
Function, Tri-Vectors and also acquired controlling interest in an industry
major-Standard Electricals Ltd and also an Acquired business of Havells
Industries Ltd, MCCB of Crabtree India Limited and merged ECS Limited
in the company to consolidate its area of core competence.
Global Presence
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1991.[citation needed] Soon production started in their plant located at
Baddi (H.P.) for manufacturing domestic switchgear. Setting up a
manufacturing plant for manufacturing of ceiling fans at Noida, UP. In
1999 Havell's opened their first international sales office in London
through their wholly owned subsidiary company Havells U.K. Ltd. In
December 2004, placed 235 fully convertible debentures of Rs.1 million
on M/s. Shine Ltd., Mauritius and the debenture were converted in June
2006 Attained the CE certificate for CFLs. In March,2005 Havells Started
the manufacturing of the Electric Fans at its plant located near Haridwar,
Uttarakhand and got Award for the KEMA certification by The Dutch
Council for Accreditation, making QRG the only group to attain this
certification in India.[citation needed] The company started their first
R&D Center in Noida. In November, 2005 Crabtree India merged with
Havells India. adding a CFL production unit in Haridwar manufacturing
plant. Expansion at Alwar manufacturing plant for increase of production
capacity and another expansion at the Baddi manufacturing plant and
set-up of an Export Oriented Unit started in that same year. In 2006 it
became one of the India's first Company to get the ISI mark Certification
from the Bureau of Indian Standards for complete range of CFLs.The
company is setting up new fully automatic water heater manufacturing
plant in Neemrana,Rajasthan under the leadership of Mr, Sunil Sikka,Mr.
Ajay Bhanot,Mr. Daljit Singh, Mr. Akhilesh Mittal and team.
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MARKETING STRATEGIES OF HAVELLS
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Product launches in Sylvania Havells India to enable serve a
broader market, but the distribution would be a challenge
The market size of the lights and special lamps, areas of probable
approach to Sylvania in India was estimated RS.
2,100 crore in 2009, representing nearly 30% of the total lighting market
in India this year. Given the history of Sylvania operations and growth
potential of the lighting industry in India, the growth potential of the
brand in India seems significant.
With its wide range of products and access to the latest technologies
such as light emitting diodes (LEDs), Sylvania products positioned for
access to institutional customers - thereby mitigating the risk of
cannibalization of existing products Havells'. However Havells would
establish an independent distribution channel for products Sylvania as
their current network is primarily aimed at retail customers. Accordingly,
it may take some time for the growth products Sylvania Pickup India. We
expect Sylvania products to achieve a turnover of around Rs. 50 million
rupees (which translates to a market share of around 2%) in its first full
year of operation and thereafter grow in line with the growth rate of the
industry is estimated at around 25% .
Highly competitive industry; Havells strategy 'to counter warranty claims
that moderate growth in market share
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Introduction of standards for compact fluorescent lamps by the
Bureau of Indian Standards (BIS): BIS has ordered CFLs should lead to
a high power factor (PF) seal of October 1, 2009 onwards . According
ELCOMA, 14 companies have purchased licenses to manufacture CFLs
with> 0.85 PF
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returns. In 2007-08, Havells received claims for Rs. Rs 13.62 million,
which was 12.7% of sales this year CFL. To rectify the situation, the
company recalled its products in certain states where malpractices were
rampant, and this led to a 30% decline in sales to Rs. 84.5 million
rupees in 2008-09. Consequently, the market share of the company was
reduced to 6% in 2008-09 from 10% in 2007-08. Later, with operations
in other states of stabilization, market share Havells' reported
improvement in 2009-10. Any warranty claims dropped significantly in
2009-10 to Rs. Rs 2.86 million, which was 1.9% of total CFL sales that
year.
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Environmental threat posed by the use of mercury in CFLs, increased
affordability of the products of solid-state lighting can affect the demand
for CFL; access to technology Sylvania advanced products can help
maintain market share
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range of products, which largely serves domestic and retail customers.
The product launch Sylvania also benefit from high brand recall because
it was early in Sylvania operating in India through a joint venture called
Sylvania Laxman Limited. Although the joint venture ended in 1993, was
able to establish a strong presence and brand is still recognized in the
industry.
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RESEARCH METHODOLOGY
Since the study is exploratory in nature. A personal interview with
each retailer was aid of questionnaire was selected as the method of
obtaining data. The questionnaire was used to facilitate tabulation and
analysis of data.
DATA SOURCE
a) Primary source: -
Source from where first hand information is gathered directly are
called primary source and information thus collected is called primary
data. In case of the above study the primary source was company visit
and interview with the retailer.
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b) Secondary source: -
The data that are collected for another purposes already exist
somewhere is called secondary data. With regard to my study the
secondary sources where records of the company, Magazines and
websites.
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CHAPTER 3
LIMITATIONS
Although all efforts have been made to study all start of population as
compared to the topic of study, but due to the reluctant nature of the
people the study suffers from the following limitations:-
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CONCLUSIONS
One thing is for sure with Havell’s that it has been keeping pace
with the industry. If we have a look at the market share of the
Havell’s in the last two years for the MCB, MCCB, Fuse (HRC)
its sales has increased enough to keep its market share intact,
despite the increase in the market itself.
In the survey of market, it was observed that apart from the fixed
dealers of the company, rest of the people are almost dealing in
all the products, depending on the order. This means that they
have no fixed preferences and neither view any company as
favorable or unfavorable and just take action on the basis of their
client’s need.
In the survey it was also observed that L&T is the most preferred
brand among most of the shopkeepers along with Indo Asian and
then Havell’s.
Another thing in the survey it is found that the people rate all the
factors (such as Price, Quality, Brand, Warranty etc.) equally
important while they purchase a product.
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SUGGESTIONS
Based on the interpretation drawn from the aforementioned data
analysis and also on basis of the informal feedback received from the
respondents, the following suggestions are recommended for Havells.
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Thirdly, Sales team must be encouraged to send in marketing
intelligence reports. It should be one of their KRA (Key Result
Area). When this is done, Havells will get regular and timely
information about the practices of competitors and other relevant
information of what is happening in the market. Accordingly,
Havells can then form a strategy to deal with them.
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BIBLIOGRAPHY
www.havells.com
www.indiainfoline.com
www.sebiedifar.nic.in
www.google.com
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