Although, the extended three level conception helps to identify different types of players, the tow-

legged approach suggests hoe to understand the relationship between ethics and business. As "applied
ethics" can have many different communications, so does business ethice as a form of "applied ethics".

A proposal called a two-legged approach, offers a more sophisticated understanding: on the theoretical
level, "applying" means placing ethical theory and business theory in a two-way relationship that fasters
productive interdisciplinary communication.

This means that business expertise as well as the theoretical knowledge of business science and ethics,
and should take them seriously by fostering mutual communication among these kinds of competencies,
as stated by G. Enderle (1999)

INCREASING IMPORTANCE OF CORPORATE REPORTING IN ECONOMIC, SOCIAL, AND ENVIRONMENTAL

TERMS

Compared with the 1980s, it is safe to say that todays expectations about corporate responsibilities un
economic, social, and environmental terms are considerably higher; the pressures on corporations have
substantially increased; many companies have expanded their PR efforts on CSR and some also improved
their behaviors; and various legal and regulatory provisions have supported the emergence of ethics and
CSR.

Today, we can find an abundance of all kinds of reports. Under a variety of titles, such as sustainability
report; corporate social responsibility report; corporate citizenship report; energy report, and corporate
responsibility report, which they vary greatly in format, length, ans substance.

The numberd of reports are in by the thousands and websites such as: ethicalperformance.com and
www.globalreporting.org, regularly publicizes these reports.

The advent of blogs and critical web analyses of many corporate actions should have the effect of
"Keeping companies honest" in these reports.