CHAPTER 9 Prospect Theory (Septal eta nih ed ta ama rina ni. Rn se he tin ‘my ie oe owes ie gcse eed a oe ‘Spee Tht per aden jensen as ns ‘Rend elon ih pce ymin nth se bt nn en yl io ct ‘rerun Onin eh rn bes pes ctamon wars noe oe en cia testi ee ny Cnn ran epi t ora ee ‘THE REFERENCE POINT ‘Shaan vin yay myo 90 end TES pa esting tinged pr hg septa nt rang loi sa urars st Shennan aspen me foun pena ‘haat ine te eps een naaam th wt hen conte hy ah kn pr at ese yar th een ected Ns iene apeo cna dhe re ts pony tebe nde eb onir oeth ie on etiretdeectrpce msn vena andon meet a ‘THE S-CURVE “hemp Ses nig sa song ons tarde a ec es ped Wee ag, henendapon eae ‘hein maibcnineaiigrnm at ncteat ota sc eng pcos ith inn eran epee wdc ses ‘Stipa hares hres eed are foe “hse smu temp tp hyp eres ng ttl lo i ay etn ey em cen ger gu gu va anesBah ese Gains sit ty ain ann’ gh hen oy fn ei i Tether epph ida ae train LOSS AVERSION eenttt ae mn i et ti et a bh ements erate pinhole os sh ep ayn bs pea oy gee peng ag ‘Raphi cian er el eo nea eon ere ‘cermin thr ene bar a eat yan whl ly ec vee net ee Meee bc tel ner ple rh rr a ar os ar a ne aya ce ‘eh nt ct pS rn cn nas 9 aco pg SE eee abe pe cok ‘Sind pen tert ing 500s pata a pene er pb were ee "in a ena ton hr on ainda of Pw 40% et gH eg 812 ‘scm ene 30 ma tn pg pe snag Rm Payne ws pa ta, gis osm min et So ng Sa py Pe a any esp ovat pin? ist alta pent oo ap pe neal ein dN ing S59 pi oie ig A ‘arias 5050p nga sa pata npn ry rtp to en hee of aay a ipend.a n p 80d ‘erie boi wah ed yay an peat te align eh nartar asonpg ay ta ee sgh i te i ci a indi et thw pe nd fetes nay et oe, as nh Sa ea a sg ‘Semin trem ge me ees tay snp sgn ay ory Wh king ie ison ting es eh ed sty hyena eel ss ns el ington ily Un peat oe ‘na aun neces a tang femmes incesag a pede ype “hp pneomay tnt nas ihn nh cas, nei wen et sqrt oe este ger hy Si eg iota ede ea os it ‘roan niga i ton re ne pope prin oe ‘i aed err pin a earn led pina tls gs oe tno pone oe Teen en ocr phi erway Imo npn pret an wy wn hy dc ane med ee ee PROSPECT THEORY IN PRACTICE get rb tl uy tig i nae of i! dt bh ie ang it ad eae noo in be at pet ay wh ae ym Be ‘etn cain er nae pen tae hea on one emote ne ey ee ‘Sete bette epee yy Sr TSeetondealsefor ogres tn “herp pe ay nce pt annie pram et be esto bet wae snout th sy hh ey pel pee eee meal ow ep et ‘Setpoint adware yd at et St ee reg ina i ‘Slt dp ty hh cp tl DRAWBACKS OF PROSPECT THEORY pe pre Gy in ase ein te i inp pspr oe eg pepe spree ae smerny ot hr tat Tr myc a Deh ae ‘ert nl sh i bh me pal ot ob ep Fe “Aspe ati np ig gna ny cabrones ik ig hing beh a pe ‘tern nh ome pet ep fgg sn ea wang nr Lae at ‘ore cng eng i pla yet Se esp soe ‘Ss wba eng man oy ota enn pened al CONCLUSION rin wh el ty hry ie tr as dh he Pa pleat Cn lh end ‘Sti na in an on pap otha i saan pr apd egies oe recs et esc ae eee oon These an ‘conte grape nm Coms eum aipape e ‘nme dtl new hare ate einen yom nt eee hte ‘seme us ion hay meen, een i es pas a ious a ok ‘ng entree acolo ete poe paw ng a arb Sraclyminain ur tticcomlota tr tcnnsat ing oben pte ‘ret et ca pen wt een nt oon pep bh tei ee al nn ae lin hn pe e ebes ebna y Ses ee peeepte es Pp Ss