Case1.

ALMA ELECTRONICS:I’ll Dream of

You
Mr. Andy Mallari opened a small shop selling
transistor radios in 1979. His store was located
at one corner (General Luna St.) of the entire
stretch of Burgos Avenue, the main
thoroughfare of Cabanatauan City.The demand
for electronic parts made him carry a wide
assortment of parts that are used in the assembly
and maintenance of radios, tape recorders,
amplifiers and various related appliances.By
1990, Mr. Mallari was able to save enough
money for the purchase of a 300 squaremeter lot
along Del Pilar Street. He constructed a 10
meters x 15 meters two-storey building on the
lot. The ground floor is used as his store where
sales are made to customers which grew in
number month after month. The second floor is
used as his residence.Mr. Mallari thinks that he
can duplicate his feat in sooner big towns of San
Jose City,Gapan and Guimba. He has already
started operating his stores in those towns and
sales and repair. There are five sales ladies in
Cabanatuan attending to the various needs of the
customers. Those who bring their appliances for
repair are served by one of the six
technicians.The parts used come from the
stocks maintained at the store.Those who
purchase parts from the store consist of
technicians from the various townsof Nueva
Ecija. Sometimes the technicians send someday
 to do the purchasing of parts.Mr. Mallari’s
perspective has changed drastically after he met
his former classmates Estelito Chan in a class
reunion at Araullo University; Mr. Chan has a
well-established appliances assembly plant in
Manila. He indicated that he did not start big but
rather as asubcontractor for a large assembly
plant. Slowly, Mr. Chan’s business picked up
until he was able to establish his own
factory.Mr. Mallari thinks that he can follow the
footsteps of his friend. As he is already 47 years
old and his oldest child is about ready to enter
college, he thinks this is the best time for him to
consider sending his son to an engineering
school. His decision will center on which school
and which engineering course. He feels that his
children are keenly interested in whatever career
he will ask them to take.Mr. Mallari has three
sons, all belonging to the top ten in their
respective classes. He thinks all three have the
potentials to help him realize his dream of
establishing his own assembly plant. His
immediate concern now is to identify the right
college courses for his children.