COT FIT ET | FRAMES AND MOUNTINGS FALL AND WINTER 1931 “AMERICAN OPTICAL COMPANYBEAUTIFUL SPECTACLEWARE made by American Optical Company HE time is only recently passed when, for years, all glasses could be divided into two or Vises conventional patterns. Slowly at first, but rapidly gathering momentum, the optical industey has emerged from this period with spectacleware of brilliant artistey and modern design. ‘This new artistry and becomingness in glasses is helping to awaken the American public to the importance of regular eye care. Modern designs and new materials provide leading reasons to call attention to eyes and glasses, to break down the neglect and indifference to eye care that has existed altogether too long. Thus these improvements in appearance expand the opportunity for professional optical service, and increase the volume of optical sales. American Optical Company has been chief among those who have fostered this new trend toward better spectacleware. Maintaining our long-established reputation for highest quality, for amazing perfection in tool and die work, we have added new proportions and new designs in spectacleware that are of utmost significance to the individual optical practitioner and the industry as a whole. Of special interest to the practitioner is the fact that the AO line of modern gold filled spectacleware is available at almost 200 AO Branches in the United States and Canada, Stocks are held at a large number of strategic points in order to give the best possible delivery service. Very few lines of optical merchandise are so universally and adequately stocked as the artistie group shown on the following pages. CONTENTS Ful-yue Frames and Mountings 26 Pink Gold Filled Frames and Mountings 12 White Gold Filled Frames and Mountings 1317 General Information 8 Gold Filled Temples 19 Price List 20 All American Optical Company gold filled merchandise is marked with the quality mark B . This mark, for years, has been our guarantee of 1/10 12K gold content. All American Optical © gold filled is laboratory tested for uniformity of finish, color, resistance to discoloration, assayed Jor gold content. Its excellence is constant. Look for the mark on your gold filled. Entice Woah Copyright 109, 40 CoUL-Vl T. M. Reg. distinctly the most becoming style ever designed HE new American Optical Ful-vue frames le mountings are the most advanced style change in glasses in a generation. They are probably the best known modern, distinc- tive, style in the optical industry People who never before would admit that glasses are becoming, frankly admit that Ful-vue is becoming. The improvements made by Ful-vue can he seen and appreciated by the public. The practitioner can talk much more interestingly of its merits, than for ordinary types of spectacleware. National advertising of Ful-vue frames has made the name and the style familiar to thousands of prospects. You can prove this by wearing a pair yourself—notice how many people ask about your new glasses. Ful-vue is a new development that makes it possible for you to interest your patients in better glasses at more profitable prices.