Professional Documents
Culture Documents
Newspapers were
"Whatthe Hell Do You struggling to accommodate themselves to these
Think You're Doing?" new forms of reportage, with mixed results.
Yes, Ben Bradlee says twenty years later, the "There was the counterculture, the women's
Style section was his idea, his baby. And his movement, rock music, all this social change,"
cross to bear, in the beginning. says Bradlee. "Could we not collect in one sec-
The executive editor of the Washington Post rs tion, combined with the arts and service features,
sitting in his book-lined office off the fifth-floor all these things that had to do with living?"
newsroom, recalling the early days of this pi-
oneering and still controversial "soft news" Style premidred on January 6, 1969. "We
section of the Posr. thought of calling it
"It had more Lifestyle for a
than one input," while," Bradlee
Bradlee says of the says, "but finally
meetings and we decided on
memos and brain- Style, just Style. "
storming and soul- The first lead sto-
searching that went ry, with bold,
on at the paper black graphics,
through most of was about a
1968. "Dave Lav- young rad-
enthol [the first ed- ical named
itorl deserves a lot RuthEise-
of credit. He got it mann-Schier
on its feet. And on the FBI's
Nick von Hoffman, most-wanted list.
who brought a lot "That woman,
of ideas and a lot of wanted for mur-
spirit to the thing, der, '' Bradlee
and he was just says, chuckling at
such a terrific re- the stir the story
porter. And Art created.
Buchwald played a "That story was
role, not only be- just an enormous
cause he agreed to shock to readers,"
have his column go says Elsie Carper,
into the Style sec- then editor of
tion, but also be- women's news,
cause he liked the who later became
idea and encour- Style editor. "We
aged us to do it. " took a lot of kid-
Not everybody ding about this.
did. "Oh, there Mrs. Graham
was a lot of resis- talked to me about
tance to it, a lot of it. She had some
resistance," Brad- real concerns. She
lee says. Nicholas von was afraid the section would become too male-
Katharine Graham, then publisher of the Post, oriented, that we would be losing our women
now chairman of the board, was not enthusiastic Hoffman was readers.
about Style. the first Style "I thought Style was a good idea, but inde-
"That's a fair statement, I think," Bradlee pendent of that, we had the best women's sec-
says, "the only time in our long association columnist to tion in the country. It didn't just carry fluff
together we really disagreed on something. She build a following pieces, but also hard news. Frequently you
wanted to nibble at it, do it gradually. We had a would find stories that would have been on the
number of dust-ups about this. " and generate front page of other newspapers. It had a lot of
Style was prompted in part by a growing dis- lots of hate reporting strength in the East Wing of the White
satisfaction at the Posl with the For and About House. It had Maxine Cheshire. [Cheshire went
Women section. "There was this feeling that we mail. "On a good on to write a widely read gossip column in
weren't treating women as people, not taking dayrtt Ben Style.l It was a good section.
them seriously, ' ' Bradlee says. ' 'There was evi- "There was also the possibility that the sec-
dence that younger women were not reading the Bradlee once tion would lose advertising, the fashion adver-
women's pages. They were not relating to that tising, Garfinckels. The Post is very good about
saidr "Nick
.kind of coverage anymore. " this; they don't tell you this directly. But you
Style also was an outgrowth of the New Jour- could cancel could sense,they were uneasy. ' '
nalism, the highly personalized, impressionis- "Kay Graham really did not like the idea of
2OO to 3OO Style at all-she thought it was a very, very poor
tic, often anti-establishment reporting done in
the '60s by such writers as Tom Wolfe, Gay subscriptions." idea," says Nicholas von Hoffman, now an
Tlilese, Hunter Thompson, and Gloria Steinem author and magazine writer in New York "I
in such cutting-ed.ge magazines as Esquire, think it was on the third day of publishing, the
122 TheWashingtonian/Jirly 1989
big story of the day, with art, was about this became a columnist, and because of that the
train, this enormous choo-choo train , and she section attracted a lot ofyoung readers.'
was having a fit: 'You men have gotten hold of Von Hoffrnan was the first"Style coiumnist to
my women's section, and there's no food, no
!{ld a following and generate lots of hate mail.
fashion, no parties, nothing but this goddamn
"On a good day, Nick could cancel 200 to 30d
train!' In the course of the morning, Dave Lav- subscriptions," Bradlee once said. When von
enthol went up there first to assuage her. He Hoffman had submitted one particularly far_out
came back limping, covered with scratches and
diatribe on some high-finance matter, i O"outu
cuts. Then Bradlee came back, looking very
Style editor brought it to Bradlee and said, ..This il
grim, and came over and told me, 'You go lp
terrible, I don't understand a word of it.,; ,.print it
there and talk to her!' So I went up
anyway," Bradlee toid him. ,.It's
there, and she was just in a fury:
'You bastards, what the hell do kill it. "
easier to print it than it is to
1
q
line," he would
say.
"The Style sec-
tion then reflected
a maverick sense of
Tall, thin, a chain- ', curiosity and won-
smoker, Tom Ken-
der, " Williams
drick was also Ca- says. "Woodstock
nadian, a foreign- \ had happened. We
er. The Post did not
want to give him
J were after the nov-
elistic way of re-
the Style editor's porting things. It
job. Finally it did.
was never as so-
Kendrick worked
phisticated as we
at least twelve
thought. It was this
hours a day. "A
sense of amaze-
compulsive com-
ment we had. We
plicator," his col-
were young, I was
leagues called deputy editor then,
him. "Tom spe- OF
the reporters were
in meet-
cialized 23. The Z3-year-
ings," Williams olds now are so
says. ' 'No meet- ?Tr LE PYlt" old, aheady think-
ings with Kendrick
ing about the best
took less than two FiI DAY
retirement Plan.
hours, with no few-
.t PR II ll
We didn't give a
er than a dozen at-
shit. It was a sense
tendees. He liked
lists of stories. The
of empowerment
lists were gone by demographics.
over one at a time,
We were taking
with comments from everYbodY. " Style's take on over the world.
Lunch with Kendrick meant lunch with all the
"What has changed-I don't want to talk
editors, making a table of six. "You ordered,
the Hollywood about the Style section today, but I don't recog-
Tom talked, you ate, and you all paid," Wil- Yersion of nize the spirit. I recognize the writers, some of
liams says. "The day just continued with Tom. the writers, but I don't recognize the spirit' "
He would talk right through the lunch. "
Woodward and When Shelby Coffey was named editor of
"Kendrick was a commander," says Jean- Bernstein's Style in 1976, Kendrick "was amiable about
nette Smyth, a former Style reporter who is now
it,-" says Williams, "but I think he felt he was
a Washington freelance writer. "He did not
Watergate saga forced out." Kendrick left the Post to become
public-relations director for the Kennedy Cen-
encourage any romantic notions about writer's set off "a battle ter, then moved to California.
temperament or any literary allusions. But you
knew, for example, that he would not only get of glamourr"
but appreciate such words as trompe I'oeil in Sally Quinn t'Almost Satanic"
sparing and apt usage. He would also make you
gb Uack out at midnight during a monsoon if you noted, "and the "When Shelby took over, I thought Sfyle was at
the end of an era," Chris Williams says. "Shelby
failed to get a quote. He would also move ads movie people said Style was at the beginning of an era-his era. ' '
and fight lurf wars and keep people like I illian
Hellman off your neck if he trusted you-all this have found out A University of Virginia graduate, Coffey
without ever letting you know about it. " was considered a fair-haired boy at the Post
they're losing." right from the start. Youthfully handsome, very
Style under Kendrick, who lasted five years,
"wischaracterized by the existence of a sort of courtly, and very ambitious, he had been made
radical chic," say's Williams. "We discovered editor of Potomac, the Posl's former Sunday
lawyers smoking marijuana. It was easy for magazine, four years earlier, at the age of 25.
126 TheWashingtonian/JulY 1989
The Shelby Coffey era of Style was character-
.
rzed by a hands-on style of management, a
heightened sense ofpride in the product, and a
certain amount of favoritism. "shelby held our
Who's in Gharge?
noses to the grindstone," says Williams, "and
he worked incredible hours. He had identified
most of the Style stories, and set out to put his
stamp on every one of them. "
"Shelby was born an editor, never left the
newsroom," says Jeannette Smyth. ..He was
the consummate stroker of crazed writers' egos.
He was a tough son of a bitch, but he wis a
southerner, and he had a very romantic view of
writers. "
-.
"Shelby admired good writing," says Wil-
liams. "He was a reader of poetry and a very
literary man. "
"An editor has to encourage the writer to
jump off the cliff, " says Tom Zito, ..but he has Davld Laventhol, 1969: Now
president of Times Mirror
to be there to catch you. Shelby did that. " Corporation, LosrAngeles. Elale Carper, 1969-7O: Recently
.._'H" was a manipulator, a charmer,,'says a
retired from the Post.
"Personalities" columnist Chuck Conconi,
who started at the paper as an editor under
,Coffey. "He was always reading books about
how to manage people. Shelby thought good
writers were like thoroughbreds. They're skit-
tish, he would say, but when you lead them up to
the track, they perform. "
"He was not a conventional editor," says
reporter Curt Suplee. "shelby made up the sec-
tion every day in his head. He terribly enjoyed
perceiving the world vicariously, through ofher
people's prose. "
It was Coffey's idea for John Carmody to do
an expanded TV column. When Judith Martin Larry Stern, l97O-7 l: Went to
came to him with the idea of an etiquette col- National desk; died in 1979 of a
heart attack while jogging. Bill Cooper, 1971: Now sates
umn-"I know it sounds awful, but you'll like manager, Quebecor lnc.
it, you'll like it," she remembers telling him- printers, Newport, Rhode lsland
he did like it, and ran ir. Music critic F.ichard
Harrington says he owes his career atthe post to
Coffey. "I think Shelby saw some promise in
me," he says. "I certainly didn,t fit the mold-a
reprobate hippie. I don't think I would have
been hired without Shelby. "
Coffey's methods are Style lore-the four-
hour editing sessions in which copy with prob-
lems was transformed into someih,ing special;
the late-night phone calls just to talk oi to quote
poetry or to tell a writer how pleased he was
with the latest story, which he had just edited,
and how big an impact it would have in the paper
Tom Kendrlck, 197 1-76: Now
the next day. heads the Orange County Arts
Sally Quinn was a Coffey favorite, although Center in Southern California. Shelby Goffey, 1976-82: Now
they had their difficulties. "shelby was awfirl-to editor of the Los Angeles firnes.
me," she told a reporter who profiled him for
lsquirg last year. "We had terrible editing fights.
I was just out of my mind. I finally saidlo Ben,
'It's Shelby or me. He's making my life misera-
ble.'But Ben said, 'Well, you're going to have to
go, because I think he's terrific. He's just pissing
-
in a circle to stake out his own territory. "'
"Shelby had to be tough with Saliy," Bradlee
says now. "Otherwise, he would have been
accused ofkissing the ass ofthe boss's wife. "
Paul Hendrickson was a favorite. A former
Jesuit seminarian, he has been one of Style's
best writers. "I worship him, " he said of Cof- Lee Lescaze, 1982-83: Now
fey to Esquire. "My feelings for him are sacred. deputy foreign editor of the Wail Mary Hadar: Style editor since
I was struggling, and Shelby saved my soul. " p Street Journal. 1943.
July1989/TheWashingtonian 127
Tom Shales was a favorite. "Shelby did have a see that Howard, who had always suppofted me,
Svengali relationship with Tom," says Curt Su- was getting a kick out of it. "
plee. "He gave Tom a lot of personal atten- Still, Style isn't what it used to be for Shales.
tion. " "I go there, do the work," he says. "My opin-
"I think that Shelby was the best editor," says ions are not asked for. I have to miss the good
Shales. "Shelby has a gift for making you want to old days. Sally was writing, and John Walsh was
write, even when you don't want to write. He just here. [Walsh was a former Rolling Stone editor
knew whatto do, intuitively. It was almost, almost with a large collection of T-shirts, which he
. . . satanic." wore to work; one hanging on his wall read,
Shales had knocked on the Post's door for "Tell Shelby I'm So Depressed."l And Tom
some time before he was finally Donnelly [an arts columnist of
hired in 1971 as a general-assign- wide girth and lacerating witl and
ment reporter in Style. "They told Lon Tuck, a really nice man. "
me I didn't
seem impressed A kind of Marx Brothers anar-.
enough by the prospect ofworking "We Don't Gall lt Gossip" chy would hit the section late in the
atthe Post," he recalls, "and they "l was hired as an editor of Maxine day, Shales recalls fondly. "Shel-
certainly weren't impressed by my by would go into a five o'clock
Cheshire's 'VlP' column," says "Per- meeting and I would go into his
educational background. I hadn't
gone to Harvard. "
sonalities" columnist Chuck Conconi. office and take over his desk and
Shales had written movie re-
"l also edited Diana Mclellan when the announce to everybody, 'I am now
views for the college newspaper at Post bought the 'Ear' colrirnin, after the the editor of the Style section. ' It's
American University. Then he Star folded. I told Ben if would never gone. lt was a really exciting time.
was entertainment editor for the work, but they bought it anyway, and We're living in a sort of aftermath
tabloid DC Examiner, where Tom then Maxine got mad end quit." Chesh- ofthat. "
Kendrick saw his stuff and recalls ire married a Texas multimillionaire "They were interesting times, a
being impressed by it. Shales is and lives in Houston. lot of talented people, we had
amused by the number of people, "Ear" did not fare well at the Post. some good times," says Coffey,
some still at the Post, who claim to "We were lawyering all Diana's col- now editor of the Los Angeles
have "discovered" him. Times. He remembers the "enor-
Once in the TV-critic slot (he
umns," Conconi says. ln December mous pressures. Your abilities,
replaced Sander Vanocur), he
1981, "Ear" said that former president your imagination are really tested
quickly became a must-read. Carter had bugged Blair House-an item all the time. " He remembers cer-
When the Chicago Sun-Times that in the Star would have seemed only tain writers-Hendrickson, of
made him a tempting offer in bizarrely amusing. Now a lawsuit was course, and the way Shales
1980, Coffey persuaded the threatened, an apology demanded. The "would just come roaring out, in
Post-never known for throwing Post regretted the error. And Mclellan 45 minutes, and on deadline, with
money at writers-to match it. fled to the Washin gton Times. an essay about a celebrity who had
Losing Shales was unthinkable, he "ln the column," Conconi says, just died." And certain Style sto-
argued. "we're under the same restraints as a ries. "One of the royal visits we
Coffey also engineered the deal covered in depth-Queen Eliza-
conventional reporter. So it has a ve- beth it was, when we used a differ-
for Shales's TV reviews to be na-
tionally syndicated as a column.
racity to it. And, well, of course, we ent type for the headline, and late
Including syndication, Shales's don't call it a gossip column." at night, when it came off the
salary is now six figures. "Shales press, you saw all this effort had
is much admired, so no one com- come together, when at ten
plains, " says Henry Allen. o'clock that morning, it had been
"Tom is not a very gregarious person social- inpieces, just an idea. "
ly," says Suplee. "He's a very private person, a But for Coffey, speaking by phone from the
very modest guy. He's very shy, sort of eccen- library of his suburban Los Angeles home, his
tric. But Tom has a splendid sense of himself. ' ' five and a halfyears at Style are long ago and far
He stays aloof from most of his Style col- away. "I thought I had done it long enough, " he
leagues. Chuck Conconi, who has an office next says. "It was time to move on and have some
to him, is probably his best Style buddy. "There new things to do. "
are only two indispensable people atthe Post,
Broder and Shales, " Conconi says. ''The rest of Lee Lescaze was appointed Style editor in May
us are dispensable. The Posr is terrified that 1982. when Qoffey was elevated to a newly
Shales will leave and go to Los Angeles. But he created assistarit managing editor slot, oversee-
wouldn't want to do that. He'd only have enter- ing all the soft-news sections of the paper. A
tainment. Here he has news, too. " Harvard graduate who had come up through the
How did Shales feel about winning the Pulitz- ranks-copy aide, Metro, National, the foreign
er for criticism last year? "Numb," he replies. desk, overseas assignments in Singapore and
"I didn't think I would ever win it. I thought Hong Kong (he spoke Chinese and French), the
they'd give it to everybody else except me." White House, and New York bureau chief-
The Style staff applauded when he walked in the Lescaze seemed,avery smart choice.
next morning. "I was moved,"he says, "when But, separated from his wife, he became in-
Ben Bradlee came back and gave me a bottle of volved with Style reporter Lynn Darling (they
Champq,gne. I really do idolize Ben. And How- were later married), despite signals from man-
ard Simons, who iS'very ill, he gave me a big agement that it could cause problems. It did. For
smile. I thought that was worth everything, to one thing, some resentful Style reporters felt
128 TheWashingtonian/July 1989
thatDarling's stories were played too promi- the te.rritory of the arts, of intellectual life.
nently too often.
In mid-1983, Lescaze came back from a
Washington politics, the Washingt""
All you
.il;;;;;l
month's vacation to find himself removed as
have to do is have the idea"s. "
editor. He took it badly. He was offered Garv
Arnold's job as movie critic, but he rejected it.
"The section didn't seem very interesting,"
"Give Me That lob!"
Is Style today better than ever? Some think so.
says Bradlee. "It seemed to me that he ias A
pale, predictable shadow of its former f";"i"
distracted by personal involvement, and he
self? You hear that, too. More ne*s_o.ientJj
didn't have the good story ideas that we thought
certainly. More responsible. More carefut aboui
he would have for
the section. It was a the facts. Better_
very painful thing looking, too. And
to do. " there's more to
There was also a read (a Style plus
personality factor. section, devoted
"Lee is not a de- largely to consum-
monstrative man," ). er affairs and cop-
says Curt Suplee, ing-with-life mat-
who worked with 'stsuen ters, was added ten
him as deputy edi- years ago). It is
tor. "The sen- Qfa also a smoother op-
eration than it used
tences were too
cool. He wasn't to be.
very good at strok- $or And it can still
ing people. And his code have impact-wit-
personal tastes ness Ken Ringle's
were too rarefied. front-page profile
He was really inter- in May of Pamela
estedin fine arts, Small, describins
highbrow litera- how she was brul
ture. He didn't tally attacked years
watch TV, wasn't ago by a store clerk
interested in media named John Mack,
stories. He didn't who became top
take kindly to aide to House
ideas. And I don't Speaker Jim
think he was politi- Wright. Mack was
cally astute. " forced to resign,
There was also and the story fur-
the Shelby factor. ther damaged the
"Shelby found it embattled Wright.
very difficult to "What's
turn over control of changed is we've
his baby to Lee all grown older,"
Lescaze," says says Paul Richard.
Chris Williams. "Hejust sat on Lee's shoulder. "I was 29 in 1967
The result was, Lee was not able to make his
How Tom Shales when I started here. I knew nothing, my training
was here on thejob. The people who have beei
mistakes. Shelby was still running the Style felt about here a long time are muih 6etter writers now
section..Lee was carrying the water. -The,"port_
ers felt they were working for two masters. i
winning the than they were then. "
"There are reasons why Style had to
_
Cgffey denies this. "I was quite careful not to Pulitzer for his .;The
change," Sally Quinn says.
do that," he says. "Lee was in charge of the Slar folded.
section. "
TV criticism: We became virtually the only paper in Washing-
ton. We went from being this underdog to being
_ "He was my boss, and he sat 50 feet away," "l{umb. I didn't the paper of record. Before Watergaie, beforE
Lescaze recalls without rancor. ,,Did he tell-me
what to do? No. There were instances when we think I would All the President's Men, no one knew what the
Washington Posl was. We pouldn't get into
d_isagreed on stories, but these were very rare. ever win it. I things. [Srar society columnist] Betty B6ale had
He did not bigfoot the section. He was very
thought they'd entrde everywhere when I first started. "
good about this. 'Go talk to Lee,' he would
"The nature of the Posr has changed,', says
say." give it to Curt Suplee, now an editor on the Oitlook set-
"The best thing about Style," reflects Les_ tion. "It's far less adversarial. The attack-mode
caze, now foreign editor of the Wqll Street Jour_ everybody else
hostility, the.great age of advocacy journalism,
nal, "is the freedom you have to pick subiects except me.tt is past.
and ideas to write about, and to biing creitive
surprise to the readers in a newspaper, where, of
Earlier this year the Style section was the subject
neces_sity, so much else is governed by events.
of an intensive in-house criticism-..a tradiiion
Styldis less bound by events than are other here, " Bradlee points out-at the annual ..pug-
sections of the newspaper. It can range all over
Continuedonpage 162
Juty198g/TheWashingtonian l2g
Still, he says, Style "lacks zip" these
Style Unzipped days. Part of the reason, he thinks, is
Continuedfrompage 129 because some ofthe reporters have been
there too long-a point made in the re-
wash" retreat, a ritual of self-examina- port. "Most sections of the paper benefit
tion at the Post. Last year the National from infusions of younger talent, fresh
section was picked apart. Now it was ideas. That has been less true of the Style
Style's turn. A 5O-page report was section. Style writers don't leave. "
produced, circulated, and subsequently
CUSTOM D EANING was leaked to the City Paper, which Style's current editor, Mary Hadar, is
f
gave its contents cover-story play: Style a solidly built dynamo who exudes en-
is lazy, formulaic, and parochial, the thusiasm and good will. Sitting in her
report said: its pampered, tenured, self- office against the south wall of the
indulgent writers are victims df ttreir Style section, she greets stop-bys from
elitist attitudes, the pawns of press other sections of the paper in a relent-
!
agents, etc., etc. lessly merry voice. "Hi! How are
Depending on whom you talked to, you?" she beams at somebody from
the Style section was either "rocked" by financial. On a corkboard hang recent
these accusations or took them in stride. Style sections. Below are three J.C.
"Ben and Donnie lGraham, Post pub- Penney-University of Missouri Jour-
lisherl were laughing about it," iays nalism School gold awards for best
Quinn. "They were wdndering why no- newspaper feature section. On a shelf
body had leaked the National memo last is a photo of a very proud Mary with
year. It was much rpore interesting. " her arm around an ambivalent-looking
Robert Kaiser, assistant managing ed- Tom Shales, taken when he won the
itor for national news, who edited the Pulitzer.
critical in-house report, calls Style ,.a Hadar has been editor of the Style
wonderful and important part of the per- section for six years, longer than anyone
sonality of the paper. Without Style, it else. A former Style copy editor, night
\ would be a very different paper, and a editor, and deputy editor (before that she
vastly inferior one. Style plays a very big was with the Jerusalem Post and the
and important part in the emotional rela- Baltimore Szn), she went after the edi-
Presewing the cherished since 1926 tionship we have with our readers. " tor's job following Lee Lescaze's depar-
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