E TAIL MANAGEMENT A Strategic Approach Barry Berman Joel R. EvansIN THE BOOK AT THE WEB SITE (www.pearsonhighered.com/berman) A Brief Guide to Using Retail Management, 11th Edition FEATURE DESCRIPTION pening Vgetes | ach chapter hasan intoductry story | about a leading firm in retailing, trom BestBuy to Wa Ma. haptr Orjctves Each chapter has ot he ay onjectves. agin Noes ath chaps tas numba of margin ‘ots thal pot o We sts isting ‘he concops meron that chapter. Pol: Wot Bowes Each chepe features fur bores: “Technology in Retaling, “Retain | rund the Worst in etn,” ‘an Carers in Rotaig,” Career Information | Te “Came toch oy cater | ‘races the career paths of rel peopl. | “taamion Cpe coe eat Crocs a uns eats sranagenat Apomde Cars h |. eatrgpeos nor cx | ‘opportunities. ach chapter has a summary that sed Chapter Summaries | te dager bec FEATURE Fer each chapter we ofr chapter cboctves, a chapter verve, a isting of ‘ey tes with ther defitons ot inks to relevant Web ses, 2 ‘dowioedable glossary, and more. Interactive Onin Guide ‘This proves correct answers and tet page eerenes {or mere than 50 questions par chagter— bout 1,000 in all We ter entra mat questons for Chagters 9, 12, 16,17. ‘a iteractve sratep planing templates integrated wih Figure 3-1. BENEFIT PAGE REFERENCE | age 101 || Youtleam about the evolion of | today’s retaling giants and how they are re [aaa Ra ret eee | These Web sts provitealeaming ca stearate Page 60 | These bnwes provide examples of etaing | | inaction. Page 427 ‘You can lea abut the many and varies opportunites in profesional retaiing. pan 28 | ‘These features reeap the concepscov-| od inthe chapter win the tamevork ofthe eaming objectives | Page 171 BENEFIT vow, sty, and expand your knowledge of chapter aig objects. ‘You can fly evate and assess your understanding of chapter concep “These questions oer you practoe in raping the mathematical material sere i these chapters. ‘This computed template los you to devel a ful etal sete na manner sia to tat practiod by reals. Explore the extensive retail career information at the Web site = General Information - We discuss the career-preparation [process in these steps: assessing yourself, acquiring job leads, writing a résumé and cover letter, and handling the personal interview anci postinterview activites + Internships — A well-balanced approach to planning your career luting college is often the key to longrtun success. What does this ‘mean? You should take your college education seriousy, participate in co-curicular and extra-curricular activities, and begin to acquire ‘meaningful work experience. '* Job Hunting Guide - The job-hunting process consists of sever- al steps, which we discuss in detail: collecting information, applying fora job, using effective job-search methods, evaluating a job offer, and using job-hunt related search engines. ‘Types of Retail Jobs - We provide in-depth information on the nature of these retal jobs: buyers and merchandise managers, cus tomer sence representatives, restaurant and food sevice managers, retail managers, retail sales workers, and travel agents. Wa aaa cite numerous other postions in retaling, present several flow charts demonstrating careerpath growth, and offer links to hundreds of retailers’ career site,GREAT IDEAS IN RETAILING In conjunction with other professors, the text authors have prepared a companion book entitled Great Ideas in Retailing to enhance your learning experience. Great Ideas is keyed to Retail Management: A Strategic Approach and contains these features: * Chapter-based exercises (1 per chapter) ~ suitable for class discussion © Short cases - 25 cases that are generally 2-4 pages in length. These are appropriate for shorter assignments or for in-class discussion * Long cases ~ five cases ranging in length from 5-9 pages. These cases are suitable as major class assignments. * Ateam assignment —a seven-part project. Students develop and implement a detailed plan for establishing a retail store. To purchase this supplement, visit www.mypearsonstore.com, Once there, you have the option to purchase this supplement stand-alone using ISBN 0-13-608799-X. MATH FOR MERCHANDISING: A RETAILER'S HANDBOOK Math for Merchandising: A Retailer's Handbook is an easy-to-use reference tool that illustrates how daily merchandising operations, products, and strategies are developed, planned, measured, and evaluated. The handbook shows how theory is put into practice and gives merchants a means to develop, substantiate, and manage business initiatives with sound decisions. To purchase this supplement, visit www.mypearsonstore.com, Once there, you have the option to purchase this supplement stand-alone using ISBN 0-13-609503-8.