Country Analysis

Brazil

With its estimated 201 million inhabitants, Brazil has the largest population in Latin America and ranks fifth in the
world.

81% of the total population was living in urban areas.

Brazil emerged from the global financial crisis in 2009 and economic growth is estimated to reach 7.1% in 2010. A
more sustainable growth level, in the range of 4.5%, is predicted for 2011.

Brazil is generally open to and encourages foreign investment. It is the largest recipient of foreign direct investment
(FDI) in Latin America, and the United States is traditionally the number one foreign investor in Brazil. Since domestic
saving is not sufficient to sustain long-term high growth rates, Brazil must continue to attract FDI. Many business
groups and international organizations have highlighted the need for Brazil to improve its regulatory environment for
investments and to simplify the tax code in order to attract increasing levels of FDI. 

The country ranks fifth in dairy production behind the United States, India, China, and Russia but is
quickly gaining ground. It has doubled milk production in just 15 years.

Dairying in Brazil
Dairying in Brazil is geographically widespread. However, production is concentrated in the area
bounded by southern Goiás in the north to the Uruguay border in the south. Within this region, six states
account for about three-quarters of Brazilian milk production.
1. Country analysis

2. Dairy players

3. Product i.e. cheese ---------- specifications, contents, etc etc

4. Cheese-------------- if Italian food

5. Market mapping- segmentation……. Distribution of nestle ------ how mny levels

6.

Ricoto cheese

Market Definition

The dairy market consists of cheese, chilled desserts, cream, fromage frais, milk, spreadable fats
and yogurt. 

Highlights

The BRIC Dairy market grew by 9% between 2004 and 2008 to reach a value of $57.6 billion.

In 2013, the market is forecast to have a value of $83.6 billion, an increase of 7.7% from 2008.

India was the fastest growing country with a CAGR of 10.4% over the 2004-08 period.

Key findings from this report

• The value of the global dairy products market is forecast to grow by 24% between 2008 and 2013 to be
worth US$417bn. 
• Growth in the US market is expected to be almost double that of Europe, such that the US market will
account for 14% of market revenue in 2013, being worth US$57.4bn. However European sales will
continue to dominate the total market with a 38% share of sales by value in 2013.
• The US and Japan are forecast to grow at above average rates and currently have below average per
capita expenditure on dairy products.
• Brazil will remain the largest emerging market reaching sales values of US$35 billion by 2013, followed
by China and Russia.
• At present milk and cheese dominate the dairy market , however yogurt is expected to overtake and will
become a key opportunity for dairy manufacturers.