COMPANY PROFILE

Haleeb Foods Limited (HFL) is Pakistan's leading Food and Beverage Company with foremost focus on
hygiene, nutrition, health and well-being of its consumers. We are one of the pioneers of the dairy sector
in Pakistan and have contributed substantially to the continuous growth of this sector.

We are committed to providing good food in a responsible way through robust animal care, employee
safety, environmental, and food safety and quality check programs. Established in 1984, Haleeb Foods
operates two state-of-the-art dairy processing plants in Bhai Pheru and Rahim Yar Khan and has a milk
collection network of over 170 collection points. We drive sustainable business practices for a better and
healthier tomorrow.

Our portfolio, which includes many of Pakistan's favorite brands, comprises of a diverse range of
delicious and quality products ranging from milk to juices and pure ghee. Our production processes are
certified in accordance with stringent quality standards such as ISO 9001: 2008 Quality Management
system, ISO 22000:2005 Food Safety Management system, ISO 14001 Environment Management system,
Halal Foods Management System and Pakistan Standards Quality Control Authority (PSQCA) licensing
(Product certified).

OUR HISTORY

1984

With a capital of Rs. 46 million, HFL was established under the name of Chaudhary Dairies Limited (CDL),
eventually changing to Haleeb Foods Limited (HFL).

1985-1986

HFL started its operations, becoming one of the pioneers in the Pakistani dairy industry with its state-of-
the-art plant. Covering a total of 32 acres, the plant produced around 80,000 liters of milk, per day. On
May 21, 1986, Haleeb UHT Milk was launched.

1989

HFL established an equity partnership with Friesland Frico Domo (Friesland Dairy Foods) in the
Netherlands.

1991

HFL commissioned a milk powder plant at the Bhai Pheru Plant.

1997
HFL successfully qualified for the ISO – 9002 Certification and launched the "Haleeb Asli Desi Ghee"
product that helped evolve the company into a brand and resulted in improving the different turnover
rates of the company.

1998 HFL entered into an agreement for a franchise with Cedilac, in France. Under this agreement, the
company launched a range of dairy products (most famous of which was Candia) that were made with
the latest production technique, and marketing practices. Haleeb Foods also launched UHT cream and
Skimz Milk Powder.

2000

Tropico Juice in three exciting flavors was launched in the market. The juice received agreat response
from people all over Pakistan.

2001

Dairy Queen, a specialized tea creamer available in a modern 6-layered Tetra Pak Fino® Aseptic
Packaging, became available in the market. This brand won the hearts of our consumers across Pakistan.

2002

HFL contributed to 54% of the country's packed milk market, which resulted in ranking the company as
one of the leading national brands.

2003

HFL received the title of the largest food brand in Pakistan and obtained the ISO-9001:2000, HACCP
Certification.

2004

The company's corporate name changed to Haleeb Foods Limited. A range of pure juices were
introduced, which earned the brand the name of "Good Day".

2005

HFL successfully established a second processing facility, located in Rahim Yar Khan (RYK). Spread over a
total area of 570 kanals, the plant has sophisticated operations.

2006

HFL launched the Aseptic Poly pouch in collaboration with DuPont, USA. HFL moved from solely being in
the dairy industry category tofood category by introducing items like firni (milk-based dessert),
powdered custard, ice cream, kheer (milk-based dessert), and jelly.

2008
The Rahim Yar Khan plant was upgraded to accommodate a state-of-the-art milk powder plant. An
Anhydro Powder Plant from Anhydro A/S Denmark was set up to facilitate the production of baby food.
The new design of the plant ensures minimum wastage while retaining maximum hygiene and product
integrity.

2009

VMFG (Pvt) Ltd acquired a significant shareholding in Haleeb Foods Limited.

2010

HFL launched more products such as Fun Milk, Just Fruit and Tea Max, which contributed positively to
the company's growth.

2011

New management brought on by VMFG (Pvt) Ltd introduced a fresh and modern approach to HFL. The
new ideology they promoted was that: "By thinking harder we plot a strategy that will safely steer our
company to uninterrupted triumph".

2012

VMFG (Pvt) Ltd became the majority shareholder in Haleeb Foods Limited. HFL improved its profitability,
focused on innovation and launched some new brands while revamping the old ones.

2013

HFL became profitable during this year, after facing a tough financial crunch in the preceding year.

2014

Keeping in mind the motto that hard work and a determined mindset can lead to unimaginable success,
HFL's new and young management team did a marvelous job when it joined the Tetra Pak® One Billion
pack club. There are only 5 Tetra Pak customers selling above 1 billion packs in the Greater Middle East &
Africa region.

2015

With the re-activation of HFL's Rahim Yar Khan Plant and adding the new Tetra Pak® A3/Speed A3 speed
machines to its fleet, HFL directed itself to achieve new heights.

2016

With new team members, having a diverse experience in the food processing and packaging industry, the
company launched a range of exciting marketing communication campaigns for Haleeb Milk and Tea
Max.

2017
Reactivation of waste water treatment plant & water conservation at Bhai Pheru Plant was initiated and
a medical inspection room was established at HFL's Bhai Pheru Plant. A new corporate brand identity is
introduced in tandem with the launch of FLAVA flavored milk in four flavors.

Collection Process

With a strong focus on hygiene, nutrition, health and the well-being of its consumers, HFL uses world
class dairy processing methods to produce all of its products. The processes include milk collection from
the best dairy farms, safe transportation, lab testing, pasteurization, clarification, homogenization, UHT
treatment and aseptic storage before packaging and distribution.

Seven different tests are performed at raw milk collection points, with the raw milk being rejected if it
failsany of these tests. Following these tests, more than 23 tests are done at Haleeb's milk screening
laboratory to determine the quality of milk.

A process monitoring laboratory isalso operational under the supervision of a specialist in dairy
technology. The laboratory meticulously monitors online batch standardization and the milk filling
process.

The microbiology laboratory at the Haleeb production unit regularly analyses the raw material and
packaging material as a Standard Operating Procedure, to confirm if these are compliant with the
requisite quality standards.

Another Standard Operating Procedureis tomaintains a track record of the product after production,
through an automated system, with samples from each production batch being tested before the batch
is cleared for packaging.

The quality control and assurance teams at both our plants and in the field include no less than 54
qualified staff members.

1. Milk Collection

A. Fresh and pure milk is collected from the best dairy farms and safely brought to the milk
sub centers.

B. At the sub center, milk is stored in large chillers. These hygienic, clean standard chillers
keep the milk chilled at a temperature below 10 °C.

C. Different sub centers feed the main center from where large quantities of milk are safely
transported to our factories ensuring that nature's goodness is preserved in its best form.
 2. Lab Testing:

At the factory quality checks are performed with utmost precision and integrity. Our staff is amongst the
most knowledgeable in the industry, who diligently ensure that every single test is conducted accurately.

Once the quality of milk is ensured, it is sent for pasteurization. Pasteurization is the heat treatment of
milk to kill pathogenic bacteria and reduce enzymatic activity. The purpose of pasteurization is to make
the product safe for consumption and to lengthen the product's shelf life. This process kills any bacteria
living in the milk that could be harmful to humans. Read more here
http://tetrapak.com/sa/processing/pasteurization

A. Clarification:

The milk is filtered and clarified in such a way that it is free from any dust particles and impurities.

B. Homogenization:

The milk is heated to 85 °C and then quickly cooled to 4 °C. This process mixes the cream thoroughly into
the milk, which is then standardized to achieve uniformity of taste and quality all over. Homogenization
is used to achieve a variety of different results: to prevent a cream line and sedimentation in milk
products; and to improve the viscosity, taste and texture of cream or juice-based drinks. Read more here
http://tetrapak.com/sa/processing/homogenization

4- UHT Treatment:

The milk undergoes an Ultra High Treatment where it is heated to 140°C and then cooled to 30 °C for an
extremely short period (around 2-3 seconds). Used for the sterilization of low acid foods, UHT treatment
involves heating the product to over 135 °C. It destroys all microorganisms, making the end product
suitable for ambient distribution. This treatment ensures a safer product for the consumer with better
shelf life at ambient temperatures. Read more here http://tetrapak.com/sa/processing/uht-treatment

5- Aseptic Storage:

The pasteurized and UHT treated milk is carefully stored in a sterilized environment in aseptic storage
tanks.
6- Packaging:

The milk is finally packed,using machines, in 6 layers of paper packaging, which ensures safety from
germs, air and light and is sealed to the finest quality.

7 - Distribution:

The packaged milk is nowtaken by trucks to supermarkets and stores all over the country. Our
distribution network ensures timely delivery of our products making them available to millions of
consumers nationwide.