2019 SAL ARY GUIDE

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Cu s to m er s are in co ntro l to day an d
th eir n e e d s are th e dri v ing fo rce in
B 2B an d B 2C inn ov atio n .

R EL EN T L ES S fo cu s o n b uil ding b et ter

cu s to m er exp erien ce s ha s exp an d e d
creati ve an d marketing b o un darie s
p a s t th e tra ditio nal b ran d fo cu s .

Salary
Guide 2019
 T h e f a s te s t grow in g ro l e s are th o s e
d e finin g an d d eli vering n ew cu s to m er
exp erien ce s —   throu gh digit al , UX , f ro nt
en d d evel o p m ent , marketing anal y tic s ,
an d m o re .

O ur 2 0 1 9 S a l a r y G u i d e fo r creati ve an d
marketin g t al ent w ill h elp yo u
un d er s t an d current s alar y tren d s fo r
to day ’s e s s ential ro l e s , p lu s h elp yo u
t arg et s p en d o n em erging , high - gro w th
ro l e s in th e h ot te s t fi el d s .

Salary
Guide 2019
 TOP 5
EMERGING
ROLES
We’re s e ein g an exp l o s io n of gro w th in
em ergin g fi el d s , in clu ding v ir tual realit y
( V R), au gm ente d realit y ( A R), an d
ar ti fi cial intellig en ce ( A I). Whil e th e
te chn o l o gie s th em s el ve s are exciting ,
co mp any l ea d er s n e e d to s tep b a ck an d
t ake a s y s temic v iew of th eir cu s to m er ’s
journ ey an d id entif y w h ere inn ov atio n
c an imp rove th e exp erien ce . O n ce that ’s
d e fin e d , hire th e b e s t creati ve , digit al ,
an d marketin g t al ent w ith th e
s p e cialize d s k ill s et s to create s eaml e s s ,
dif ferentiate d cu s to m er exp erien ce s .

B e f o re we rev i ew s al ar y r an g e s , l e t ’s
l o o k at s o m e re c e nt re al - wo rl d
exa m p l e s o f c o m p ani e s th at are
c re atin g b re a k th ro u g h
ex p e ri e n c e s – s t ar tin g w i th d e s i g nin g
f o r th e f u ll c u s to m e r ex p e ri e n c e .

Salary
Guide 2019
EXPERIENCE &
SERVICE
DESIGNER
B efo re co n s id ering s p e ci fi c em ergin g
te chn o l o gie s , it ’s cru cial to emp l oy at l ea s t o n e
team m emb er fo cu s e d o n th e w h o l e s y s tem of
cu s to m er intera c tio n s w ith your b ran d .

Case Study
A gl o b al h o s pit alit y chain a s ke d th eir digit al
ag en c y to fi x a p ro b l ematic re s er v atio n s UI .
T h e exp erien ce d UX / UI d e s ign er w e re cruite d
fo r th e a g en c y rev iew e d th e en d - to - en d
exp erien ce an d di s covere d unm et cu s to m er
n e e d s in clu ding th e f ro nt d e s k re s er v atio n
s y s tem s , k io s k s , an d m o bil e ap p s . B rin gin g o n
t al ent ab l e to nav igate th e co mp l exit y of th e
n ew exp erien ce lan d s c ap e re sulte d in a
s eaml e s s cu s to m er exp erien ce f ro m re s earch ,
to purcha s e , to p o s t- p urcha s e .

Low Mid High

Salary $110,500 $129,500 $144,500

THESE SAL ARIES REPRESENT A NATIONAL AVER AGE. REFER TO THE MARKET ADJUSTMENTS
FOR SAL ARIES SPECIFIC TO YOUR GEOGR APHIC LOCATION.

Salary
Guide 2019
VR/AR
DEVELOPER &
PRODUCER
Wh en th e p roje c t it s elf i s b a s e d o n
em erging te chn o l o gie s , it n e ce s s it ate s
v an guard ro l e s .

Case Study
A te ch co mp any i s evo l v in g enterp ri s e
co mmunic atio n s w ith v ir tual m e etin g
exp erien ce s . Par ticip ant s w earin g th e V R
h ea d s et s w ill s e e th eir rem ote co ll ea gu e s in
th e s am e v ir tual “ro o m” an d intera c t w ith
all m e eting m emb er s by s imp l y turnin g
th eir h ea d . Creating thi s exp erien ce
re quire d a team that in clu d e d a V R
d evel o p er an d p ro du cer co llab o ratin g w ith
multip l e ar ti s t s an d en gin e erin g team s to
buil d rep re s ent ati ve env iro nm ent s an d
create th e b e s t p o s s ib l e u s er exp erien ce .

Low Mid High

Developer $72,000 $104,500 $124,500
Producer $100,000 $120,000 $132,000

THESE SAL ARIES REPRESENT A NATIONAL AVER AGE. REFER TO THE MARKET ADJUSTMENTS
FOR SAL ARIES SPECIFIC TO YOUR GEOGR APHIC LOCATION.

Salary
Guide 2019
3D
DESIGNER
T h e m o s t in - d eman d creati ve t al ent to day
are 3 D ar ti s t s an d d e s ign er s . R et ail b ran d s
are u s ing 3 D d e s ign er s to create th eir ret ail
s p a ce s an d env i s io n n ew p ro du c t of ferin g s
f ro m ap p arel to h o u s eh o l d p ro du c t s .

Case Study
O n e te ch co mp any i s creatin g an
augm ente d realit y exp erien ce fo r
cu s to m er s l o o k ing to w o rk o nlin e an d even
enjoy gaming in th eir p hy s ic al v s . v ir tual
env iro nm ent . T h e p ro du c t i s t arg ete d
mainl y at enterp ri s e s , all ow in g emp l oye e s
to w o rk o n a my ria d of ap p s u s in g g e s ture s
an d han d m otio n s .

Low Mid High

Salary $67,000 $94,500 $120,000

THESE SAL ARIES REPRESENT A NATIONAL AVER AGE. REFER TO THE MARKET ADJUSTMENTS
FOR SAL ARIES SPECIFIC TO YOUR GEOGR APHIC LOCATION.

Salary
Guide 2019
MACHINE
LEARNING
ENGINEER
Cu s to m er dat a i s h elpin g co mp anie s d e s ign
exp erien ce s that b e s t fi t th e w ay th eir
cu s to m er s an d p ro s p e c t s p refer to
re s earch , purcha s e , an d u s e th eir p ro du c t s
an d s er v ice s .

Case Study
A majo r U. S . ret ail er ha s b e en u s in g
co mputer v i s io n te chn o l o g y to p re dic t h ow
cu s to m er s m ove throu gh th eir s to re s ,
h elping th em o ptimize env iro nm ent al
exp erien ce s to match th eir cu s to m er s’
p at tern s . B y d e s ignin g th e dat a co ll e c tio n
an d h o w to b e s t imp l em ent that
info rmatio n , ma chin e l earnin g en gin e er s
are lay ing th e fo un datio n fo r ret ail d e s ign .

Low Mid High

Salary $71,500 $116,000 $172,500

THESE SAL ARIES REPRESENT A NATIONAL AVER AGE. REFER TO THE MARKET ADJUSTMENTS
FOR SAL ARIES SPECIFIC TO YOUR GEOGR APHIC LOCATION.

Salary
Guide 2019
 2019
SALARY
GUIDE
D igit al tran s fo rmatio n t ake s a mix of
em ergin g c ap abilitie s b uilt o n a s tro ng
foun datio n of creati ve , digit al , an d
marketin g s k ill s et s . R ev iew yo ur
co mp any ’s b u s in e s s g o al s , th en th e
t al ent an d exp er ti s e yo u alrea d y have in
p la ce , b efo re d etermining w hich
p o s itio n s you n e e d to fill . O n e rul e h o l d s
tru e fo r ever y co mp any : yo u n e e d
exp erien ce d t al ent w ith di ver s e ,
cu t tin g - e d g e s k ill s to s t ay co mp etiti ve .

U s e o u r 2 0 1 9 S a l a r y G ui d e to p l an f o r
th e re s o u rc e s yo u n e e d to s u c c e e d .

Salary
Guide 2019
Role Low Mid High

Design
Art Director $65,500 $84,500 $106,000

Creative Director $90,000 $131,000 $172,500

Digital Designer $51,500 $66,500 $83,500

Digital Production Specialist $46,500 $63,500 $82,000

Graphic Designer $46,000 $60,000 $78,000

Motion Graphics Designer $69,000 $92,500 $115,000

Packaging Designer $49,000 $61,500 $77,500

Presentation Specialist $56,000 $65,000 $74,000

Print Production Specialist $39,500 $47,500 $56,000

Visual Designer $64,000 $89,000 $120,000

Development
Email Developer $57,000 $68,000 $86,000

Front End Developer $65,500 $83,000 $100,000

Full Stack Developer $68,500 $91,000 $111,000

UI Developer $81,500 $95,500 $118,500

Web Developer $53,500 $76,500 $101,500

Content
Content Strategist $74,000 $94,000 $115,000

Copy Editor $45,000 $54,500 $67,000

Copywriter $53,000 $71,000 $90,500

Digital Asset Manager $27,500 $46,500 $77,000

Proof reader $43,000 $56,500 $76,500

Technical Writer $47,500 $64,000 $83,000

Video Editor $48,000 $68,500 $93,000

Salary
Guide 2019
Role Low Mid High

Marketing
Community Manager $23,000 $50,500 $83,500

Digital Marketing Manager $46,500 $71,000 $101,500

Email Marketing Specialist $41,500 $57,000 $77,500

Marketing Analyst $48,500 $72,500 $103,000

Marketing Coordinator $34,000 $45,500 $56,500

Marketing Manager $57,000 $79,000 $105,000

SEO Specialist $50,500 $73,500 $95,000

Social Media Marketer $51,500 $68,500 $88,500

Project/Account
Management
Account Manager $39,500 $61,000 $80,500

Digital Producer $61,500 $75,000 $93,000

Product Manager $65,000 $93,500 $124,500

Project Manager $56,000 $77,500 $104,500

Video Producer $64,500 $76,500 $86,000

User Experience
Information Architect $84,500 $102,000 $115,500

Interaction Designer $89,000 $116,500 $143,000

User Interface Designer $66,000 $92,000 $118,000

UX Architect $76,500 $99,000 $126,000

UX Designer $76,500 $100,500 $128,500

UX Researcher $85,500 $105,000 $126,500

Salary
Guide 2019
 MARKET
ADJUSTMENTS
T h e s alarie s li s te d in th e S alar y Tab l e
are b a s e d o n natio nal averag e s f ro m
th e U. S . an d C ana da in l o c al curren c y,
c alib rate d u s in g b oth internal an d
ex ternal dat a s ource s to p rov id e a
bird ’s - eye v iew of th e jo b market . Us e
th e Lo c al C al culato r t ab l e b el o w to
a dju s t th e s e avera g e s a s a guid e fo r
s p e ci fi c l o c atio n s .

Salary
Guide 2019
 Market Adjustment

Atlanta, GA -5.5 %

Austin, TX -2.5 %

Baltimore, MD -2.1 %

Boise, ID -7.3 %

Boston, MA 10.2 %

Charlotte, NC -0.8 %

Chicago, IL 5.9 %

Cleveland, OH -3.1 %

Dallas, TX 1.2 %

Denver, CO 2.9 %

Detroit, MI -7.4 %

Houston, TX 11.6 %

Indianapolis, IN -5.5 %

Los Angeles, CA 14.0 %

Milwaukee, WI -7.5 %

Minneapolis, MN 12.8 %

Montreal, Canada -27.3 %

Nashville, TN 1.00 %

Newark, NJ 24.7%

Salary
Guide 2019
 Market Adjustment

New York, NY 24.7%

Orange County, CA 5.6 %

Orlando, FL -5.0 %

Philadelphia, PA -0.6 %

Phoenix, AZ -5.1 %

Portland, OR 5.6 %

Raleigh, NC -1.9 %

Richmond, VA -6.9 %

San Diego, CA 13.00 %

San Francisco Bay Area, CA 26.2 %

Seattle, WA 12.6 %

Silicon Valley, CA 40.2 %

St. Louis, MO -1.0 %

Stamford, CT 11.4 %

Tampa, FL -2.2 %

Toronto, Canada -21.7%

Vancouver, Canada -28.5 %

Washington, DC 8.0 %

Salary
Guide 2019
BUILDING FOR

TO
MOR
ROW To m o rrow ’s l e a d in g c o m p ani e s are
f o c u s e d o n d i gi t a l tr an s f o rm ati o n to d ay
an d al w ay s ke epin g an eye o n em erging
ro l e s . A s digit all y- fo cu s e d ro l e s b e co m e
m o re s p e cialize d , b u s in e s s e s n e e d to hire
dif ferentl y an d b e ju dicio u s ab o ut w hich
p la cem ent s are temp o rar y, temp - to - p erm ,
an d s trate gic p erman ent hire s . N o mat ter
w hich t y p e of ro l e you ch o o s e to fill ,
w ell - t arg ete d s alarie s w ill h elp yo u at tra c t
th e t al ent ab l e to dri ve yo ur co mp any
co nfi d entl y into th e f uture .

Salary
Guide 2019
 A q u e nt exc l u s i ve l y s t af f s m arke tin g ,
d i g i t a l , a n d c re ati ve t al e nt . O ur ag ent s
have d e ep ro ot s in th e marketing ,
creati ve , an d s t af fin g fi el d s , u s ing th eir
exp er ti s e an d n et w o rk s to re cruit th e
right t al ent fo r your exa c ting n e e d s .

READY TO BUILD YOUR

BREAKTHROUGH TEAM?
We ’ ve g ot yo u cove r e d . Wh eth er
you’re l o o k in g fo r p erman ent o r
temp - to - p erman ent hiring , o ur D ire c t
Hire an d Pro gre s s i ve Hire s er v ice s
p rov id e highl y p er s o nalize d re cruiting
exp erien ce s en suring yo u o nl y rev iew
th e to p curate d t al ent .

We h elp th e big g e s t an d f a s te s t m ov ing

b ran d s nav igate chang e , of fering th e
exp erien ce d , high - tou ch w o rk fo rce
s o lu tio n s that w ill h elp yo u dri ve th e
digit al revo lu tio n .

CONTACT US TODAY
TO GET STARTED
(855) 767-6333
aquent.com

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Guide 2019
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Guide 2019