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Vietnam Real Estate Newsletter A35

VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 1

SECTION A - GENERAL MARKET INFORMATION


A1-MARKET HOT NEWS
Weekly issued
1. “New” Hanoi : Real estate Source: SGGP 2. Real estate prices drop by Source: Lao Dong
to 7,000
market hot spot gets frozen 50%- 60%
12 Jun, 2008 13 Jun, 2008 registered
In recent months, the real estate market in Hanoi and The most noticeable fact in HCM city real estate market members,
‘‘New’’ Hanoi area has become frozen, especially in the past half of month is there has been a sharp approximately
decrease in land and house prices.
different from the beginning of 2008. At this time, the 20,000 reads
price of housing and land in ‘‘New’’ Hanoi areas has Land prices of most projects in Saigon South new urban
per week or
decreased by 2 - 6 million VND/m2. In the ‘‘Old’’ area and neighboring area such as Binh Chanh, Nha
Hanoi area, real estate prices also have dropped by Be have gone down to November, 2007 pricing – the 80,000 reads
5% - 10%. However, contracts have been dealt very time before the real estate “fever”. Apart from some per month
slowly. foundations located at favorable positions in projects
A series of real estate brokerage firms depending on which own convenient sites; prices of other foundations
bank loans are facing two horns of a dilemma. These dropped to under 15 million VND/m2. Section A – General
In general, most projects’ prices fell over 60% Market Information
firms still have to pay staff salary and broker fees
compared with the extremely hot period. In neighboring completely presents the
every month. Additionally, some firms got into debt whole market with hot
because they took on land plots for investment. A areas of Thu Thiem new urban area, reduction speed of news, foreign
large number of real estate brokerage firms are land price is partly slower than in Saigon South new investment, real estate
selling off their speculative land plots any way urban area. company, real estate
possible. The current “frozen” real estate market has Meanwhile, prices of apartment buildings have been new developments and
pushed many real estate agents into bankruptcy going down. At transaction floors, the number of flats all necessary legal
danger and cause delays for many construction offered for sale and consignment has went up news.
projects. Ha Tay Department of Planning and substantially; however there have not been any buyers Section B – Research
Investment shows that until now around 30 projects, even though the prices decreased by nearly 50%. Results & Statistics
provides market
mainly real estate business projects registered or Regarding high-class projects, the reduction level is statistics including
implemented for investment, have still been higher. Nonetheless, a series of high-grade apartment pricings of
deadlocked. In addition to difficulties on premises, building projects in District 2, Binh Thanh District… developments, market
prices, construction materials, it is the indifference to invested by foreign companies were offered for sale prices and construction
projects that makes many investors to pay less without any announcement about prices. materials prices, real
attention to projects than before. estate overall statistics,
newly announced
developments every
A2-REAL ESTATE FOREIGN INVESTMENT week and month,
approved developments
3. Another Accor hotel to Source: Vneconomy 4. Banyan Tree increases Source: SaiGonTimes for construction and
be opened in Hanoi its investment into Laguna VietRees’ forecasts on
08 Jun, 2008 08 Jun, 2008
Hue the market and VN-
Index stats.
French-owned Accor Hotel Management Corporation Thua Thien - Hue Provincial People’s Committee
and Ha Noi Tourism Corporation and SIH Investment granted Enda Pte. Ltd. Company (a subsidiary of Section C – Ultilities &
Speciality News
Group from Singapore started construction of Banyan Tree Holdings Ltd. Group - Singapore)
consists of useful
Novotel Hanoi on the Park hotel on 06/06/2008 at permission to invest into construction of Laguna Hue selected articles,
295 Le Duan, Hai Ba Trung District, Hanoi. Tourism Area worth 875 million USD with the area of reports and analysis.
With total investment of 40 million USD, hotel is 300 hectares in Cu Du hamlet, Loc Vinh commune, Phu
constructed under 4-star international standard on a Loc suburban district of Chan May - Lang Co economic
site of 10.331m2 and includes 2 basements, 1 zone.
mezzanine floor, and 5 storeys. The Tourism Area comprises 7 high-ranking hotels, Joining with VietRees to
1.000 houses, international shopping-conference zones develop this weekly newsletter
Hotel is expected to welcome guests in 2010. Novotel
Hanoi on the Park is the 5th hotel managed by Accor and many other tourism works. The project is expected
in Hanoi. to be completed in 2014. Please stay tuned
with the
Real Estate
Investing Newsletter
issued by VietRees every
month. The newsletter
introduces fully legitimate
developments that are
calling for investment
and acquisition.

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This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
interested in Vietnam real estate market changes. Although the information is selected, synthesized from all reliable sources, this newsletter is only for reference and VietRees is not responsible for
the occurring damage. Please visit the website www.VietRees.com for further Vietnam Real Estate information. VietRees states clearly the original sources and dates for your convenient tracking or
getting full information. Should you need any queries or register to receive the newsletter, please contact via marketnews@VietRees.com.
Vietnam Real Estate Newsletter A35
VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 2

A3-REAL ESTATE COMPANY EVENT


5. Cantavil Hoan Cau introduces model Source: Thanh Nien 6. Tin Nghia offers Tan Bien 2 residential Source: VietRees
apartments area for sale.
07 Jun, 2008 08 Jun, 2008
Daewon-Hoan Cau Housing Development JVC, Ltd officially On 7 June, 2008 Tin Nghia Limited Co officially offered Tan Bien 2
introduced model apartments of Cantavil Hoan Cau high-class residential area for sale in Bien Hoa - Dong Nai.
apartment building project, located at 600A Dien Bien Phu, Binh The residential area is 30.817m2 large, including one apartment
Thanh District, HCM city on the last June 4th. building and 165 terraced townhouses planned with finished
The project includes 180 apartments fully equipped with luxury infrastructure.
amenities. It is the reason why experts assess the price at not The average price is around 1,5 billion VND/unit with the area of 186-
under 3,500 USD/m2. Cantavil Hoan Cau will be completed in July, 217m2. Sacomreal is the official distributor of Tan Bien 2 residential
2009. area in HCM city.

7. Savills manages Saigon Pearl complex Source: VietRees 8. Hung Anh JSC cooperates with Source: SaiGonTimes
District 5 Housing Development and
11 Jun, 2008 12 Jun, 2008
Management Company
Real estate service provider Savills Vietnam has signed a contract On June 6th, 2008 Hung Anh Construction and Investment Company
with Vietnam Land SSG to manage the latter’s Saigon Pearl signed a cooperation contract with District 5 Housing Development
Complex - 92 Nguyen Huu Canh, Binh Thanh District, HCMC on and Management Company to establish Hung Anh 5 Real Estate
June 10th 2008. Business Investment Co, Ltd with the charter capital of 90 billions
With the area of over 10 ha and the total investment of more than USD.
500 millions USD, this complex comprises 2,000 high-grade Besides its functions including construction of civil projects and real
apartments, 5 star hotel, high-rise office building, trading center estate brokerage,…Hung Anh 5 also focuses on business
and shopping area…Savills will provide professional management development of ecotourism projects. Both Hung Anh Company and
services which meets international standards. Hung Anh 5 are affiliated companies of Sacobank.

A4-REAL ESTATE DEVELOPMENTS NEWS


9. Nam Long launches An Vien Source: DienDanDoanhNghiep 10. One 21,2-hectare housing area to be Source: Thanh Nien
apartments for sale built in Hoc Mon
07 Jun, 2008 10 Jun, 2008
Nam Long Investment JSC has officially inaugurated sample HCMC People’s Committee licenced Van Phuc Gia Real Estate
apartment and announced the sale of An Vien apartments, Ward 7, Company to invest in construction of housing area in Hoc Mon town,
Tan Thuan Dong, District 7, HCMC. An Vien apartment area Hoc Mon District in early June, 2008. Van Phuc Gia Company will
covers an area of 28 hectares, comprising 3 blocks of 9-storey negotiate with land users by itself when starting this project.
buildings with over 240 units which each is 70 - 75 square meters
large. Ground floor and mezzanine are used for public works. From After 12 months since approval date, if investor has not decided
the second to ninth floors, there are 28 apartments of all types for about land assignment or land-using purpose change, this project will
each along with penthouses on the highest floor. be taken back.
11. STN CORP invests 600 billion VND in Source: VietRees 12. One more resettlement area to be built Source: Ha Noi Moi
Mang Den ecological area in Long Bien District.
12 Jun, 2008 13 Jun, 2008
Saigon-Tay Nguyen Investment JSC( STC CORP) has registered Afternoon 12th, June Hanoi planning and Architecture Department
for its investment of 600 billions VND in Mang Den Ecological Area and Long Bien People’s Committee officially announced and handed
project. over detailed planning of resettlement area in Giang Bien ward, Long
Mang Den – KonTum Ecological Area includes many services Bien District. Hanoi People’s Committee assigned Urban and
premises such as: 50 resort villas, animal-caring area in natural Housing Development and Investment Company to be investor of this
forest and culture villages of ethnics minorities in Tay Nguyen. project. Built on a site of 218,178 m2, this project includes low-rise
blocks, 15 - 20 storey apartment buildings, schools, trading center…

Insightful Real Estate Market Information And Research: Please contact VietRees, the professional real estate researching and consulting company in
Vietnam. We specialized in inspecting demands and performing behavioral analysis on current customers, targeted customers and potential customers in the
real estate business sector in order to assist and advise real estate companies developing a perfect business and marketing plan that succeeds in satisfying
customer demands to its best. Furthermore, VietRees carries out a wide variety of researches including possibility analysis, competition analysis, media
marketing analysis and real estate valuating services.

Sponsor:

This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
interested in Vietnam real estate market changes. Although the information is selected, synthesized from all reliable sources, this newsletter is only for reference and VietRees is not responsible
for the occurring damage. Please visit the website www.VietRees.com for further Vietnam Real Estate information. VietRees states clearly the original sources and dates for your convenient
tracking or getting full information. Should you need any queries or register to receive the newsletter, please contact via marketnews@VietRees.com.
Vietnam Real Estate Newsletter A35
VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 3

A5-LEGAL NEWS
13. The possibility of granting Source: Vneconomy 14. The Fourth Draft Source: DienDanDoanhNghiep
construction permit through Internet amendments and supplements
10 Jun, 2008 11 Jun, 2008
of Land Laws 2003
Ministry of Construction expects to grant construction permit and Ministry of Environment and Resource has officially announced The
certificate for construction practice via the Internet in 2009 or 2010. Fourth Draft for amendment and supplement to some provisions of
Land Laws 2003.
With this granting, people can visit websites of management offices
to fill necessary information in available sample forms, and then In this draft, there are 60 provisions which need amending and 6
send them to authorized offices. Authorized offices will receive this provisions which need supplementing, compared with previous times.
information and provide guidelines, make an appointment for It is noticeable that the Provision 57 about regulations on land pricing
bringing concerned papers which are impossible to be submitted and land-price assessment is amended and supplemented. Besides
through Internet to management offices. the organization of land pricing, there is an organization of land price
assessment, which aims to ensure the objectiveness in land-price
At present, there are 40 local departments of construction assessing. Two organizations are established according to decision
implementing the granting of construction permit via the Internet. of Provincial People’s Committee. Additionally, Clause 3 of Provision
According to statistic of Ministry of Construction, there are 26,000 57 regulates that organizations or individuals who want to do service
certificates issued in the past time. There are sample forms of business in land pricing should include these following conditions:
some other administrative procedures online now. - Enterprise or cooperative should be established with its legal capital
and is registered according to regulations.
- At least two people should be granted the certificate of practicing
land-price assessment by Ministry of Environment and Resource.

Sponsor:

This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
interested in Vietnam real estate market changes. Although the information is selected, synthesized from all reliable sources, this newsletter is only for reference and VietRees is not responsible
for the occurring damage. Please visit the website www.VietRees.com for further Vietnam Real Estate information. VietRees states clearly the original sources and dates for your convenient
tracking or getting full information. Should you need any queries or register to receive the newsletter, please contact via marketnews@VietRees.com.
Vietnam Real Estate Newsletter A35
VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 4

SECTION B – RESEARCH RESULTS & STATISTICS


B1. TOP COUNTRIES AND PROVINCES TO INVEST IN VIETNAM B4. APARTMENTS AND DEVELOPMENT LANDS PRICES
Updated on information from ACBR, Van Phat Hung, Hung Thinh, Phuc
Duc, Tuoi Tre Newspaper and developers (VietRees gathered by direct
Only have 11 surveys), listed prices can be original prices or transfer prices at current or
developments however at one week prior from the date this newsletter is issued.
Virgin Islands has Price (million
District Area (m2)
VND/m2)
+/-
invested over 2 billion
USD. The runner-up is Apartment building - HCMC
the United States with Horizon Tower 1 106 33
9 developments and Preche 2 154 38,5 -
1.3 billion USD. Korea Nguyen Phuc Nguyen 3 84 26
has the most Constrexim Square 4 81 21 -
developments with 47
Phu My 7 114 21,5 -
developments and
almost 350 million Sky Garden 2 7 89 28,5 -
USD in investment Carina 8 99 16,5
[

capital. Phu Tho – Thuan Viet 11 66 26,5 +


Thai An - Quang Trung 12 72 13 +
B2. HCMC RENTAL PRICES TO BE RANKED Hanh Phuc BC 80 12 -
As of current, Ho Chi Minh City (HCMC.) is ranked at 6th in Asia and 10th in the world Tan Kien BC 83 9,5 -
on the list of most expensive house leasing fees cities. The leasing fee in HCMC., in Dat Phuong Nam BTH 105 27
general, is more expensive than Paris (ranked at 11th) and Shanghai (ranked at 12th), Development land lots – HCMC
and only after Singapore (ranked at 5th) in the area.
An Phu – An Khanh 2 200 20,5 -
6 out of top 10 cities in the list are in Asia, these are: Mumbai (6th), Seoul (7th), Him Lam – Kenh Te 7 200 50
Singapore (7th), HCMC. (10th), Hong Kong, and Tokyo. The rest of the top are An Thien Ly 9 110 13 +
Moscow, New York, London and Caracas. The average leasing price of a 3 bedroom
Gia Hoa 9 140 11,5
apartment in Asia is about USD 3,820 while it is around USD 2,950 in the world. Hong
Kong is still in the highest ranking; however, the gaps among the Asian cities are Phuoc Long B 9 320 13
shortened. Hai Yen BC 100 13
The lack in supply of apartments for rent meeting international standards appears to Vinh Hoang HM 100 8
cause the increase in leasing price in HCMC. Constrexim NB 160 6,0
Source: ECA International Phu Xuan NB 125 7,5
Thanh Nhut NB 126 11 -
B3. VN-INDEX Apartment building - Ha Noi
Chelsea Park CG 98 25,5 -
Vimexco CG 74 25,5 -
VIP CG 245 29
M5 DD 149 28
Thai Thinh Plaza DD 114 27,5
Hong Lien TX 77 17
Nang Huong TX 117 13,5
Trung Van TX 87 16
Development land lots Province
My Phuoc 3 BD 300 2,5
Phu Hoa 1 BD 350 7
Vinh Phu 1 BD 207 5,5
Lan Anh 2 BR-VT 87 2
Wind Hill BR-VT 180 5
Source: Vietstock – Up to date 13/06/2008
Phu An DNI 107,5 2

B5. ANNOUNCED PROMINENT REAL ESTATE DEVELOPMENTS DURING THE LAST 4 WEEKS
Week 4 – May 2008 Week 4 (continued) – May 2008 Week 1 – June 2008 Week 2 – June 2008
HCM Intresco 13E RA (D.7), Phu Loi 2 AP Vinh Loc B Commune RuA Vuon Dua Golf Courses and RA Van Phuc Gia Company HA
City (D.8), Khai Hoan AP (D.11) (B.Chanh), Blooming Park (D.2) (D.9) (H.Mon)
Other Da Nhay Resort (Q.Binh), Cau Sat Ho Tram Strip TA – Rung Duong Raffles Residence AP – Indochina Novotel Hanoi on the Park Hotel
Areas IA – Commercial Center Hoi Phu – Laguna Beach Resort (V.Tau), Riverside Towers Complex – True – Long Bien District RuA
Quan doan 3 RA (G.Lai), 5-star Inexim Building (D.Lak), Tay Son Friends Park Complex (D.Nang), (H.Noi), Laguna Hue TA (TT-
Hotel Bo Y – Tay Bo Y IA – An Thinh Complex (H.Noi), Nam Hoang Vung Bau TA (K.Giang), Hue), Mang Den Ecological TA
IA – Dong Duong IA (K.Tum), Ha Đong 1 IA (L.Son) Commercial Area B Vinh Long (Kon Tum)
Linh RA (Đ.Nai) (V.Long)

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This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
interested in Vietnam real estate market changes. Although the information is selected, synthesized from all reliable sources, this newsletter is only for reference and VietRees is not responsible
for the occurring damage. Please visit the website www.VietRees.com for further Vietnam Real Estate information. VietRees states clearly the original sources and dates for your convenient
tracking or getting full information. Should you need any queries or register to receive the newsletter, please contact via marketnews@VietRees.com.
Vietnam Real Estate Newsletter A35
VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 5

B6. APPROVED PROMINENT REAL ESTATE DEVELOPMENTS IN HO CHI MINH CITY


May: 279 - No Trang Long AP (D. Binh Thanh), N.V.T Company HA (D. Thu Duc), June: Vinh Loc B RA (D. Binh Chanh), Van Phuc Gia Company HA
Phu Loi 1 AP - Binh An RA (D.8), Intresco 13E RA (D.7), Vuon Dua RA (D.9) (H.Mon), 38,4ha RA (D.2), Hung Phu Company HA (D.9)
*RA: Residential Area, AP: Apartment Building, HA: Housing Area, RuA: Reurban Area, TA: Tourism Area, IA: Investment Area.

B7. REAL ESTATE MARKET FORECAST


* The real estate market at the moment is in the downturn, in another word, nearly frozen. The number of new projects on home and ground
base construction continues to fall during the last 4 months. Some existing projects have to postpone announcement of the next sales period
due to the lacking of buyers. Meanwhile, some big developers still keep purchasing houses at announced price to protect their prestige. The
market is much tougher when (1) the economic is in high inflation, (2) banks raise interest rates, and (3) the price of construction material
keeps rising.
* However, according to foreign analysts, the real estate market is still a potential investment channel. Offices, commercial centers, hotels and
high-class apartments are the goals which foreign real estate investors are aiming at.
* According to the Department of Land Survey of HCMC, in the next 5 to 10 years, with the rapid urbanization, the city must have 100,000
new housing units each year to meet the demand. However, the city’s Construction Department estimates that just 50,000 units are being
built each year. That means only 50% of demand is satisfied. The continuous rising in land price inhibits the new construction of separate
houses and shifts the demand to apartments. This has proven that the demand for new apartments does exist and will be much more
pressing in the coming time. Overcoming the temporary obstacles; the market will be more stable, professional and transparent.
* Note: Real Estate Market Forecast Information is only updated every 4 issues (after 1 month).

B8. CONSTRUCTION MATERIALS MARKET PRICES REPORT B9. CONSTRUCTION MATERIALS MARKET PRICES
Allowed by the Ministry of Construction, all cement manufacturers Type of goods Price
Unit
have increased the wholesale price by VND 130,000/ ton. Ha (Source: HCMC Department of Finance) (VND)
Tien 1, Cam Pha, Holcim and Cotect in turn increase at VND Ha Tien Cement PCB40 50kg pack 82.000
1.2m, VND 1.185m, VND 1,23m, and VND 1.185m per ton. After
Sao Mai Cement PCB40 50kg pack 80.000
the adjustment, the supply in the market appears to be more
adequate. The recent fever in the construction materials market is Cam Pha Cement PCB40 50kg pack 75.000
due to the fast raising in demand together with the speculation Steel bloom Ø6.8 Viet Nam CT3 kg 17.740
from the consumers in the fear that the price will rise sharply after Tole (metal sheet) squared waves shape –
June. m 59.400
K1.07m, 3 dem
The supplies of cement and clinker transported from the North to Binh Minh asphalt tube 27 x 1,8mm m 6.050
the South of Vietnam will increase up to 200,000 tons. In June,
B40 iron net 1,2m in height, diameter 3mm m 39.600
400,000 tons of cement is expected to be shipped to the South
market. The price is forecasted to be stable in the coming time. In Imported architectural glass (glazing) 5mm m2 115.000
HCMC. , the prices are still high even where there’s no lack in Dong Nai brick ingots 180x80x80 Tuynel brick 1.540
supply. Vitaly ceramic tiles 30 x 30 (dark-colored, grade 1) m2 62.000
Since the demand for steel in construction is getting higher and
Stone 1x2 m3 221.500
prices keep rising, infringes in steel purchasing are much more
popular. Among these, smuggling, tax evasion, and cheating on Stone 2x4 m3 195.000
goods origin… are most common. Selling wrong types of ordered Sand m3 133.500
goods and reducing goods sizes of approximately 1mm in Sand (base for concrete) m3 180.000
diameter are also popular.
Bach Tuyet house paint (Interior) 3.5l barrel 71.800
Edited by VietRees Bach Tuyet house paint (Exterior) 3.5l barrel 79.500

Sponsor:

This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
interested in Vietnam real estate market changes. Although the information is selected, synthesized from all reliable sources, this newsletter is only for reference and VietRees is not responsible
for the occurring damage. Please visit the website www.VietRees.com for further Vietnam Real Estate information. VietRees states clearly the original sources and dates for your convenient
tracking or getting full information. Should you need any queries or register to receive the newsletter, please contact via marketnews@VietRees.com.
Vietnam Real Estate Newsletter A35
VietRees – Vietnam Real Estate – Web: www.VietRees.com – Email: Info@VietRees.com Week 2 – June, 2008
A member of:
NEWS BULLETIN FOR PROFESSIONAL REAL ESTATE INVESTORS, PLANNERS, DEVELOPERS AND MARKETERS

English Edition Editorial Board: VietRees Market Information Department and RENOW Group Company – Renow.com.vn
Page 6

SECTION C: UTILITIES & SPECIALITY NEWS

C4. REAL ESTATE MARKETING NEEDS TO BE MORE


C1. REAL ESTATE BROKERAGE TRAINING CENTERS
PROFESSIONAL
Under the Law on the Real Estate Business, from January 1, 2009, every According to a study of VietRees on the current state of
individual, organization authorized to offer real estate services is required to real estate marketing, only a few business firms have a
have a working license. The first 9 competent entities that are authorized to methodical professional approach to the market while the
grant licenses are: (1) Hoa Phat Real Estate Joint Stock Company, (2) Real majority is still confused in finding a proper way to
Estate Transaction Center of The Ha Noi Department of Resources – advertise their real estate to target customers.
Environment and Real Estate, (3) Vietnam Valuation and Finance Consultancy
Company, (4) Economics Administration Research and Training Company, (5) Without a suitable marketing strategy, an enterprise can
Investment and Construction Joint Stock Company 579, (6) Vietnam IEC Joint waste their source, erode their brand and make their
Stock Company, (7) Business Promotion and Training Center of Davilaw Patent, business activities less effective. A delay in selling out
Trade Mark & Copyright Joint Stock Company, (8) Economics and Business project units can cause difficulties in construction
Training and Consultancy of Research Institute, Ministry of Industry and Trade, process, reduce the profit and even make a loss as the
(9) Tan Viet College of Economics and Technology, Education and Training term to pay bank interests lasts longer.
Department of Ho Chi Minh City. At the present time, projects are normally advertised to all
Those are the competent authorities who are allowed to opening courses and types of customers at the same time. For many
granting licenses in real estate brokerage, real estate appraisal and real estate enterprises, projects’ marketing just simply means
supermarket operation. delivering leaflets, name cards and newspapers
advertisements which are similar in words and designs.
C2. FEATURED ARCHITECTURAL DESIGN COMPANIES This way of “marketing” makes no attraction to the
(1) SWA, USA, www.swavietnam.com, typical projects: The Landcaster, Nha customers in each certain market segment.
Trang Center, Saigon Pearl Villa, Hoan Cau An Phu, SSG Villa Specifying clearly the target market and market
(2) Ong&Ong Co., Ltd., Singapore, www.ong-ong.com, typical projects: Blue segments and having deep knowledge on the
Diamond, VRG Office building, Fico Tower, River segments are the foundation of a successful
Garden Tower, The Everich marketing strategy. Real estate investment and
(3) Surbana Vietnam, Singapore, www.surbana.com, typical projects: Sunrise construction enterprises should pay more attention to
city, Big C An Lac, Tan Tao Residence, Me Linh New Township - Vinh Phuc, planning marketing strategies and doing marketing
Nhon Đuc Water Town – Nha Be, HCM research to understand its customers and approach them
(4) RSP Vietnam, Singapore, www.resp.com.sg, typical projects: The Vista, directly. The enterprises can outsource marketing
HCM research activities in case the internal resource cannot
afford.
(5) Archiects 61 Pte., Ltd., Singapore, www.a61.com.sg, typical projects:
Kenton Residence, Vinataba Masterplan, HCM Once understanding the target customers as well as their
(6) DP Architects Pte., Ltd., Singapore, www.dpa.com.sg, typical projects: Villa particular requirements, enterprises can at the same time
Riviera, Saigon Sport Center City, Phu My Condominium, BIDV Tower, Saigon implement these tasks:
M&C Tower (1) Setting and following plans on customer searching,
C3. REAL ESTATE FOR THE LOW INCOME customer approaching, and customer service. Advertising
only takes effect when it is suitable with the receivers’
Thousands of apartments for the low income are now coming soon. information acquiring way.
* Sai Gon- Gia Dinh Real Estate Joint Stock Company and Hoa Binh Phu Yen (2) Specializing sales staff to meet customers’ specific
Development and Investment Joint Stock Company have cooperated in building requirements and respond to their specific enquiries.
a 15 floor condominium named Thoi An with 1,000 units on an area of 15.1 ha
in District 12 for the low income. (3) Observing other competitors’ projects and market
* Construction and Investment Company 8 (CIC8) will invest about 10,000 situation to adjust plans when needed. The most
apartments for the low income from the land fund of 8 projects all over the important is that all the movements must be in
nation in the next 5 years. accordance with each other and create a different value
for the target customers.
* Keppel Land and Tien Phuoc Company will build 1,900 apartments on 17.3 ha
resettlement area at An Phu and Binh Khanh Ward, District 2. Besides, constantly building and enhancing enterprise
* HCMC House Development Fund has been accepted by its People’s image in the mind of target customers is always the
Committee on the project of home building for the low income on an 11.749 ha necessity and priority of all investment decisions.
at Hiep Thanh Ward, District 12. Why don’t you act now to show your difference and
* HCMC People’s Committee has accepted to advance VND 50.5billion (approx. solidify your position in the market!
USD 3m) for the project of Vinh Loc B residential area with hundreds of VietRees, 2006-2008
townhouse and 40 blocks of condominiums on a 30 ha area in Binh Chanh
District, providing inventory for resettlement programs.
VietRees, June 2008

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This is a weekly newsletter issued by VietRees – Vietnam Real Estate. This is shared with partners, clients, members (registered) and internal VietRees together with those who are concerning or
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