• Vision/Mission Proposed - Aileen

• Time context- Aileen

• Viewpoint – Person and position Only do not explain too much

• Statement of the Problem (Major and Minor)- Aileen

• Statement of Objectives (Long and Short term) – Jonathan/Jeremy

• Areas of Considerations (Highlights only)

SWOT analysis- Yohann

EFE- Bart

IFE- Aileen Joannah

IE- Jonathan

• CPM - factors and ratings – Joannah/ Aileen

• Financial Analysis – Highlights materials to ACA/Decision Matrix – Janina

• Industry Analysis – Products summary, details if relevant to the case. -Joannah

• Channel of distribution- Jonathan

• Industry Size – Chart - Jonathan

• Competitors- Jeremy

• Competitors Strategy – only one that is obvious as their strength - Jeremy

• Market Share (Pie chart) - Jonathan

• Market Segmentation – Demographic profiling- Jonathan

• ACA, Pros and Cons

• ACA 1 Yohann

• ACA 2 Yohann

• ACA 3 Janina

• Decision Matrix - Janina

• Recommendation- Bart

• Conclusion – Highlights- Bart

• Detailed action plan- Bart/ Jeremy