try

{
if (pVal.BeforeAction && pVal.MenuUID == "SBOAddonProject1.Form1")
{
Form1 activeForm = new Form1();
activeForm.Show();
}
else if (pVal.BeforeAction && pVal.MenuUID == "SBOAddonProject1.UDOForm1")
{
Application.SBO_Application.Menus.Item("UDONAME").Activate();
}
}