L�.

Listen
E�.Empathize
A�Apologize
D�Do what the customer need
S�Stand by your promise
STRATEGIC ANALYSIS
DIFFERENTIATION
SEGMENTATION
TARGETING
POSITIONING
SEGMENTATION
Geographic
� Region � dominos outlets in different countries is a way of segmenting their
market
� according to region and finding out potential markets.
� City � they also segment the cities as class i, class ii, metros, small towns.
Demographic
� age � under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. �
family income � lower middle class, middle class, upper middle class, high class
TARGETING
Dominos pizzas have target the families who like to go out for dinner once in a
week.
� They also target teenagers of school.
� Spending habits of college freshmen also indicates a high percentage of money
being spent on non-essential items.
� Pizza Hut has made delivery services for those customers who like to have pizzas
in their home with their families or friends.
POSITIONING
Uniqueness & Taste.
Varieties
MARKETING TACTICS (4P�s)
PRODUCT
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages
Choco lava

PRICE
PLACE
Dominos has distributed in 4 part
NORTH REGION
SOUTN REGION
EASTERN REGION
WESTEN REGION

PROMOTION
Customers can order their pizzas
by calling a single countrywide Happiness Hotline 1800-111-123. In fact,
Delivering in 30 minutes
GIFT COUPON
Advertising Tv Ads. Newspaper Hungry Kya?�, Khushiyon ki Home Deliver
SALE PROMATION
Bogo
Corporate discount
PERSONAL SELLING
Door handling

FACTS
More than 70%�of the items on Domino's menu are new since�2008.
There are more than�34 million ways�to create a single Domino's pizza.
Pepperoni is the most popular Domino's pizza topping in the U.S., followed by
sausage, bacon, mushrooms and pineapple.
Breadsticks were the first national nonpizza menu item offered at Domino's, in
1992.
Domino's World's Fastest Pizza Maker Werner Lomker can make three large pizzas in
just 57 seconds.
Domino's is�93% franchise-owned in the U.S.
Domino's has nearly�800 independent franchise owners�in the U.S.
Domino's delivers more than�2 million pizzas a day�worldwide.