MX

#SUPÉRAME
Issue
The company spent over $20,870 to set
up an online food shopping platform and
service that resulted in only a 6% of
clients using during the 2 two months.
Insight
Their target, Amas de Casa are not going
to change their shopping habits. Instead,
a new target, IAC men are eager to try
new consumption models.
Challenge
68% of them do not buy food
because they prefer to go 1-3
times/month to get food from
their mothers.
Big Idea
To c h a l l e n g e t h e m t o b e a s
independent as woman by inciting
them through #SUPÉRAME. Walmart
will give them the solution.

1. HIJACKING GQ MAGAZINE 2. OOH & Digital (paid & owned) 2. SM Challenge & PR

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