© InMobi, 2018

&

Swiggy partners with InMobi to drive high-

quality user acquisition In India
 © InMobi, 2018

PERSONAS
TARGETED ON NETWORK

Data Savvy Shopping

Audience Enthusiasts

Millennials
OBJECTIVE
Upscale residence Business Park
Drive high-quality app
dwellers Employees
installs at scale across the
top 7 metro cities in India.

SEVEN MAJOR CITIES

STRATEGY
InMobi helped Swiggy employ
a data-driven strategy to
achieve the user acquisition Delhi
goals on mobile

Kolkata

Pune
Hyderabad

Mumbai

Bangalore Chennai

www.inmobi.com @InMobi fb.com/inmobi

 © InMobi, 2018

1 APPOGRAPHIC TARGETING
Drive user engagement at
scale on popular apps such
as Airtel Wynk and Truecaller

InMobi worked with

Swiggy to showcase
the app’s value
proposition to target
audiences using:

§ Audience
insight 2 TIME TARGETING
Reach users when most
§ Advanced engaged on mobile - end of
targeting week, afternoons and nights

§ Predictive Swiggy
Primetime
Swiggy
Primetime

Marketing

InMobi also
leveraged it’s
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polygon
mapping
3 LOCATION TARGETING
technology Reach audiences in and around malls, tech parks and
to deliver mobile upscale residences with high accuracy, zero-spillage
ads with high Upscale Apartment Shopping/ Food Tech Park Employees/
precision within Residents Enthusiasts Millennials
cities, thereby
improving ROI of
the campaign.

ADARSH PALM RETREAT PHOENIX MARKET CITY EMBASSY GOLF LINKS

www.inmobi.com @InMobi fb.com/inmobi

© InMobi, 2018

InMobi used innovative creative

to improve user engagement and
conversions.
2.6x
Higher installs
driven
Cinemagraph
Creatives for an enhanced
visual experience

17%
Lower cost
per install

Animated GIFs
To engage the users
effectively

6%
Lower cost
per user
acquired

Landscape
Video
www.inmobi.com @InMobi fb.com/inmobi