The Operational Plan

 Product planning and development- prepare programs for the phasing-

out identified and obsolete or past the peak of their life cycle. Prepare
programs for the modification of existing products and the development
of the new ones.

 Market planning- geographical areas to be serve, type of customer to be

sought, products to be sold to introduced and discontinued, quality of
the product to be marketed, pricing strategy to be used, channels of
distribution to be used, selling methods, w/c products are to receive
priority in terms of sales effort & advertising.

 Production planning- is
the planning of production and manufacturing modules in a company or
industry. It utilizes the resource allocation of activities of
employees, materials and production capacity, in order to serve
different customers.

 Manpower planning- also called as Human Resource Planning consists

of putting right number of people, right kind of people at the right
place, right time, doing the right things for which they are suited for the
achievement of goals of the organization.

 Organizational Planning- Process of identifying

an organization's immediate and long-term objectives, and formulating
and monitoring specific strategies to achieve them. It also entails
staffing and resource allocation and is one of the important
responsibilities of a management team.

 Financial planning- is the task of determining how a business will afford

to achieve its strategic goals and objectives.

 The short-term plan- involves processes that show results within a year.
Usually associated with annual budget.