Business and Legal Ethics (LMG 18)

Course Outline

I. Business ethics and corporate governance

a) Meaning and definition of ethics and business ethics
b) Nature of ethics
c) Sources of ethics
d) Definition of business ethics
e) Ethical business performance
f) Importance of ethics in business
g) Factors influencing business ethics

II. Ethical aspects in marketing

a) market research
b) market audience
c) pricing ethics

III. Ethics in advertising and promotion

IV. Approaches to ethical decision making
a) utilitarian
b) moral rights
c) universalism
d) cost benefit

V. Corporate Governance
a) commonly accepted principles of corporate governance:
1) rights and equitable treatment of shareholders
2) interest of other stakeholders
3) role and responsibilities of the board
4) integrity and ethical behavior
5) disclosure and transparency

b) mechanism and control

1) internal corporate governance controls
2) external corporate governance controls

c) importance of corporate governance

VI. organization for economic cooperation and development

a) rights of the shareholders
- the corporate governance should protect the shareholders’ rights
b) equitable treatment of shareholders
c) role of the stockholders in corporate governance
 d) disclosure and transparency
e) responsibility of the board

VII. Corporate governance mechanism

a) anglo American model
b) german model
c) Japanese model
d) Indian model

VIII. Unethical behavior and root causes

a) primary traps
b) personality traps
c) defensive traps
d) executive tactics
e) obedience to authority
f) psychological traps

IX. Corporate social responsibility

a) potential business benefits
b) human resources
c) risk management
d) brand differentiation
e) license to operate
f) CSR and the nature of busines