BENCHMARKING FORMAT

SERVIMOS

CLEANING AND MAINTENANCE COMPANY

AUTHORS

IVÁN JAVIER CAICEDO

JENNY CARDENAS BAUTISTA

ELSA TORRES AVENDAÑO

ALEJANDRO RAMIREZ SALGADO

NATIONAL LEARNING SERVICE SENA

TECHNOLOGY IN MARKET MANAGEMENT

November

2018
 2

BENCHMARKING FORMAT

MAIN ASPECTS OF COMPETITION

COMPETITION

My company provides a Clean Break offers the most sinplicated

better service in cleaning services to obtain.
Product
the home than Clean
Break.
All services in my Clean Break has the most expensive
company are cheaper services.
Price
than the others.
My company has clearer Clean Break has the most complicated
sales systems than Clean sales systems among all other
Sales systems
Break. companies.
“Servimos” offers forms Clean Break has the fewest payment
of payment easier than systems in the city.
Payment systems
others.
My company is more The advertising of Clean Break is the
interesting in TV most lax and meaningless of all TV.
Advertising
advertising than Clean
Break.
Servimos has more Clean Break preserve the oldest
innovative promotion. mechanisms to more promotions.
Promotion
My company is closer to Clean Break is the farthest part of the
the center of the city city.
Location
than Clean Break.