(5) Uncertainty of Demand Curve: Demand curve is uncertain under oligopoly.
Demand curve is perfectly elastic under perfect competition. It means a firm can sell as
much of the commodity at the prevailing price as it desires. Selling more or less of the
commodity will have no effect on the demand curve. Demand curve of the firm is certain,
Demand curve of a monopolist is also certain because he has no competiton. In case of
monopolistic competition also a firm's demand curveis certain. However, démand curve of a
firm operating under oligopoly is uncertain, itis so because the changes effected by tin price
are very much influenced by similar changes made by other firms. It cannot therefore be said
with any amount of certainty, that with fall in price demand must increase and with rise in
Price demand must decrease. Under cligopoly, the firms face Kinked demand curve; as
shown in Fig. 1, Such a demand curve has two segments, DDi demand curve has a kink at
point , Demand curve isalso known as average revenue (AR) curve. Upper segment of AR
curve from point ‘K’ is more clastic, It implies that when one firm raises its price, the other
firms keep their prices unchanged. Thus, when one firm alone will effect change in price,
then there will be considerable change in its sales. Lower segment of AR curve from point K,
ie,, KD; represents less elastic demand. Itimplies that when one firm reduces its price then
all other firms in the market also reduce their prices. When all firms reduce prices, then
there will be no increase in the sale of any one firm, rather all firms may find a very small
increase in their sale. Both these segments of average revenue curve forma kink at point K.
When average revenue curve is kinked then its corresponding marginal revenue
curve is DPRM, It is shown in Fig. 1, that because of kinked average revenue curve, its
corresponding marginal revenue curve becomes discon-
tinuous at ’ level of production or at the level of kink. PR
portion of marginal revenue curve which is below point ‘K’
shows discontinuity. DP portion of marginal revenue curve
which is below the more elastic portion DK of the average
revenue curve, is positive. It proves that if a firm lowers its
price, its total revenue will increase. On the contrary, RM
portion of marginal revenue curve which is below the inelastic
portion KD; of the average revenue curve, is negative. It means
thatifa firm lowersiits price, its total revenue will not increase.
PR gap in the marginal revenue curve arises because average
revenue curve has suddenly changed from more elastic to
inelastic curve.