Hong Kong

30-31 August 2001

Hong Kong Convention and Exhibition Centre • Hall 5B

CATALOGUE AND SUPPLIERS GUIDE

E X H I B I TO R S / S P O N S O R S

SOLUTIONS SPONSOR

TM

GOLD SPONSOR SILVER GLOBALISATION

SPONSOR SPONSOR
REGISTRATION CONFERENCE SPONSOR
SPONSOR HARDWARE SPONSOR

M E D I A PA R T N E R S

Technology is to Improve Education

Information is for Equal Opportunities
 welcome
The rate of adoption of eLearning solutions by mainstream
business and education has never been higher: the number
of eLearning companies present in the global eLearning
market tripled last year and over 100 million people have
started eLearning worldwide.

However such explosive growth brings the danger of

unfulfilled expectations and unviable solutions for Asia’s
growing population of e-learners.This outstanding
CENTRA AD international conference is dedicated to providing you with
practical, proven approaches and sensational new solutions;
FILM SUPPLIED through a carefully structured, objective and interactive
conference programme we want to help you select and build
viable eLearning solutions in Asia today.

The conference features: top international keynotes on hot

subjects like the ROI of eLearning and Future trends,
moderated round table debates, case study and strategy
presentations organised into four moderated seminar tracks
with expert panels. Specifically we have brought several
brand new and important Asian Case studies to the
programme, presented by leading regional experts.

You can save a great deal of time and trouble by attending

this balanced and rich conference.

Sally-Ann Moore
Conference Director
 s
nt
t e
con
Our eLearning Services help you improve
the agility of your people and organization
in an environment of rapid change.
4 Floorplan

May the most agile win.

6 Conference programme

Exhibitors
1 (in alphabetical order)

3 Speaker faculty

www.dc.com
©2001 Deloitte Consulting. All Rights Reserved.
 EXIT

DN 12
UP
E11 E12 Main
H8
F
M G3 Entrance
UP
13 DN STORE
H7
D SER COUNTER

EXIT EXIT EXIT

H6

27 A5 A4 A3 A2
Smile 1
Technology Smart Force A1
Sun Microsystems Docent SkillSoft
25 Deloitte
Net
Dimensions
Cathay 2
Pacific

MDC

4
H12
A6 B6 B5 B4 B2
floorplan

New 3
Hewlett Packard Affirm
Modern TTS Score B3 B1
Education Technology Auralog
E7 B8 B9 Saba
B7 Cyber IBM 4
Eastern Wisdom Lotus
Purpletrain Opera
Technology

E8
Restaurant
and Cafe
CS1 CS2 C3 C2 C1
Jones HK
Exit University HKIHRM Education
Docent
Press Office
Seminar Speakers Room
Room

business software
IT’S A DIFFERENT KIND OF WORLD.
Solutions). This means Earthlings can learn together

More information available at lotus.com/visitmindspan

Learning Services (together known as IBM Mindspan
thanks to Lotus LearningSpace software and IBM
to plan, create and deploy an e-learning programme
LO G E N T RY, D AY 2 7: This company was able

quicker, so products and services get to market faster.

YOU NEED A DIFFERENT KIND OF SOFTWARE.

IN THE PARALLEL UNIVERSE, IT WAS IMPOSSIBLE

lotus.com/visitmindspan
© Lotus Development Corporation, an IBM Company. All rights reserved. Lotus and LearningSpace are registered trademarks of Lotus
LOTUS FOR E-LEARNING.

Development Corporation, a wholly owned subsidiary of International Business Machines Corporation. IBM and the e-business logo
TO GET EVERYONE ON THE SAME PAGE. HERE THEY FOUND…

are registered trademarks, IBM Mindspan Solutions, and Mindspan are trademarks of the International Business Machines Corporation.
one
CONFERENCE PROGRAMME

Day 1 – 30th August 2001

08:00-09:00 Visitor and Delegate Registration

Concourse, Level 5 HKCEC. Sponsored by
NetDimensions
14:45-15:30
CONFERENCE PROGRAMME

Keynote Case Study: Cathay Pacific Case

Study – keeping our feet on the ground with
eLearning!
Graham Higgins, Manager, Learning and Development
Group, Cathay Pacific Airways.

Coffee Break
09:00-09:15 Welcome Speech – Sally-Ann Moore
Conference Director & International eLearning
Consultant. Introduced by Aditya Jha, Director, 15:45-16:30 International Keynote “Human Capital
eLearning Marketing, Sun Microsystems Management”
Paul Greening,VP Asia Pacific Region, SABA

09:15-10:00 Inauguration & Opening Keynote:

The Strategic Imperative of eLearning for the
social and economic excellence of Asia
Terry Hilsberg, Founder and Director, Global
University Alliance (GUA)
10:00-10:20 Coffee Break
16:30-17:30 International Speaker Keynote:Valuing
Intellectual Capital
Debra M Amidon, author of Innovation Strategy for the
Knowledge Economy – founder and chief strategist,
Entovation.

10:20-11:10 Keynote:The Economics of eLearning

Andy Sadler,VP Worldwide Strategy, IBM Mindspan
Solutions

11:10-11:50 Interactive Workshop: Beginners Guide to

eLearning
Gary W James, eLearning Market Analyst, Interactive
Q/A session in Cantonese and English covering
Industry Overview, FAQs,Trends & statistics,
Glossary of terms.With Troy Ford, eLearning ROI
specialist from Franklin Covey Inc.

11:50-12:30 Keynote:The Future of the eLearning

Industry
Vision of Technology and solutions from Dave
Mandelkern, co-founder, executive VP and Chief
Technology Officer of Docent

12:30-14:00 Buffet Lunch

14:00-14:45 Keynote: “Cultured for the Web?”

We speak about a web culture but are we cultured
enough for the web? Dr Sam Cappleman,Worldwide
Director of Solution Services, HP Education Services,
Hewlett-Packard

6 7
 two CONFERENCE PROGRAMME

Day 2 – 31st August 2001

09:00-09:30 THEATRE 1
Interactive Workshop:Transforming
Individuals and Organizations
Chris Lonsdale, Organization Designer and Author.
THEATRE 2
Keynote: The Future of eLearning in Asia
Claudia Zeisberger, CEO TTS Asia

09:30-10:15 THEATRE 1
Keynote: eLearning in Asia-Pacific: Challenges
and Opportunities
The International Herald Dominic Scott, Director, eLearning Business
Solutions, Asia pacific Solution Development, CISCO.
Tribune is the premier international THEATRE 2
Keynote:The Rising of Life-Long Learning in
newspaper for opinion leaders and the Conscious of the people of Hong Kong
results of Hong Kong Education Web survey –
decision-makers around the world. In an
Eric Liang, CEO HKEW
era of information overload, those who
10:15-10:30 Coffee Break
both make and track decisions on the
10:30-12:30 THEATRE 1
global level depend upon the IHT as Corporate Case Studies
This track chaired by Dr Sam Cappleman from
the most complete, credible and concise Hewlett-Packard.

daily newspaper in the world. • Enterprise Workforce Development (EWD) for

over 80,000 employees – Walter Wong, Sales
Director, Asia Pacific HP Education Services,
Hewlett-Packard
• eLearning Implementation in Hong Kong – Robin
Wong, Centre Director, Hong Kong Management
Development Center
• Ensuring that the implementation of your web-
based training is a success – John Catlin, Managing
Director, SkillSoft, Asia Pacific
• Learning from corporate eLearning deployments in
Asia – enabling knowledge workforces – Julie Pearce,
Senior Consultant, eLearning Asia Pacific Mindspan
Centre of Competency (MC2)
THEATRE 2
Education on the Move in Asia Pacific.
The New School:
This track chaired by David Ross, CEO, Indelta,
Australia.

www.iht.com
9
CONFERENCE PROGRAMME CONFERENCE PROGRAMME

• Demystifying and removing the barriers of online
education and training from High School to
Vocational Training to Corporate Training and to
University – Professor David Ross, CEO Indelta
and advisor to University of Southern Queensland
• A Nationwide Open eLearning Platform for
Greater China – Lewis Chan, CEO
Cyberwisdom.net Ltd.
• The state of the eLearning industry in Singapore –
Patrick Lambe, Chief Learning Officer, Knowledge
Platform
• eLearning technology for teaching languages in
Asia – Kuen Lao, Head of Asian Market
Development, Auralog
12:30-14:00 Buffet Lunch & Exhibition Visit
14:00-16:00 THEATRE 1
Wireless eLearning Breakthroughs:
Latest case studies, experiments and technologies for
untethered learning around the world.This track
chaired by International eLearning specialist, Geoff
Ring,Academic Director, ICUS Singapore.
• Wireless eLearning technology trends, by Aditya
Jha,VP Sales & Marketing, Sun Microsystems
Education Services
• eBusiness case study: Findings from NOKIA and
INSEAD experiment with ICUS to deploy WAP
phone wireless learning in Asia. Geoff Ring,
Academic Director, ICUS
• Object oriented approach to eLearning
infrastructure design – Ray Ruff, Chief Technology
Officer, NetDimensions
• eLearning & Strategy – Jon Warshawsky, Manager,
Global eLearning Practice, Deloitte Consulting
• Blending eLearning – Maximising return for your
Investment – Steve Thomas, Asia Pacific Business
Director, Centra Software Inc.
16:00-17:00 CEO Panel – Review of the Industry’s future –
Interview & Debate, moderated by Trevor
Page, People Competency Leader, South-East
Asia, Deloitte Consulting. Panel Featuring:
Jay Shaw, Managing Director, NetDimensions; Alex
Smith,VP Asia Pacific, Docent; John Caitlin, MD
SkillSoft Asia; Aditya Jha,Director, eLearning
Marketing, Sun Microsystems; Claudia Zeisberger,
CEO TTS Asia, Paul Greening VP Asia Pacific Region,
Saba; Ms Ying Shea, CEO Go4it.com,Terry Hilsberg,
CEO NextEd and Director of GUA;Walter Wong,
Sales Director, Asia Pacific HP Education Services,
Hewlett-Packard, Lewis Chan, CEO, Cyberwisdom.net
Limited; Robin Wong, Centre Director, Hong Kong
Management Development Centre
17:00 “Last Word” Closing Ceremony

THEATRE 2
Selecting a LMS – A Buyer’s Guide
Chairman:Tim Neill, Managing Director,TNA Ltd.,
• Passengers don’t learn! By Tim Neill, International
Instructional Design guru
• Critical Success factors and Cultural
Considerations for eLearning content deployment
in China – Ms Ying Shea, CEO Go4it.com

10 11
 E X H I B I TO R S

Auralog
Innovation for Language Learning
Auralog is recognised as the world leader
in software solutions for learning and
teaching foreign languages. Created in 1987,
the company benefits from a perfect
command of new technologies, and a solid
experience acquired in both educational and professional domains.
Auralog was the first company in the world to apply speech
recognition to foreign language learning.Today, Auralog continues
its innovation by proposing new personalised and interactive
“e-learning” solutions combined with unique pedagogical support.
The Auralog product offering covers three different markets:
consumer, education and corporate. For the consumer market, two
software programmes are available:Talk to Me, the Conversation
Method and Tell me More, the Complete Solution. Designed for
teaching establishments and companies,Tell me More Pro and Tell
me More e-system are powerful solutions that run on a network.
Tell me More e-learning, a unique distance learning service,
combines the effectiveness of private courses via Internet, with the
comprehensive content of CD-ROM support.These products are
available for learning the following languages: French, Spanish,
German, Italian and British and American English (EFL) and Chinese.
Contact: Malin.Kansoo@auralog.fr

Stand No. 3

Contact:
Maria Dall
Intellinex
World Business Centre 1
Newall Road
London Heathrow Airport
Hounslow Middlesex
TW6 2RJ
UK maria.dall@intellinex-europe.com

13
E X H I B I TO R S E X H I B I TO R S

Affirm Score Limited S I LV E R S P O N S O R

EDPORT.COM – New Modern Technology
Power Your People with eLearning
Limited, Centra
Background
Centra is the world’s leading provider of
Established in May 1999, Edport.com is a
software infrastructure and ASP services for
wholly-owned subsidiary of Affirm Score
live eLearning and business collaboration.
Limited. Edport.com currently employs
Centra offers a full spectrum of
more than 40 experts in graphic design, instructional design, system
collaborative experiences including virtual
engineering, and project management, to provide complete B2B e-
classrooms, web conferences, and web meetings, designed to help
Learning solution for corporations and higher educational institutions.
organisations accelerate key business processes, improve
Mission performance and significantly reduce costs associated with bringing
Edport’s mission is to be Asia’s leading Knowledge Services Provider, people together for critical internal and market-facing business
aiming at providing premier continuing education for working interaction.
professionals and corporations anytime, anywhere, via the Internet.
For more information please contact your local Centra distributor
Edport.com helps corporations and educational institutions to
at: New Modern Technology Limited, Room 2809, China Resources
customize their internal training and build their Enterprise
Building, 27 Harbour Road,Wanchai, Hong Kong
Knowledge Portals (EKP) easily and quickly. By utilizing the state-of-
Tel: +852 2893 3268
the-art eLearning technology, the world-class education institutions
and content providers, such as the HKUST Business School &
Stand No. B6
Toppan Forms Computer Systems Ltd. have been teamed up with
Edport.com in developing eLearning solutions and over 3000 hours
of online courses for the region.
Business Lines:Total eLearning Solution
• Consultancy
• Courseware
• Off-the-shelf
• Localization & Customization
• Learning Management System LMS
• eLearning Portal
• eLearning ASP Services
Contact Info:
Mr Henry Lam (Sales Manager)
Tel : (852) 2357 9280 (General), (852) 2208 9624 (Direct)
Fax : (852) 2345 8879
Email : henryl@edport.com
Website : http://www.affirmscore.com.hk
http://www.edport.com

Stand No. B4

14 15
E X H I B I TO R S E X H I B I TO R S

Cyberwisdom.net CONFERENCE SPONSOR

ExhibitorsCyberwisdom.net is an e-learning Deloitte Consulting Group
company focusing principally on web-based
Deloitte Consulting is one of the world's
training, learning management system and
leading e-Business consulting firms,
total e-learning solution for corporations,
providing services in all aspects of
government bodies and educational
enterprise transformation, from strategy
institutions.The founders are a team of
and processes to information technology
highly qualified and energetic professionals with experience in
and human capital. Our eLearning practice
international investment banks, at the renowned Media Lab at MIT,
provides services in organizational learning strategy, system
and with leading technology companies in Silicon Valley.The
implementation, content development and global project
company has implemented a number of high-profile e-learning
management.We are not a software company.We are a strategic
projects with a strong clientele including PCCW HKT, Credit Suisse
advisor and implementation partner to our clients, maintaining
First Boston (HK) Limited,Vocational Training Council, Asian
alliances and certifications with leading providers of eLearning
Information Resources (Holdings) Limited, Parkn Shop supermarket,
software to deliver best-in-class solutions.While technology is
the Education Department of HKSAR Government and Tsing Hua
essential, strategy is the foundation of a successful eLearning
Tong Fang, Standard Chartered Bank.
program. Our eLearning practice works with our clients to define
Cyberwisdom.net’s wizBankTM is a complete e-learning solution that
strategies and implement the right solutions, enabling the
supports a continuous process of planning, authoring, administration,
organizational agility required to excel in an environment where
enrollment, delivery and reporting. Its rich functionality, flexible
rapid change is nothing new.
design, scalable architecture and various deployment options make it
a platform of choice for schools, education service providers, SME's For more information of eLearning and related services, contact:
as well as multinationals. Jacqeline Goh email:jgoh@dc.com tel: +65 982 75991
Cyberwisdom.net was the first Hong Kong member of IMS
Developers Network. Founded in 1999, Cyberwisdom.net is Stand No. A5
headquartered in Hong Kong with offices in Mainland China.
Tel: (852) 2581-0300
Fax: (852) 2581-0301
Email: info@cyberwisdom.net
Website: http://www.cyberwisdom.net
Address: 8/F, Baskerville House, 13 Duddell Street,
Central, Hong Kong

Stand No. B3

16 17
E X H I B I TO R S

GOLD SPONSOR
Docent Asia Pacific
Docent provides a suite of elearning and
human performance products that assist
organizations establish, develop and drive
their competitive advantage.
In Asia, many large organisations are trying
to standardize their systems, but at the
same time are having to accommodate diverse languages and
geographies.Widely recognized as fast to implement, easy to use and
flexible, Docent’s award-winning solutions now provide Japanese and
Chinese language packs.This makes Docent Enterprise 5 the most
scaleable and flexible solution available for multilingual global deployment.
For more information about Docent, visit www.docent.com
Contact a Docent Knowledge Engineering consultant to arrange a
special demonstration. Email: asiapac_info@docent.com
Docent Asia Pacific:Tokyo, Singapore, Sydney.

Stand No. A2

18
E X H I B I TO R S
Eastern Technology Group
Company Ltd
The Eastern Technology Group Company
Ltd. is formed by a group of scientists
graduated from the Science Institute of
China, including investors from USA, Hong
Kong and Macau.These companies set up in
Beijing,Taiwan, Hong Kong, Macau and overseas basically focus on
the development of Hi-Tech products in Hong Kong, Macau,Taiwan
and other regions.
The Eastern Technology Group Company Ltd. invests and develops
high technology software and integrated circuit software products,
the scientist team being headed by world renowned mathematician,
Professor Zhang Jing Zhong together with his research team which
has achieved significant technological breakthrough in the
development of “Z+Z Intelligent Educational Platform” software.
The Eastern Technology group Company Ltd. aims to be a leader in
the international technology industry, basing itself on professionalism,
advanced technology, large investment capital, and will continue to
set up more branches in major cities in China and overseas,
marketing its Hi-Tech products globally.
Z+Z Intelligent Education Platform software series include:
Plane Geometry, Plane Analytic Geometry, Solid Geometry,
Trigonometry; Physics, Chemistry, Algebra for junior and senior
high school.
Website: www.easterntech.ws E-mail: easterntech@sinaman.com
Stand No. B8
20
E X H I B I TO R S
Global HR
Global HR (formerly HR World) is the new
monthly publication written for the growing
community of HR professionals working
within multi-national companies who have
responsibility for global HR policy. Covering
strategic and practical HR issues the
publication reflects the growing significance of the HR function, in
determining a company’s ability to compete successfully within the
increasingly global business environment.
Global HR is distributed to over 19,000 senior HR professionals
throughout the world, with strong coverage in both the US and
Continental Europe.
Global HR has confirmed a distribution agreement with the SHRM
(Society for Human Resource Management) in the US, which
ensures that its 6,500 Global Forum members receive a copy of the
publication each month.
For details on advertising opportunities please contact:
Andrew Richland Advertising Manager
Global HR Magazine Direct Line: +44 (0)20 8652 8418
E-mail: andrew.richland@rbi.co.uk
21
 E X H I B I TO R S

Hong Kong Education Web

Established in 1996, Hong Kong Education
Web (www.education.com.hk) is the
first online network in Hong Kong target at
the expanding learning market in the
Greater China region. Our goal is to
connect institutions and those who have a
will to enrich their knowledge. In a knowledge-based society, the
only way to empower one’s competitiveness is to keep on learning,
in other words, to fulfill the essence of life-long learning. Being a
complete learning platform, Hong Kong Education Web (HKEW) is
dedicated in offering a diversity of services connecting institutions
and prospective learners. By means of effective searching and
matching functions, HKEW strives to help our members to achieve
their ultimate learning goal. Lately developed by HKEW is the
CourseLocator (www.courselocator.com), a huge database for
courses, seminars, institutes and learning opportunities, covering
both local and overseas. By means of the sound search engine of the
CourseLocator, our members can easily locate their learning paths.
Members are also welcome to visit our Learning Resources Centre
and seek professional advice from our education consultants on
overseas studies.
Contact: Tel: 2574-0128 Email: affiliate@education.com.hk

Stand No. C1

Hong Kong Institute of

Human Resource
Management (IHRM)
The Hong Kong Institute of Human
Resource Management (IHRM), established
in 1977, is the premier professional HR
body in Hong Kong, with over 3,000 members including more than
280 corporate members. The Institute is a non-profit making
organization with the mission to maintain, develop and enhance
professional standards in HR management, covering quality, ethics and
practices, and to increase the influence of HR professionals, for the
benefit of individuals and organizations in Hong Kong. IHRM activities
include publication of books and research reports, organization of
training courses, seminars, conferences and exhibitions, and provision
of HR related information and hot-line consultancy services. Please
visit our web site: http:\\www.hkihrm.org for more information.

Stand No. C2

23
E X H I B I TO R S
SOLUTIONS SPONSOR
Hewlett-Packard
A leading global provider of computing and
imaging solutions and services – is focused on
making technology and its benefits accessible
to individuals and businesses through simple
appliances, useful e-services and an Internet
infrastructure that’s always on.
HP has 88,500 employees worldwide and had total revenue from
continuing operations of $48.8 billion in its 2000 fiscal year.
Information about HP and its products can be found on the World
Wide Web at http://www.hp.com
Stand No. A6
IBM Mindspan Solutions
Bernie Keisling
Program Director – IBM Mindspan Solutions
Tel: 44 208 818 5840
Fax: 44 208 818 5292
Internet: keislinb@uk.ibm.com
Location: 12S35 Bedfont Lakes, Middsex
TW14 8HB
Contact in Asia: Candy S H Liu, Manager, Marketing,
Lotus Development Software, IBM Software Group, Hong Kong
11/F PCCW Tower,Taikoo Place, Quarry Bay, Hong Kong.
Tel: 282 56024 Fax: 2520 1667 Email: liush@hk1.IBM.com
Stand No. B1
24
E X H I B I TO R S
Jones International
University®
A Higher Form of Learning From
the World’s University
Jones International University is the first
fully online, accredited university. As such,
we are the “world’s university,” an international school that brings
together some of the most renowned professors from prestigious
universities such as Carnegie-Mellon and the London School of
Economics. JIU has a diverse and rich population of highly motivated
students from over 100 countries around the globe. JIU offers seven
MBA degree programs, six Master of Education in e-Learning degree
programs, a Mater of Arts in Business Communications, and Bachelors
completion degrees in Communication and Information Technology.
Jones e-global library™
Jones e-global library™, the only full service virtual library designed
specifically for online learners, is a resource that mirrors the resources
and services of a traditional library, but in an Internet environment.
Developed and maintained by professional librarians, this learning tool
includes online tutorials, topic-oriented research guidance, and
connections to a vast collection of authoritative, content-rich, online
resources that are verified daily and updated quarterly.
Jones e-global library expands and extends the reach of existing
academic libraries to all their students—on-campus and online.
Contact: Doug Hotopp, Conference and Exhibits Manager,
JonesKnowledge.com, 9697 East Mineral Avenue, Englewood,
CO 80112 USA Tel: +1 (303) 7848222 Fax: +1 (303) 7925608
Email: DHotopp@JonesKnowledge.com
Stand No. C3
25
E X H I B I TO R S

The Management
Development Centre
of Hong Kong
Your business partner
The Management Development Centre of
Hong Kong (MDC) is a government-funded
organization under the Vocational Training Council.The mission of
(n)
MDC is to develop, promote and enhance managerial effectiveness in
Hong Kong. MDC has been serving thousands companies and
subvented organizations since its set up in 1984.
MDC is engaged in extensive research and development of management
agility
materials, services and new learning tools to meet the management
development needs. It regularly organizes management development
activities which caters for different levels of management, uses local Sun Educational Services is a leader in
cases and languages, emphasizes on practical application, and adopts
innovative training approaches. IT training, offering global learning
Over the years, MDC has pioneered in pace-setting frontiers in Hong
Kong, such as action learning, competency-based development,
solutions encompassing consulting,
experiential learning, interactive multilingual multimedia courseware instructor-led training, eLearning,
development, learning resource centre and e-learning solution. MDC’s
management website – Cyber MDC (http://www.mdchk.com) aims certification, and learning management.
to provide one-stop-shop to build management wisdom and We can give you an advantage in
knowledge. Our partnership with worldwide leaders, like SkillSoft
Corporation and Cambridge University, will further enrich the learning recruiting and retaining the brightest
resources available for organizations and individual managers for
business and professional growth.
and most promising IT talent. Then help
Enquiries: you align your people, resources, and
Henry Poon (852) 2836 1829 e-mail: hpoon@vtc.edu.hk
Paul Yeung (852) 2919 1402 e-mail: pyeung@vtc.edu.hk
processes – taking your organization’s
productivity and potential to the nth.
Stand No. 2

For more information on total training

solutions from Sun Educational Services,
go to sun.com/service/suned .

©2001 Sun Microsystems, Inc. All rights reserved. Sun, Sun Microsystems,
26 and the Sun logo are trademarks or registered trademarks of
Sun Microsystems, Inc. in the United States and other countries.
E X H I B I TO R S
R E G I S T R AT I O N S P O N S O R
NetDimensions
NetDimensions’ knowledge-management
solutions deliver, manage and document
TM
enterprise learning programs over the
Internet, intranets and extranets.
NetDimensions’ Enterprise Knowledge
Platform (EKP) is an open-architecture
solution specifically designed to meet the needs of global firms. Using
the latest advances in object-oriented design, Java component
frameworks and multiple language oriented technologies,
NetDimensions provides high-end systems that truly support
multinational business requirements.
Key Features
•Scalable – EKP delivers high levels of system performance through
innovative use of new technology, including connection and object
caching, and a fully integrated, enterprise-oriented RDBMS.
•Flexible – The system’s component-based framework and separation
of business logic from security and presentation layers mean EKP
components can be quickly customized and extended to meet
specific client needs.
•Global – EKP is optimized for international use. It interacts with
learner groups in their native languages, concurrently delivering and
dynamically switching multiple languages from a single system.And
since screen messages are separate from business logic, EKP makes
new capabilities instantly available to all user communities.
•Open – EKP runs on Windows, Unix and Linux platforms.And EKP’s
Application Adapter and XML import/export facility allow it to
interface with companies’ existing CRM, ERP and HR systems.
Stand No. A1
28
E X H I B I TO R S
PurpleTrain.com
PurpleTrain.com is the e-learning service
provider which offers a one-stop service
for business and IT education programmes,
corporate training courses and education-
related services.
By combining innovative technology with
world-class training content, PurpleTrain.com offers companies and
individuals a high value, quality and effective online training solution.
Over 300 online courses are available, offering masters, degrees,
diplomas and certificates in business and IT programmes. Our online
learning community now stands at over 40,000 users.
PurpleTrain.com is a 100%-owned venture of Informatics Holdings
Limited, a leading training and education provider listed on the
Singapore Stock Exchange.
Contact: Rachel Seow.Tel: +852 6280 9190. Fax: +852 2722 7921.
Email: rseow@purpletrain.com
Stand No. B7
Saba
Saba is the leading provider of Human
Capital Development and Management
(HCDM) solutions that consist of Internet-
based learning, performance, content and
resource management systems, business-to-
business exchanges, integrated content and
related services.
Customers around the world rely on Saba for human capital
development and management infrastructure to increase competitive
advantage by rapidly building critical skills throughout their extended
enterprise of customers, partners, employees and suppliers.
Global 2000 customers include Proctor & Gamble, Cisco Systems,
Ford Motor Company, DaimlerChrysler, General Electric, EMC Corp.,
Sun Microsystems, Red Hat, Hyundai, 3Com,Amazon.com, Continental
Airlines, Singapore Institute of Management, and Global Knowledge.
Founded in 1997, Saba is a global company headquartered in
Redwood Shores, Calif. For more information, please visit
http://www.saba.com or call +650-779-2791 in the Americas,
+44-0-1784-410-100 in Europe, the Middle East and Africa or
61-2-9293-2538 in Asia/Pacific.
Hong Kong contact: Bohlen Tong, Regional Sales Director, Greater
China,Tel: +852-2340-0831 or btong@saba.com.
Stand No. B2
29
E X H I B I TO R S
SkillSoft
Prepare your workforce for winning performance.
Accelerate their ability to master the business
skills that are key to competitive success in
today’s global knowledge economy.
SkillSoft is the world’s leading provider of
web delivered business skills training for
corporate, government and educational organisations.
Leading Coverage of Today’s Key Business Skills
SkillSoft’s rapidly expanding Critical Skill Library already includes
450+ Web-based courses.These courses build competencies in 15
key business areas including eBusiness, customer service, leadership,
project management, communication, finance business strategy and
many more.
Total e-Learning solution
We are adding 200+ new courses each year to this industry-leading
library of business instruction. Although we continue to expand our
core library of online courses, our experience has taught us that to
deliver the most effective enterprise learning solution requires
attention to a broader set of issues including:
• Coverage of Today’s Key Business Skills
• Online Performance Support
• Access to Experts and Community
• Technology
• Professional Services
SkillSoft Asia Pacific
Suite 52, Level 1, Bridgepoint
3 Brady Street, Mosman NSW 2088 Australia
Ph: +61 2 9960 0040 Fax: +61 2 9960 0180
Toll Free: 1-800 111 215
http://www.skillsoft.com email: asiapacific@skillsoft.com
Stand No. 1
30
E X H I B I TO R S
G L O B A L I S AT I O N S P O N S O R
SmartForce
SmartForce, the world’s largest eLearning
company, provides integrated enterprise
eLearning solutions. SmartForce eLearning
is available as a fully hosted Internet
environment through an Internet rental
model.With more than 2,500 major
corporate customers, SmartForce eLearning solutions bring the power
of the Internet to the critical training business process.The SmartForce
eLearning environment is also used by leading Internet, software and
other companies to provide the infrastructure to support their
eLearning initiatives. SmartForce is quoted on the NASDAQ National
Market under the symbol “SMTF.” The company, which has more than
1,500 employees worldwide, has corporate headquarters at 900
Chesapeake Drive, Redwood City, Calif., 94063. Phone: 650.817.5900.
Fax: 650.817.5061.Website: www.smartforce.com
Stand No. A4
SMILE Technologies Limited
SMILE Technologies is a wholly-owned
subsidiary of The Hong Kong Polytechnic
University (the PolyU) established in March
2000. It specialises in web-based B2B and
B2C solutions for the education and
training sectors. With its experienced in in
house programming team and strong R&D support from the PolyU,
SMILE has been able to excel in e-learning applications arena.
SMILE (System for Multimedia Integrated Learning) is an on-line
teaching, learning and management platform originally developed by the
PolyU to support its teaching, learning and management activities.
SMILE System has been in operation for over 4 years and is well
proven. It is one of the endorsed platforms by the Education
Department of the HKSAR. Currently, 110 secondary schools are
using the system and more schools are expected to join in. SMILE also
operates as an ASP for content providers such as local and overseas
educational institutions, publishers, tutorial centres and private tutors
who want to deliver learning and revision materials via the Internet.
SMILE can provide Intranet, Extranet as well as Internet solutions
for educational institutions and enterprises to systematically manage
and deliver on-line learning programmes.
Stand No. 27
31
E X H I B I TO R S E X H I B I TO R S

H A R DWA R E S P O N S O R TTS Asia.com

Sun Educational Services TTS Asia offers a full suite of tailor-made
learning solutions to help leverage your
Sun Educational Services can help
enterprises to measurably increase organization’s intellectual assets into
productivity and business success with competitive advantage and drive performance
network computing through the and productivity improvements through
development and conservation of learning on demand. We will assist in driving
intellectual capital. learning into the value chain to bind relationships with your
Sun Educational Services began classroom training in 1994,focusing on customers, suppliers, and partners.
Sun™ technologies. Since then, Sun Educational Services has evolved into TTS Asia’s expertise provides your organization with a multitude of
a global learning solutions provider that can help accelerate corporate learning strategies; both online and onsite or a blended solution of the
skills development and individual performance. Sun Educational Services two. Using the latest technologies and our team of skilled instructional
offers a comprehensive set of global learning solutions to meet the skills designers, we can assist your organization in reducing training costs. By
needs of corporate and IT organizations.These include: migrating classroom-based activities to e learning,TTS Asia can track and
• Instructor-led training measure the impact of this learning against your business objectives.
• CD-ROM TTS Asia will work with your organization to recommend and
• Web-based training implement the most cost-effective and time-efficient solution that’s
• Professional certification programs unmistakably YOURS.
• Education consulting services
TTS Asia 10 Ann Siang Hill Singapore 069789
• Sun LearnTone™ Learning Management Systems
Tel: 65-325-5280 Fax: 65-222-1955 E-mail: info@ttsasia.com
These solutions help companies build the right organizational structure, www.ttsasia.com
identify the jobs and skill sets they need, and design customized programs to
recruit and retain the right people. For the individual student, Sun Educational Stand No. B5
Services off rs quality courseware to help provide the right skills for the right
job at the right time through multiple learning vehicles. Sun Educational
Services offers hundreds of courses covering topics that include:
• eBusiness
• Java™ Technology
• Sun Development Solutions
• Web Publishing
• Solaris™Operating Environment
• Network and Security
• Hardware Systems
• Servers and Storage.
With 250 training centers in more than 60 countries and eLearning
courses available virtually 24/7 through the Web, Sun Educational
Services recognizes that the needs of our customers are increasingly
more complex and demanding. Our strategy is to invest in:
• Capabilities that support our eLearning initiative
• Broad curriculum and certifications
• Localization of web content
• Global delivery centers
• Expansion of our eCommerce capabilities
For more information on total training solutions from Sun
Educational Services, go to sun.com/service/suned

Stand No. A3
32 33
 2002
Paris 5-6 February 2002
Palais des Congrès

FOR MORE INFORMATION CONTACT:

105 Salusbury Rd, London, NW6 6RG, UK
Tel: ++33 (0)4 50600431 (9-6 Mon – Fri)
Voice Mail and Fax: ++44 (0)207 900 2663 (24 hrs)
Email: info@elearnexpo.com
www.elearnexpo.com
S P E A K E R F A C U LT Y
Sally-Ann Moore
Conference Director eLearnExpo
■ Prior to joining Intermedia in September 2000 to direct
the eLearnExpo Conference series, Sally-Ann Moore was VP
of European Business Development for Global Knowledge
Network, the world’s largest independent IT training
company.Well known on the speaking circuit she has spent
the last six years focusing on organization performance and
learning strategies, with particular focus on eLearning.
Aditya Jha
VP Sales and Marketing, ISOPIA/Sun Microsystems
■ ISOPIA recognised for their outstanding new eLearning
technology, are fortunate to have the charismatic Aditya
Jha heading their global sales and marketing. Aditya will
come to eLearn expo to expose a fascinating high-tech
infrastructure case study with Sun MicroSystems.
Andy Sadler
Head of Worldwide Strategy, IBM Mindspan
■ Prior to joining IBM Andy was VP for Enterprise Services
and Education Consulting, in the world’s largest independant
IT training company, Global Knowledge Network.Andy says
will “Much attention has been paid to the cost savings
attainable from eLearning. Until very recently, it was
axiomatic that eLearning automatically generates significant
cost advantages. However, this automatic ROI is now being questioned in the light
of the large investments required to implement Learning Management Systems”. In
his session, Mr Sadler will examine the multiple levels of measuring a learning
solution’s ROI, from cost reduction to more subtle long term returns such as
employee retention, competitive advantage and the effectiveness of the workforce.
Gary W James
eLearning Market Analyst
■ Gary W James holds a masters degree in education and
technology from Brigham Young University and brings 10
years experience to the training and technology field. He has
a rich background as an instructional technology consultant
and eLearning analyst for top Fortune 500 companies in
spearheading eLearning initiatives, designing, developing, and
delivering eLearning content, and developing learning and technology strategies.
He has also spoken at several conferences on such topics as selecting the right
authoring tool for your organization, implementing learning management systems,
and designing eLearning content with the learner in mind. His other experiences
include analyst of eLearning market trends and research for sales, marketing, and
executive teams; writing articles and white papers on LMS systems, IEEE,AICC,
eLearning SCORM, LRN, instructional design, XML, object-oriented databases, and
learning objects.
David Mandelkern
Executive Vice President and Chief Technology Officer
■ David Mandelkern co-founded Docent in June 1997.
He served as President and Chief Executive Officer from
January 1998 to July 1998 and has been a director since June
1997. He has also served as Chief Technology Officer from
August 1998 to present. Before co-founding Docent, Mr
Mandelkern founded and served from July 1993 to June 1997
as President of AlmondSeed Software, a provider of UNIX utility software. From
October 1996 to June 1997, Mr Mandelkern was a consultant to Stanford Testing
Systems Inc, the predecessor to Docent.
36
S P E A K E R F A C U LT Y
Terry Hilsberg
CEO NextEd
■ Terry has been involved in the venture capital industry
for the last 10 years in Japan, China, the USA and
Australia, primarily dealing with telecommunications and
information technology related investments. Most
recently he has become involved in the education
industry leading to the formation of NextEd Limited
(formerly eEducation Limited).Terry holds a Bachelor of Science and a
Master of Town and Country Planning from the University of Sydney.
Dr Sam Cappleman
Worldwide Director of Solution Services,
Hewlett-Packard Education Services
■ In this role Dr Capplemann has responsibility for all
the sales, marketing and delivery activities of this global
practice, which has as its charter the definition and delivery
of project centric and consultancy based education
services to meet the specific requirements of Hewlett-
Packard clients. His team also has the responsibility for the research and
evaluation of new education technologies and methodologies for deployment at
client sites. Sam is also leading a number of University projects to better
understand the fundamentals of web centric learning and recently co-chaired an
eLearning leader’s forum in Singapore which began to outline the guiding
principles for learning in the knowledge based economy of the future.
Graham Higgins
Director of eLearning, Cathay Pacific Airways
■ Graham’s management responsibilities in Cathay Pacific
Airways include the Learning & Development Group, the
Training & Development Centre and the e learning
peakers
technologies group. He is active in these areas because
he wants to create conditions and opportunities that get
the best out of people at work. His responsibilities cover
learning & development for all levels of staff worldwide. He has extensive
experience working with managers and professionals at all levels in a wide
range of business sectors. In the last 10 years Graham’s work has included:
Head of Management Training & Development for British Telecom, Business
Manager for Skillbase Ltd and Managing Director of Edgecumbe Training Ltd.
His work ranges from corporate strategy to workshop practitioner.
Paul Greening
Vice President, Asia Pacific Region, Saba
■ Paul Greening was appointed in early 2000 to establish
a strong presence for Saba’s Human Capital
Development & Management solutions across the Asia
Pacific region, where Greening has extensive experience.
Greening is passionate about his role at Saba, and is
genuinely excited about the prospect of offering
solutions that can dramatically impact the success of organizations across the
Asia Pacific region. He is a highly regarded speaker on the subject of Human
Capital Development and Management.
Alex Smith
VP Asia Pacific, Docent
■ Alex Smith brings to Docent 17 years of executive and
entrepreneurial management experience with specific
expertise in developing strategies for businesses in the
Asia/Pacific region. His focus for the past several years has
been on making clear the connection between skills and
knowledge management and their impact on both national
and corporate competitive advantage. Mr Smith will be releasing his white paper
on Knowledge Engineering during the Hong Kong expo. Prior to joining Docent,
Smith was chairman and CEO of Vellis Knowledge Incorporated, a software,
content and service solutions company offering online skills and knowledge
systems in the industrial sector.Vellis Knowledge Incorporated is a successor of
DVP Media Pty Ltd., which in turn was based on Digital Video Productions, which
Smith founded in 1994.
37
S P E A K E R F A C U LT Y
Debra M Amidon
Chairman and CEO of ENTOVATION
International, Ltd.
■ Entovation is a global innovation research and
consulting network linking 80 countries throughout the
world. Debra is author of 5 publications on the topic on
the Knowledge Economy, including the book
“Collaborative Innovation and the Knowledge
Economy”(1998). She was the first knowledge economist to visit China, and
for the last couple of years, her presentations have been heard throughout
the United States, Canada, France, England,The Netherlands, Sweden, Finland,
Mexico, Peru, Brazil, Chili, Spain, Austria, South Africa, Malaysia, Singapore,
Venezuela and China.
Chris Lonsdale
Organisation Designer
■ Chris Lonsdale is a director and principal of Chris
Lonsdale & Associates.The company’s clients include
AXA Insurance, Coca-Cola China,The City University of
Hong Kong, DuPont, East Asia Heller, Hewlett-Packard,
Hilti, Ingersoll-Rand, Motorola, Market Behaviour Asia-
Pacific, Seagram Asia-Pacific and Swire Beverages.
Chris is the lead designer, trainer and creative force behind the services
offered by Chris Lonsdale & Associates. He specializes in the facilitation of
organizational change processes and in the design of educational systems that
speed up both individual and group learning.
Eric Liang
Co-founder & CEO Hong Kong Education Web
■ Mr Liang has been actively involved in the field of
desktop video-conferencing and multimedia technologies
since early nineties. In 1996, Mr Liang co-founded Hong
Kong Education Web – the first education portal in Hong
Kong specializing in providing an internet platform to
connect local and overseas learning provides and
prospective learners.
Claudia Zeisberger
Founder & CEO,TTS Asia, Singapore
■ Claudia Zeisberger is currently CEO of Singapore-
based eLearning consulting firm,TTS Asia, which she
founded in 1997. TTS Asia offers a full suite of tailor-
made learning solutions to help organizations leverage
their intellectual assets into competitive advantage and
drive performance and productivity improvements
through learning on demand. In addition to financial training, Claudia
regularly contributes commentaries to various financial and technology
related publications in Europe and Asia and is frequently invited to speak at
business and eLearning forums including the Economist Conferences and the
“Asia Development Forum” presented by the Institute of South East Asian
Studies, Singapore.
Ms Ying Shea
CEO Go4IT.com
■ Ms Ying Shea is a native of China and had received
higher education in China, US and Canada. She holds a
Master degree in International Business Communications
and has more than 10 years of experience in international
management, training and consulting for international
organizations in the technology, manufacturing, financial,
services sectors as well as governmental institutions in the Asia Pacific region
including Canada, Korea, Hong Kong,Taiwan, Singapore,Australia and China. In
early 1998 she led the set up and development of a strategic program
between Motorola and the China State Development and Planning
Commission known as the Center for Enterprise Excellence. Later she was
promoted to the Director of Enterprise Alliances for Motorola China, where
she led the development and implementation of Motorola China’s localization,
export, technology transfer, government affairs and domestic suppliers
development strategies.
38
S P E A K E R F A C U LT Y
Geoff Ring
Academic Director ICUS
■ Geoff is an Australian citizen and has a PhD in
educational software evaluation from the University of
Western Australia. He is a Principal Consultant at ICUS
and heads the company’s R&D programmes. He is also the
Lead Course Designer for three course design teams at
ICUS. In the late 1980s he established the world's first
university programmes in the area of Interactive Multimedia Technologies and
was appointed Head of a new School in that area. Geoff has held a professorial
position in multimedia learning with Edith Cowan University in Perth since 1994
and, prior to joining ICUS, had published over 30 refereed articles in eLearning
journals as well as being directly involved in the development of over 20
educational software products. In the 12 months before joining ICUS in 2000 he
established ECU’s new Centre for Learning Innovation and Future Technologies,
and was its first Director.
John Catlin
Managing Director, SkillsSoft Asia Pacific
■ John Catlin is the Managing Director of SkillSoft in the
Asia Pacific region, the world’s leading web based Business
and Professional Skills courseware company.A pioneer of
eLearning he has over the past 20 years combined his
passion for Adult Learning and his constant drive to
commercially apply new computer technologies to this field
throughout the world.This combination has enabled him to develop a wealth of
knowledge and global experience in managing, designing, developing and
implementing all forms and combinations of technology based learning.As the
founding secretary of the Australasian Interactive Multimedia Industry he has
assisted both the Government and Education Sectors in developing policies and
peakers
skill development programs for the establishment of the interactive multimedia
industry in Australasia.
Professor David Ross
Executive Manager, INDELTA
■ David is Executive Manager of INDELTA a company
with which he has been involved since its inception.As
Executive Manager, David has planned and led the
activities of INDELTA and set up collaborative networks
with the business, government and education sectors.
David has had four careers over 20 years in the fields of
university administration, industry consultancy, university teaching and
secondary teaching. Prior to taking up the position of Executive Manager with
INDELTA, David was Associate Director, Distance Education Centre at the
University of Southern Queensland. David has managed distance education
programs, developed and taught multimedia units, coordinated research
projects and led the design and introduction of innovative learning programs
in education and industry.
Dominic Scott
Director elearning Business Solutions,
Asia Pacific Solution Development, CISCO
■ Dominic Scott is Cisco's leading expert in Asia Pacific
on eLearning solutions for business, government and
education.He regularly provides consulting on how to
implement eLearning business solutions for leading
corporate customers in the region in such industries as
banking, IT, manufacturing, media and telecommunications. He has advised
governments and educational institutions on eLearning in China,Taiwan, Korea,
Hong Kong, Singapore, and Australia. Prior to his current role, he developed and
managed Cisco’s education initiatives in North Asia, including the Networking
Academy and Networking Educator programs. He has over 10 years of Asian
business experience in both the Public and private sectors. His other e-learning
related projects have included establishing a network of public/private education
centers in five Asia Pacific countries and supervising an eLearning start-up joint
venture in China. In addition to managing Cisco’s Asia Pacific eLearning business
program, he is also head of Cisco Asia Pacific Solution Development.
39
notes notes

40 41
notes notes

42 43
notes SmartForce e-Learning:
always a
generation
ahead.

Join
Join us
us at
at the
the
eLearn
eLearn Expo
Expo at
at
Stand A4
Stand A4 onon
August
August 30-31,
30-31, 2001
2001

SmartForce e-Learning transforms your

company by transforming your people.
e-Learning is not about technology, it’s about people. That’s why smart training managers
choose SmartForce e-Learning more often than any other. SmartForce e-Learning is a unique,
complete and integrated learning solution that includes rich content, a powerful management
system and comprehensive services, providing e-Learning solutions across Information
Technology, e-Business and Interpersonal skills. Personalised by each learner. Customised by
each company. The total integration of multimedia, instructor-led and real-time training. In a
human, collaborative community. It is a fundamentally faster and better way to learn.
Join us at the eLearn Expo at Stand A4 on August 30-31 2001, at the Hong Kong Exhibition
and Convention Centre to see why these solutions have received critical acclaim from
recognised independent e-Learning experts and analysts!

To learn more and experience

44 e-Learning go to www.smartforce.com
 eLearning by Docent
Language by Asia.

Can you keep a secret? Docent 5 – now

The language of available in Chinese
eLearning isn’t English. and Japanese – visit
Docent at booth A2.

Docent Asia-Pacific • Sydney • Singapore • Tokyo

www.docent.com
© Copyright 2001 Docent, Inc. All rights reserved.
Docent and the Docent logo are trademarks of
Docent, Inc.