3 control instruments in P&L

1. (Past) ..... P&L

2. (Present)..... Balance sheet - it is a tracking record

3. (Future)..... Cash flow foreast

Summation of all the PLCs is the CLC (Company Life Cycle)

What is the operational strategy.... Eisner brought in

4Ps before Eisner and after Eisner

Draw milestones and relate to the events

Identify different models that can be applied to different exhibits

Alcatel and nortel are making more money by selling their patents

Chunnel - The english channel tunnel

Euro disney

Michael Porter's Strategy of Competitive advantage