BISOLICIOUS

YAUTIA SWEETS
TIAMIX

A Business Plan Submitted to the Faculty of the Senior High School Program
Of Joji Ilagan International School of Hotel and Tourism Management,
General Santos City

In Partial Fulfillment of the Requirement in the Course

ENTREPRENEURSHIP

By:

AGATA, MARY GRACE

CHIO, KAMILAH
JOVITA, CHARMAINE
MENDIOLA, JURGE BJUNO
RAMA, ELAIZA
TOLOSA, JO-ANBEL

Technical-Vocational-Livelihood (TVL) Track

GLAIZA JAYNE L. CAMARILLO

ADVISER

SY 2018-2019
 INTRODUCTION

Industry Analysis

MSME Industry

Micro, small and medium enterprises (MSMEs) have a very important role in

developing the Philippine economy. They help reduce poverty by creating jobs for the

country’s growing labor force. They stimulate economic development in rural and far-

flung areas. They serve as valuable partners to large enterprises as suppliers and

providers of support services. They serve as breeding ground for new entrepreneurs

and large corporations. A vibrant MSME sector is thus an indication of a thriving and

growing economy. Despite policies that aim to provide an enabling environment for

MSME development, the sector still faces various constraints that prevent it from

realizing its full growth and potential.

An MSME in the Philippines is defined as any business activity or enterprise

engaged in industry, agri-business and/or services that has: (1) an asset size (less land)

of up to PhP100 million; and (2) an employment size with less than 200 employees.

Based on these categories, it is classified as micro, small or medium (Table 1)

regardless of the type of business ownership (i.e., single proprietorship, cooperative,

partnership or corporation).
 As of 2010, there were a total of 777,687 business enterprises in the Philippines.

Of this figure, MSMEs represented 99.6 percent with 774,664 establishments while

large enterprises represented 0.4 percent with 3,023 establishments. Micro enterprises

comprised 91.6 percent (709,899) of the total number of MSMEs while small and

medium enterprises accounted for 8 percent (61,979) and 0.4 percent (2,786),

respectively.

Overall, 49.7 percent of MSMEs are engaged in the wholesale/retail trade and

repair services with 384,746 business establishments while 14.4 percent (111,366) and

12.5 percent (96,989) are in the manufacturing and hotels/restaurants industries,

respectively (Figure 1). MSMEs in real estate, renting and business activities represent

6.1 percent (47,569), and those involved in other community, social and personal

service activities account for 5.7 percent (44,209). Other MSMEs (11.6%) are engaged

in health and social work (31,547); financial intermediation (26,350); education (13,930);

transport storage and communications (9,010); agriculture, hunting and forestry (3,829);

construction (2,292); electricity, gas and water (1,307); fishing (1,126); and mining and

quarrying (394).
 In terms of employment generation, MSMEs provided a total of 3,532,935 jobs2

in 2010 or 62.3% of the total jobs generated by all types of business establishments.

Large enterprises generated 2,136,362 jobs. Among MSMEs, micro enterprises created

1,729,100 (30.5%) jobs while small and medium enterprises generated 1,417,672 (25%)

and 386,163 (6.8%) jobs, respectively. MSME employment by industry generally follows

the same structure as the number of establishments per industry, with MSMEs engaged

in the wholesale and retail trade generating 1,237,917 jobs in 2010 followed by 617,634

jobs in manufacturing, and 479,668 jobs in hotels and restaurants.

Trends

Nowadays, many small and medium enterprises are mushrooming all over the

country. As an example, the yacon express that is established by the young

entrepreneurs.

According to Marseille and Roos (2005, p.68), trends are shaped by “changes in

the behavior of societies, markets and the consumers who drive them”. Woudhuysen

(2006, p. 21) argues that trends are “more than identifiable patterns of events”, and that

they are “deeply rooted in society”. Whereas Loyd Jones (2001) explains that this

depends on the trend’s lifespan, ranging from a short term, superficial “fads” of as little

as a few weeks to a long term societal “custom” that exists for decades (Loyd Jones,

2001).

Due to these trends, many entrepreneurs tend to go along its trends. The trends

are of the following pattern that entrepreneurs must make sure thay are able to comply

with. The most obvious manifestation of trends is in products and markets, where the
popularity of forms, colors, textures, styles etc. can indicate the rise and fall of a design

trend. Sproles and Burns (2004) agree that commercial activity can lead to the creation

and distribution of new product forms and the resurgence or rejection of old ones.

According to Miller, Mclntyre and Manatrala (2003), people, such as influential

subculture groups, social classes, or individuals such as celebrities and innovative

consumers, can increase the popularity of a product by associating with it.

There are many reasons why a company enters a trade show, and it is important

that a company spell out its objectives before making this decision. These objectives

can include: to make sales; to maintain an image and continuing contract with to

demonstrate equipment; to offer an opportunity for customers to bring their technical

problems and obtain solutions; to obtain feedback from booth visitors; to relate to the

competition; etc. the most common objective, of course, is the first one: to make sales

and the trade show can play a unique role in leading a prospective buyer form mild

interest to the decisive act of placing an order. While making sales and sales contracts

is the most common objective of an exhibit, it is certainly not the only one. Participation

in a trade show is a good way to sharpen one’s sensitivity to the conditions of the

marketplace. At a trade show, you can sense the general attitude of people more rapidly

than any other way. As with the yacon express, that main goal of the business is to gain

profit and widen the knowledge of the young entrepreneurs to be able to become

competitive in the world of business.

 Opportunities

 Participate in the growing economy of small and medium

enterprises – the business can be able to participate in the

growing numbers of SME’s of the locality that can lead to the

betterment of the society. It can promote the locality’s rich

agriculture and at the same time develop the locale’s products.

 Add more products in the business – the business can provide

additional products made up of the same raw materials as time

passes through.

 Can lead to become a large business - eventually, when the

business reach to its peak, the business can have many branches

to the different places in the locality. If given the chance, the

business can have its branches in other cities in the country.

Products and Services

There are two products the business has to offer to the consumers. White Yautia

root is botanically classified as Xanthosoma sagittifolium, belonging to

the Araceae family. White Yautia root is closely related and often substituted with

varieties like Malanga and Taro in recipes. It is commonly known as Yautia blanca,

Malanga blanca, Dasheen, and Arrowleaf Elephant’s Ear. White Yautia root is

considered one of the oldest root crops in the world and has gained popularity in

countries in North and South America, Africa, and Asia, Cuba, and Philippines. White
Yautia root contains copper, vitamin B6, potassium, iron, and some traces of vitamin A

and C. The product line of the venture is the yautia and the following products that are

offered respectively are: Yautia Brownies and Yautia Crinkles.

Yautia Brownies

Yautia Crinkles
Consumer Research

Target market of our business is the students (elementary, senior high school,

college), teachers, and school staffs of Joji Ilagan International School of Hotel and

Tourism Management and Stockbridge American International School. The market size

of our business more or less 30 customers are expected within a day.

BUSINESS IDEA

In order for a company to exist, one must have a brand name. A brand name will

identify and will describe what the business has to offer. The brand will give the

business a difference to others thus, having originality in products and/or services being

offered to the consumer. The proposed names of the business are Bisolicious, Yautia

Sweets and Tiamix. The young entrepreneurs chose these names so that consumer will

immediately know that the business is all about yautia or bisol.

Our business will be a food stall where it offers Yautia Brownies and

Yautia Crinkles. Since this will be our first business, we decided to have a food

stall. The difference of this business is that, we will be focusing in one

product, which is the yautia or bisol. This will be a food stall that will provide good

quality of service to gain a good satisfaction from customers. It will be a food stall

that offers “yautia baked goods” for a handy food for people who wants go through

their way. This business will be design as partnership form of business

organization. A partnership is the relationship existing between two or more

 persons who join to carry on a trade or business. Each person contributes

money, property, labor or skill and expects to share in the profits and losses of

the business.

LOGO SIGNIFICANCE

The logo used the name Bisolicious. Also, the yautia or bisol with baker's toque implies
that the bakers offer yautia or bisol baked goods.

The eyes of the yautia or bisol are dollar sign because it implies that the entrepreneurs
are aiming to gain profit from the business.

The hands of the yautia or bisol are spread both sides which symbolizes the eagerness
of the young entrepreneurs to reach their target customers.
The orange color has very high visibility, so we use it to catch attention and highlight the
most important elements of our design. Orange is very effective for promoting food
products and toys.

The logo used the name Yautia Sweets. Also, the yautia or bisol with baker's toque
implies that the bakers offer yautia or bisol baked goods.

The eyes of the yautia or bisol are dollar sign because it implies that the entrepreneurs
are aiming to gain profit from the business.

The hands of the yautia or bisol are spread both sides which symbolizes the eagerness
of the young entrepreneurs to reach their target customers.

The orange color has very high visibility, so we use it to catch attention and highlight the
most important elements of our design. Orange is very effective for promoting food
products and toys.
The logo used the name Tiamix. Also, the yautia or bisol with baker's toque implies that
the bakers offer yautia or bisol baked goods.

The eyes of the yautia or bisol are dollar sign because it implies that the entrepreneurs
are aiming to gain profit from the business.

The hands of the yautia or bisol are spread both sides which symbolizes the eagerness
of the young entrepreneurs to reach their target customers.

The orange color has very high visibility, so we use it to catch attention and highlight the
most important elements of our design. Orange is very effective for promoting food
products and toys.