Professional Documents
Culture Documents
Aaker, J. (2013, September 14). Persuasion and the power of story [Video file]. Retrieved from
https://www.youtube.com/watch?v=AL-PAzrpqUQ
Big Bang Theory. (2009, October 6). Positive reinforcement [Video file]. Retrieved from
https://www.youtube.com/watch?v=JA96Fba-WHk
Daft, R. L. (2015). The leadership experience (6th ed.). Stamford, CT: Cengage Learning.
Dyer, P. (2016, October 5). Unit 5 - Why we do what we do [Video file]. Retrieved
from https://www.youtube.com/watch?v=cpD68uA0d28
Kerr, S. (1995). On the folly of rewarding A, while hoping for B. Academy of Management
Executive, 9(1), 7-14.