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Unit 5

Aaker, J. (2013, September 14). Persuasion and the power of story [Video file]. Retrieved from
https://www.youtube.com/watch?v=AL-PAzrpqUQ

Big Bang Theory. (2009, October 6). Positive reinforcement [Video file]. Retrieved from
https://www.youtube.com/watch?v=JA96Fba-WHk

Daft, R. L. (2015). The leadership experience (6th ed.). Stamford, CT: Cengage Learning.

Dyer, P. (2016, October 5). Unit 5 - Why we do what we do [Video file]. Retrieved
from https://www.youtube.com/watch?v=cpD68uA0d28

Kerr, S. (1995). On the folly of rewarding A, while hoping for B. Academy of Management
Executive, 9(1), 7-14.

Pink, D. (2009, July). The puzzle of motivation [Video file]. Retrieved


from https://www.ted.com/talks/dan_pink_on_motivation?language=en

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