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Page 1
Table of Contents
Page 2
D.A.P. Exports
D.A.P. Exports is a business that exports automobile parts and auto lubricants to Jamaica and
other countries including Venezuela, Columbia and Ecuador. Many of the company's shipments
combine American-made products with foreign parts with some re-packaging and labeling.
Auto part sales is currently a $100 million industry in Latin America and the Caribbean. In these
countries, a majority of the automobiles were manufactured in the 1980's. Finding replacement
parts for these autos has become a difficult process as auto makers focus on cars produced in
the last ten years.
D.A.P. Exports has established an extensive network of customer contacts in the region. James
Dunn, owner of D.A.P Exports, has twenty years of experience selling consumer products in
Latin America and the Caribbean. James has been a salesperson for Axiom Food Products,
Klymor Manufacturing, and Dudley Food Products.
During those years, James used taxi services in Latin America and the Caribbean. It was during
one of those trips that he became aware of the demand for auto parts and auto lubricants.
James also discovered the best distribution system for auto products in the region, through the
local taxi companies.
D.A.P. Exports will contract with the region's taxi companies to provide auto parts and auto
lubricants at wholesale prices. The taxi companies will either use the parts to repair their own
vehicles or they will sell the parts to consumers. D.A.P Exports will also sell auto parts to auto
part stores in the region.
Chart: Highlights
Page 1
D.A.P. Exports
1.1 Objectives
1.2 Mission
The mission of D.A.P. Exports is to be the auto parts provider of choice with the region's taxi
companies.
D.A.P. Exports is a business that exports automobile parts and auto lubricants to Jamaica and
other countries including Venezuela, Columbia and Ecuador. Many of the company's shipments
combine American-made products with foreign parts with some re-packaging and labeling.
D.A.P. Exports has an 8,000 square foot facility in Monroe, Florida. The facility is located near
the South Florida transportation hub critical to our important markets. it will keep costs in
control as well as enabling fast and economical access to our key markets for company-related
business.
D.A.P. Exports is an LLC partnership owned by James Dunn and a silent partner (name
withheld).
The start-up expense for D.A.P. Exports is focused primarily on inventory and repackaging
equipment. James Dunn will personally invest in the company. The silent partner will invest
additional funds. In addition, Dunn will also secure a long-term loan.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $10,000
Stationery etc. $1,000
Brochures $2,000
Insurance $2,000
Rent $2,000
Expensed Equipment $50,000
Total Start-up Expenses $67,000
Page 2
D.A.P. Exports
Start-up Assets
Cash Required $83,000
Start-up Inventory $100,000
Other Current Assets $0
Long-term Assets $0
Total Assets $183,000
Start-up Funding
Start-up Expenses to Fund $67,000
Start-up Assets to Fund $183,000
Total Funding Required $250,000
Assets
Non-cash Assets from Start-up $100,000
Cash Requirements from Start-up $83,000
Additional Cash Raised $0
Cash Balance on Starting Date $83,000
Total Assets $183,000
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
James Dunn $50,000
Silent Partner $100,000
Additional Investment Requirement $0
Total Planned Investment $150,000
Page 3
D.A.P. Exports
Chart: Start-up
3.0 Products
Transmission parts
Engine parts
Electrical parts
Engine lubricants
Auto part sales is a $100 million dollar industry in Latin America and the Caribbean. In these
countries, a majority of the automobiles were manufactured in the 1980s. Finding replacement
parts for these autos has become a difficult process as auto makers focus on cars produced in
the last ten years.
Typically, old cars are used as a source of parts once they can no longer be repaired. The major
obstacle to accessing the market is the sparse number of auto part stores in the region where
the prices for auto parts are high. Most of these auto stores focus on the upscale customer and
don't carry a wide range of parts for the older autos.
D.A.P. Exports will sell parts to auto stores but we will also pursue a new distribution network
as well. The largest buyers of auto parts in the region are taxi companies. D.A.P. Exports has
established an extensive network of contacts with these companies, and we will sell directly to
them.
Page 4
D.A.P. Exports
Taxi companies
Auto part stores
It is expected that individuals will also purchase from D.A.P., but the repeat business, lower
price sensitivity and larger volume per order mean that stores and taxi services will be more
attractive customers for D.A.P.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Taxi Companies 10% 2,000 2,200 2,420 2,662 2,928 10.00%
Auto Part Stores 8% 4,000 4,320 4,666 5,039 5,442 8.00%
Total 8.68% 6,000 6,520 7,086 7,701 8,370 8.68%
Currently, the markets are too small to attract many competitors. The auto parts shops in the
region are not expanding to meet the demand for parts for older cars. They are instead
focusing on the newer cars that are being imported into the countries by wealthy individuals.
Utilizing the taxi services as a distribution network as well as primary customers is an excellent
strategy to capture market share of a segment that is currently being ignored by bigger
players.
Page 5
D.A.P. Exports
It is estimated that there are over 25,000 vehicles in the region that are used by taxi services.
And that number is growing.
The taxi firms are excellent target customers for D.A.P. Export products. First, they represent
the largest buying block in our target countries. In addition there is no established channel for
them to purchase parts for their cars at this time.
By buying direct from D.A.P. Export, they reduce the cost of parts and they get exactly what
they need quickly.
Although many of the taxi drivers are independent or work for small companies, the informal
network within this group is extensive. There is a lot of downtime in this business, where
drivers are waiting for fares. They will chat to friends/colleagues about their cars and their
work. We will benefit from this through word-of-mouth recommendations.
Without much competition, the key to maintaining the customer base is the right parts, at a
reasonable price, delivered quickly. As D.A.P. Exports meets customer's demand for parts in a
timely manner, sales will grow. The company will be able to strengthen the business
relationships that will be critical when competition does emerge.
D.A.P. Exports will offer a 15% discount on all purchases of $1,000 or more. We will also
have two salespeople based in Latin America and the Caribbean. Our focus will be to establish
our future on a strong relationship with the region's taxi services.
James has established export contacts in Latin America and the Caribbean, that will make the
process of developing an export channel for car parts much easier. In these countries, much
business in done by a handshake and word of mouth, rather than formal contracts. His
experience and contacts will be invaluable in this environment.
The products that D.A.P is selling are made for older cars, and the trend in this country is
towards newer cars, therefore domestic demand for these parts is falling. For this reason,
James will be able to negotiate excellent prices on the products that he will sell. He will also
order in bulk which will further increase his negotiating leverage.
The other competitive edge of D.A.P. Exports is that we can assemble a product package that is
exactly what a specific customer wants. When the taxi service buys directly from D.A.P.
Exports, they will receive the highest quality product at the lowest price. Previously, because of
the lack of an organized, established channel, car owners had to spend time shopping around
for parts. Therefore their cars would be off the road for longer periods of time--every day
costing them more lost revenue.
Page 6
D.A.P. Exports
Page 7
D.A.P. Exports
Sales Forecast
Year 1 Year 2 Year 3
Sales
Auto Parts $410,000 $480,000 $550,000
Auto Lubricants $186,000 $230,000 $274,000
Other $0 $0 $0
Total Sales $596,000 $710,000 $824,000
5.3 Milestones
The accompanying chart and table lists important program milestones, with dates and
managers in charge, and budgets for each. The milestone schedule indicates our emphasis on
planning for implementation.
Chart: Milestones
Table: Milestones
Milestones
During the months of May and June the regional salespeople will deliver presentations to taxi
firms and auto parts stores in the region. D.A.P. Export will offer a 15% discount on all
purchases over $1,000.
The key to the marketing strategy is continuous follow-up with customers so we can anticipate
the parts inventory that will be needed in the future.
James Dunn, owner of D.A.P Exports, will manage the business. He has twenty years of
experience selling consumer products in Latin America and the Caribbean, so has extensive
knowledge of this region and culture. In addition he has contacts with people and businesses
that can only be gained from years of living or working in a country. James has been a
salesperson for Axiom Food Products, Klymor Manufacturing, and Dudley Food Products, and
during this time travelled to the Caribbean and Latin America at least three times a year.
James has excellent management skills. In his last position he managed a sales staff of five
people, and each year the team beat its sales quota by more than 10%. He was successful in
motivating the best performance of each staff member.
James has also had experience in running a small business in the past. He and his wife have
successfully run a small catering business in their hometown for the past four years. James wife
will continue to run this business while he focuses on launching D.A.P. Exports.
James Dunn
Facility staff (4)
Sales staff (2)
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
James Dunn $36,000 $39,000 $42,000
4 Facility Staff $86,400 $94,000 $102,000
2 Sales Staff $72,000 $80,000 $88,000
Total People 7 7 7
Page 9
D.A.P. Exports
The monthly break-even point, based on average monthly running costs and estimated variable
costs of sales is shown in the table and chart below.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 49%
Estimated Monthly Fixed Cost $21,730
Page 10
D.A.P. Exports
The following table and charts highlight the projected profit and loss for three years.
Expenses
Payroll $194,400 $213,000 $232,000
Sales and Marketing and Other Expenses $6,000 $10,000 $15,000
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $7,200 $8,000 $9,000
Insurance $0 $0 $0
Rent $24,000 $24,000 $24,000
Payroll Taxes $29,160 $31,950 $34,800
Other $0 $0 $0
Page 11
D.A.P. Exports
Page 12
D.A.P. Exports
The following table and chart highlight the projected cash flow for three years.
Page 13
D.A.P. Exports
Chart: Cash
Page 15
D.A.P. Exports
The following table highlights the projected balance sheet for three years.
Current Assets
Cash $96,470 $59,727 $92,320
Accounts Receivable $122,450 $145,872 $169,293
Inventory $46,200 $80,972 $90,014
Other Current Assets $0 $0 $0
Total Current Assets $265,120 $286,570 $351,627
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $265,120 $286,570 $351,627
Current Liabilities
Accounts Payable $59,552 $40,367 $44,384
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $59,552 $40,367 $44,384
Page 16
D.A.P. Exports
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 5013, Moter Vehicles Supplies and New Parts, are
shown for comparison.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 19.13% 16.06% 12.20%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 50.84% 50.00% 50.00% 21.70%
Selling, General & Administrative Expenses 47.05% 44.28% 42.59% 13.20%
Advertising Expenses 1.01% 1.41% 1.82% 0.70%
Profit Before Interest and Taxes 7.09% 9.58% 11.80% 1.40%
Main Ratios
Current 4.45 7.10 7.92 1.98
Quick 3.68 5.09 5.89 0.78
Total Debt to Total Assets 60.18% 48.98% 41.06% 58.10%
Pre-tax Return on Net Worth 30.54% 39.71% 42.08% 3.80%
Pre-tax Return on Assets 12.16% 20.26% 24.80% 9.00%
Activity Ratios
Accounts Receivable Turnover 3.65 3.65 3.65 n.a
Collection Days 56 92 93 n.a
Inventory Turnover 5.31 5.58 4.82 n.a
Accounts Payable Turnover 5.46 12.17 12.17 n.a
Payment Days 28 37 29 n.a
Total Asset Turnover 2.25 2.48 2.34 n.a
Debt Ratios
Debt to Net Worth 1.51 0.96 0.70 n.a
Current Liab. to Liab. 0.37 0.29 0.31 n.a
Liquidity Ratios
Net Working Capital $205,568 $246,203 $307,243 n.a
Interest Coverage 4.22 6.81 9.72 n.a
Additional Ratios
Assets to Sales 0.44 0.40 0.43 n.a
Page 17
D.A.P. Exports
Page 18
Appendix
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Auto Parts 0% $0 $0 $20,000 $26,000 $30,000 $36,000 $40,000 $44,000 $48,000 $50,000 $56,000 $60,000
Auto Lubricants 0% $0 $0 $8,000 $12,000 $12,000 $16,000 $20,000 $20,000 $24,000 $24,000 $26,000 $24,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $28,000 $38,000 $42,000 $52,000 $60,000 $64,000 $72,000 $74,000 $82,000 $84,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Auto Parts $0 $0 $10,000 $13,000 $15,000 $18,000 $20,000 $22,000 $24,000 $25,000 $23,000 $30,000
Auto Lubricants $0 $0 $4,000 $6,000 $6,000 $8,000 $10,000 $10,000 $12,000 $12,000 $13,000 $12,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $14,000 $19,000 $21,000 $26,000 $30,000 $32,000 $36,000 $37,000 $36,000 $42,000
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
James Dunn 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
4 Facility Staff 0% $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200 $7,200
2 Sales Staff 0% $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Total People 7 7 7 7 7 7 7 7 7 7 7 7
Total Payroll $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200
Page 2
Appendix
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Gross Margin $0 $0 $14,000 $19,000 $21,000 $26,000 $30,000 $32,000 $36,000 $37,000 $46,000 $42,000
Gross Margin % 0.00% 0.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 56.10% 50.00%
Expenses
Payroll $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200 $16,200
Sales and Marketing and Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Payroll Taxes 15% $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430 $2,430
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730 $21,730
Profit Before Interest and Taxes ($21,730) ($21,730) ($7,730) ($2,730) ($730) $4,270 $8,270 $10,270 $14,270 $15,270 $24,270 $20,270
EBITDA ($21,730) ($21,730) ($7,730) ($2,730) ($730) $4,270 $8,270 $10,270 $14,270 $15,270 $24,270 $20,270
Interest Expense $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
Taxes Incurred ($6,769) ($6,769) ($2,569) ($1,069) ($469) $1,031 $2,231 $2,831 $4,031 $4,331 $7,031 $5,831
Net Profit ($15,794) ($15,794) ($5,994) ($2,494) ($1,094) $2,406 $5,206 $6,606 $9,406 $10,106 $16,406 $13,606
Net Profit/Sales 0.00% 0.00% -21.41% -6.56% -2.61% 4.63% 8.68% 10.32% 13.06% 13.66% 20.01% 16.20%
Page 4
Appendix
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Net Cash Flow ($15,794) ($15,402) ($8,934) ($9,844) $10,236 $19,169 $13,656 ($4,008) $3,259 ($228) $9,572 $11,789
Page 5
Appendix
Cash Balance $67,206 $51,803 $42,869 $33,025 $43,260 $62,429 $76,085 $72,077 $75,336 $75,109 $84,681 $96,470
Current Assets
Cash $83,000 $67,206 $51,803 $42,869 $33,025 $43,260 $62,429 $76,085 $72,077 $75,336 $75,109 $84,681 $96,470
Accounts Receivable $0 $0 $0 $21,000 $48,800 $59,050 $69,450 $82,700 $91,500 $100,400 $107,700 $115,150 $122,450
Inventory $100,000 $100,000 $100,000 $86,000 $67,000 $46,000 $28,600 $33,000 $35,200 $39,600 $40,700 $39,600 $46,200
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $183,000 $167,206 $151,803 $149,869 $148,825 $148,310 $160,479 $191,785 $198,777 $215,336 $223,509 $239,431 $265,120
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $183,000 $167,206 $151,803 $149,869 $148,825 $148,310 $160,479 $191,785 $198,777 $215,336 $223,509 $239,431 $265,120
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $0 $392 $4,452 $5,902 $6,482 $16,245 $42,345 $42,732 $49,885 $47,952 $47,469 $59,552
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $392 $4,452 $5,902 $6,482 $16,245 $42,345 $42,732 $49,885 $47,952 $47,469 $59,552
Long-term Liabilities $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Total Liabilities $100,000 $100,000 $100,392 $104,452 $105,902 $106,482 $116,245 $142,345 $142,732 $149,885 $147,952 $147,469 $159,552
Paid-in Capital $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000
Retained Earnings ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000) ($67,000)
Earnings $0 ($15,794) ($31,589) ($37,583) ($40,077) ($41,172) ($38,766) ($33,560) ($26,955) ($17,549) ($7,443) $8,962 $22,568
Total Capital $83,000 $67,206 $51,411 $45,417 $42,923 $41,828 $44,234 $49,440 $56,045 $65,451 $75,557 $91,962 $105,568
Total Liabilities and Capital $183,000 $167,206 $151,803 $149,869 $148,825 $148,310 $160,479 $191,785 $198,777 $215,336 $223,509 $239,431 $265,120
Net Worth $83,000 $67,206 $51,411 $45,417 $42,923 $41,828 $44,234 $49,440 $56,045 $65,451 $75,557 $91,962 $105,568
Page 6