Reading Comprehension Test

Submitted by Pimpichada Krittiyasrisumet 1008

For something that is commonplace in urban existence, it is remarkable how

infrequently QR codes are used. Most technologically-aware people would be able to
recognize one if they saw it, but the number of people that have actually used them is
small, with even fewer using them with any regularity. For all those out there that use
QR codes, there are countless others that don’t even really know what they are, and
tech and graphics people tend to dislike them on account of them being ugly.

The potential uses for QR codes are numerous – Wi-Fi network login, code payments,
virtual stores, URLs, to name but a few – but no single use has exploded to the point
where they are legitimately part of daily life. In terms of digital marketing, QR codes
have the potential to help audiences find out more about a campaign or access special
offers through the codes, though again no single use has stood out as a must for
marketing teams at large.

A further crucial downside to QR codes is that they are very much a one-way
transaction. The fact that they can be printed on everything from advertising boards to
stickers has benefits, but it means they cannot collect any information from the person
using them. In the age of data-driven marketing, this is a significant downside - users of
QR codes are showing an active interest in the brand or campaign putting them out, and
this interest should be reflected in some form of data collection. Yes, the QR code itself
could open up a sign in page or an email collection page, but this would slow down the
entire experience and would put a significant number of users off following through.

Source:
Sammonds, C. (2018). What Is The Future Of QR Codes?. Articles Digital.
Retrieved January 22, 2019. from
https://channels.theinnovationenterprise.com/articles/what-is-the-future-of-qr-codes

Summary:
The passage is talking about QR Codes, the new way of accessing modern technology. Small
amount of people are using it. QR Codes can be used to access many applications and programs,
including the payment of something. However, QR Codes do not bring many benefits to business
in some ways.
1. What is the main idea of the passage?
a. The effects of using QR code.
b. The uses of bar code in urban technology.
c. The importance of QR code.
d. The presence of QR code in the modern technology.

2. What do the tech and graphics people dislike about the QR code?
a. The color
b. The shape
c. The size
d. The look

3. Why are the QR codes infrequently used?

a. It is not well known.
b. It is banned.
c. It is illegal.
d. It is risky for data reveal.

4. Why does QR has few benefits to the businesses?

a. Cannot be printed out.
b. No form of information gathering.
c. Does not work for file opening.
d. It is not beautiful.

5. The word ‘crucial’ in line 13 means

a. main
b. minor
c. insignificant
d. further

6. The word ‘countless’ in line 5 is closest in meaning to

a. scarce
b. a few
c. calculate
d. many

7. The word ‘them’ (second) in line 6 refers to

a. the graphics people
b. the tech people
c. the QR
d. the account
 8. What can be inferred about QR code?
a. Known in common
b. Rarely used
c. Used frequently
d. Well organized in term of its shape

9. Which of the following does the passage support about the uses of QR code?
a. Doing a survey
b. Payments
c. Adding friends in social media apps
d. Open up a file

10. Which of the following statement is true?

a. QR code can only be shown on monitors only.
b. QR code is good for data collection.
c. QR code is a single path response.
d. Everyone is able to recognize the QR code.

Answer Key:

1. d
2. d
3. a
4. b
5. a
6. d
7. c
8. b
9. b
10. c