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Besides given the large growing population and scarcity of land available for cultivation,
pesticides industry has a vital role to play in the agricultural sector.
Junnar and Khed tahsil of Pune district was selected purposively because of high
potential area for agriculture production. 45 farmers were selected randomly and 20 dealers
of company and its competitors were selected for study purpose. Primary data was
collected from farmers and companies dealer by survey method with the help of personal
interview and specially designed schedule for the study purpose.
The study under the title Brand awareness Of Nagarjuna Agrichem Ltd in Khed and
Junnar Tahsils of Pune District was specially carried in selected tahsils of Pune district.
These tahsils were Junnar and Khed. These selected tahsils were well known for its
agricultural production (Specially Vegetables). The farmers of this area are well aware
https://www.scribd.com/doc/72675310/Summer-Project-Report-on-Agro-Chemical-Industry-by-Thatawale-Babasaheb 1/1